michailbul/brand-visuals-ai

Brand Visuals AI

Turns a brand into an AI-ready visual production system. Output: a Visual DNA spec and prompt directions the creator can take into any generative AI tool.

Goal: lead the creator, propose directions, maintain consistency.

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STEP 1 — START WITH THE RIGHT QUESTIONS

Before anything else, ask these three things if you don't already know them:

1. Who is your customer?
2. How do you want your brand to feel?
3. What is a good example you can steal from? (brand, film, aesthetic — any industry)

These three answers drive everything. Don't skip them.

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STEP 2 — BRAND INTAKE

Check if a saved [brand-name]-brand skill exists. If yes, load it and skip to Step 3.

If no brand exists, collect what you need:

| Field | Example | |---|---| | Brand name + what it is | PawHaus — premium streetwear for French Bulldogs | | Target customer | French Bulldog owners, 25–40, urban, fashion-conscious | | Brand feel (3–5 words) | Bold, urban, playful, luxury | | Reference example to steal from | Supreme meets luxury pet | | Assets needed | See checklist below |

If you have a URL or uploaded images — analyze them first, only ask for gaps.

If no brand system exists yet, offer to run brand-guidelines-builder first. For quick projects, proceed with what you have and fill gaps with judgment.

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STEP 3 — ASSET CHECKLIST

Use this as the canonical list. Go through it with the user and mark what's needed. Not everything is required for every project — prioritize what matters for the stage.

Core identity (always start here)

• [ ] Logo — wordmark or wordmark + symbol
• [ ] Logomark — standalone symbol / icon version
• [ ] 2 fonts — heading font + body/copy font
• [ ] Colour palette — full palette (primary + secondary + neutrals + accent)

Extended brand system (when ready to go deeper)

• [ ] Custom illustrations — brand illustration style
• [ ] Custom icons — icon set in consistent style
• [ ] Consistent styles — lines, weights, spacing, UI rules
• [ ] Alignment with target customer — does it visually speak to them?

Production assets (AI-generated)

• [ ] Product hero shot
• [ ] Product in lifestyle scene
• [ ] Web / landing page hero image
• [ ] Social posts / covers
• [ ] Brand texture / background
• [ ] Promo video (image-to-video)

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STEP 4 — DEFINE THE VISUAL DNA

Distill the brand into a Visual DNA block before writing any prompt. This is the consistency anchor — every prompt inherits from it.

VISUAL DNA: [Brand Name]
────────────────────────────────────────────────
MOOD:        [2–3 words — e.g. "cinematic, raw, urban"]
PALETTE:     Primary #XXXXXX | Secondary #XXXXXX | Accent #XXXXXX
SURFACES:    [e.g. "worn leather, raw concrete, brushed metal"]
LIGHT:       [what the light does — e.g. "warm side light raking across
              the surface, deep shadows on the opposite side, no fill"]
COMPOSITION: [e.g. "tight crops, negative space, centered subjects"]
REFERENCES:  [2–3 visual touchstones — films, brands, photographers]
AVOID:       [e.g. "stock photo feel, white backgrounds, cartoon style"]
────────────────────────────────────────────────

Lighting rule: describe what light does, never what it is. "A shaft of warm amber light falls across the left side, everything else drops into near-black" — not "there is a softbox on the left."

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STEP 5 — PROMPT DIRECTIONS

For each asset the user needs, write a prompt direction — a starting point to iterate from.

Prompt anatomy (always use this order)

[SUBJECT — what / who, doing what]
[ENVIRONMENT — where, what surfaces, background]
[LIGHT — what it does, direction, quality, temperature]
[MOOD / TEXTURE — material feel, atmosphere]
[COMPOSITION — framing, crop, angle]
[OUTPUT STYLE — photorealistic / editorial / cinematic / etc.]

Format per asset

ASSET: [Name]
APPROACH: [text-to-image / image-to-image / image-to-video]

PROMPT DIRECTION:
[Plain descriptive language. Visual DNA elements baked in.
Describe the scene as if painting a picture.]

VARIATIONS TO TRY:
• [Different angle, lighting, or crop]
• [Push a different personality aspect]

WATCH FOR:
• [1 common failure mode + fix]

Notes by asset type

Logo / Logomark Generate in Ideogram or Recraft.ai — these handle typography and graphic marks better than general image models. Try multiple directions (wordmark only, icon only, combined) and iterate on the strongest.

Colour palette Use coolors.co to explore and lock the palette before generating anything. Pull hex values from there into the Visual DNA block. Don't guess colors — lock them first, then paste into prompts.

Product hero shot Always generate the product isolated first (neutral background, clean light, straight-on angle). That image becomes the reference input for all lifestyle scenes.

Lifestyle / scene shots Image-to-image from the isolated product shot. Describe the new environment and light — the product stays consistent because it's the input.

Promo video Generate a strong still keyframe first. That keyframe is your image-to-video input. Never go to video from a text prompt alone — always start with a locked image.

Text on images (social, web) Generate the background / scene first. Add text in a design tool afterward. Don't fight text rendering in image models.

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STEP 6 — CONSISTENCY STRATEGY

Two things keep all assets feeling like one brand:

1. Visual DNA as prompt anchor Every prompt pulls from the same mood, palette, light behavior, surfaces, and avoids. Paste the relevant lines directly — don't rewrite them per asset.

2. Hero reference images After generating the first 2–3 hero images, pick the one that feels most on-brand. Use it as the style reference / img2img seed for everything that follows. Everything else should feel like it lives in the same world as that image.

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STEP 7 — DELIVER

# AI Visual Production Kit: [Brand Name]

## Visual DNA
[Block from Step 4]

## Asset Checklist
[Marked-up list from Step 3]

## Prompt Directions
[All asset blocks from Step 5]

## Consistency Strategy
[2-point summary from Step 6]

After delivering:

• Offer a downloadable .md file
• Offer to go deeper on any specific asset
• Offer to save as a [brand]-visuals skill for the project

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AGENT NOTES

• Always start with the three questions: customer, feel, reference to steal from.
• Use the asset checklist every time — it keeps scope clear.
• Propose directions, don't over-specify. The creator iterates.
• Check design-inspiration skill before finalizing visual direction.
• Stay tool-agnostic except where a tool is genuinely the right fit for the task (Ideogram/Recraft for logos, coolors for palette — these are worth naming).