nhouseholder/content-calendar

30-Day Content Calendar

Create a full 30-day content calendar with daily content ideas, post format, core message angle, and the goal of each post.

When This Fires

• "Create my content calendar"
• "30-day content plan"
• "What should I post this month?"
• "Monthly content schedule"
• After content pillars are defined

Prerequisites (READ ORDER MATTERS)

1. Read brand-context.md — Required. Do not proceed without it.
2. Read content-pillars.md — Strongly recommended. If missing, define pillars first or ask user.
3. Read audience-profile.md — If exists, use messaging angles.
4. Read authority-positioning.md — If exists, align with positioning.
5. Read social-strategy.md — If exists, follow platform strategy.

Workflow

Phase 1: Calendar Parameters

Confirm with the user:

• Start date: [Default: next Monday]
• Primary platform: [Where most content goes]
• Secondary platforms: [Repurpose targets]
• Posting frequency: [Posts per day per platform]
• Special dates: [Product launches, events, holidays in the 30-day window]
• Current focus: [What the brand is pushing this month — new product? Growth? Community?]

Phase 2: Content Distribution Rules

Apply pillar ratios across 30 days:

| Pillar | % of Posts | Posts/Month (at 1/day) | |--------|-----------|----------------------| | Expertise | 25% | 7-8 | | Results/Proof | 20% | 6 | | Process/BTS | 20% | 6 | | Industry Commentary | 20% | 6 | | Personal/Relatable | 15% | 4-5 |

Apply goal distribution:

| Goal | % of Posts | Posts/Month | |------|-----------|------------| | Reach (new eyeballs) | 40% | 12 | | Trust (build credibility) | 35% | 10-11 | | Conversion (drive action) | 25% | 7-8 |

Phase 3: Generate the Calendar

For each of the 30 days, provide:

DAY [N] — [Date] ([Day of Week])
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Pillar: [Which content pillar]
Format: [Thread | Carousel | Reel | Single post | Video | Story | Poll]
Platform: [Primary platform]
Goal: [Reach | Trust | Conversion]

TOPIC: [Specific topic]
HOOK: "[Opening line that stops the scroll]"
CORE MESSAGE: [The key takeaway in 1-2 sentences]
CTA: [What the reader should do after consuming this]

REPURPOSE TO: [Secondary platform + adjusted format]

Phase 4: Weekly Themes (optional overlay)

If the brand benefits from weekly structure:

| Week | Theme | Focus | |------|-------|-------| | Week 1 | [Theme] | Awareness push | | Week 2 | [Theme] | Authority building | | Week 3 | [Theme] | Social proof / results | | Week 4 | [Theme] | Conversion push |

Phase 5: Calendar Quality Check

Before delivering, verify:

• [ ] All 5 pillars are represented at roughly the right ratios
• [ ] Reach/Trust/Conversion goals are balanced
• [ ] No two consecutive days have the same pillar
• [ ] At least 2 conversion-focused posts per week
• [ ] Hooks are specific, not generic
• [ ] CTAs vary (not every post says "follow for more")
• [ ] Special dates/events are accounted for
• [ ] Weekend content is lighter/more personal (if appropriate)

Phase 6: Evergreen Posts Bank

Identify 3 evergreen posts that can be reused every 90 days:

EVERGREEN POST 1:
Topic: [Universal topic that never goes stale]
Hook: "[Timeless hook]"
Why reusable: [Why this stays relevant]
Best repost months: [When to recycle]

EVERGREEN POST 2: [same format]
EVERGREEN POST 3: [same format]

Phase 7: Week-1 Momentum Priority

Identify which single post from Week 1 to prioritize for maximum early momentum:

MOMENTUM POST: Day [N]
Why this one: [Algorithm/audience reasoning]
Boost strategy: [How to amplify — engage in comments, share to stories, cross-post]
Success metric: [What "working" looks like for this post]

Phase 8: Optimal Posting Schedule

Based on platform algorithms and audience behavior:

| Dimension | Recommendation | |-----------|---------------| | Optimal frequency | [X posts/week for this platform + audience size] | | Best days | [Specific days ranked by engagement potential] | | Best times | [Time windows based on niche audience patterns] | | Algorithm notes | [Platform-specific tips for this content type] |

Output

Save to content-calendar-[YYYY-MM].md in the project root. Structure:

1. Month overview (theme, goals, key dates)
2. Full 30-day calendar table (Date | Format | Topic | Hook | Goal)
3. Weekly summary tables
4. Optimal posting schedule (frequency, days, times)
5. 3 evergreen posts for 90-day recycling
6. Week-1 momentum priority pick
7. Repurposing guide (how to adapt primary content for other platforms)
8. Metrics to track this month

Rules

1. 30 days, no shortcuts — every day gets a complete entry
2. Specific hooks — "Here's why..." is not a hook. "[Surprising claim] — and I can prove it" is.
3. No repeat topics — 30 unique content ideas. Similar themes OK, identical topics not.
4. Platform-aware formats — don't suggest carousels for Twitter or threads for TikTok
5. Conversion isn't just selling — CTA can be "save this", "DM me", "comment your experience"
6. Anti-slop — no filler days. Every entry should be something worth posting.
7. Sustainable pace — match frequency to what one person can produce without burnout
8. Read upstream files — if content-pillars.md exists, USE those pillars. Don't invent new ones.