m13v/client-website

Client Website

End-to-end workflow for building a client's website from scratch or recreating/improving an existing one. Produces a modern, SEO-optimized Next.js site with real content, images, video embeds, structured data, and programmatic SEO guide pages.

Arguments

Provide the client name, domain (if any), and existing site URL (if any). Example: "Paperback Expert at paperbackexpert.com"

Prerequisites

• Vercel account with configured scope/team
• GitHub org or personal account
• PostHog account for analytics
• Google Search Console access
• Isolated browser MCP for visual comparison

Stack

• Next.js 16 (App Router) + React 19 + TypeScript
• Tailwind CSS 4 (inline theme via @theme)
• next/image for optimized images
• Vercel for hosting
• PostHog for analytics (CTA clicks, pageviews)

---

Phase 1: Audit and Research

1a. SEO Audit (if existing site)

Run parallel SEO agents to baseline the current site:

Launch 5 agents in parallel:
- seo-technical: crawlability, indexability, Core Web Vitals, mobile
- seo-content: E-E-A-T signals, readability, content depth
- seo-schema: existing structured data (JSON-LD, Microdata, RDFa)
- seo-performance: Lighthouse scores, LCP, CLS, TBT (desktop + mobile)
- seo-geo: AI crawler accessibility, llms.txt, citation readiness

Record all scores. These become the "before" baseline and the fix list for the new site.

1b. Crawl All Pages

Use an agent with WebFetch to discover and extract content from every page on the site:

1. Fetch the homepage, extract all navigation and footer links
2. Try common paths: /about, /services, /contact, /faq, /blog, /pricing, /testimonials, /privacy
3. For each discovered page, extract:
   • URL and page title
   • All headings (h1 through h6) with hierarchy
   • Full body text (quotes, testimonials, stats, descriptions)
   • CTA text and link targets
   • Form fields (if any)
   • Navigation links (to discover more pages)

Output: Complete content inventory organized by page.

1c. Extract Visual Assets

Use the isolated browser to catalog images, videos, and embeds:

// In isolated browser, navigate to each page and run:
() => {
  const imgs = Array.from(document.querySelectorAll('img')).map((img, i) => {
    const rect = img.getBoundingClientRect();
    return { idx: i, src: img.src, y: Math.round(rect.y), w: Math.round(rect.width), h: Math.round(rect.height) };
  }).filter(x => x.w > 50);
  const iframes = Array.from(document.querySelectorAll('iframe')).map(f => f.src);
  return { imgs, iframes };
}

Key assets to identify and download:

• Logo (usually first image, top of page, ~200px wide)
• Hero images or background photos
• Client/team headshot photos (circular, 100-200px)
• Product images (book covers, screenshots, etc.)
• Social proof imagery (awards, certifications, partner logos)
• Video embeds (Vimeo, YouTube URLs)
• Scheduling widgets (Calendly, Cal.com URLs)
• Book cover strips / product galleries

Download all identified images to public/images/ with descriptive filenames.

1d. Take Full Page Screenshots

Capture full-page screenshots of every key page on the original site for visual reference:

For each page:
1. browser_navigate to URL
2. browser_take_screenshot with fullPage: true
3. Save as original-{pagename}-full.png

---

Phase 2: Scaffold Project

2a. Create Next.js App

cd ~
npx create-next-app@latest CLIENT-website --typescript --tailwind --eslint --app --src-dir --no-turbopack --import-alias "@/*"

2b. Configure Theme (globals.css)

The theme uses CSS custom properties in :root mapped into Tailwind 4 via @theme inline. Always define both the CSS variable AND the Tailwind mapping. Every client gets a primary color, a dark variant, and an accent color at minimum.

@import "tailwindcss";

:root {
  --background: #ffffff;
  --foreground: #1a1a1a;
  --primary: #073c61;       /* Main brand color (navy, blue, green, etc.) */
  --primary-dark: #052d49;  /* Darker shade for footer, dark sections */
  --cta: #e11010;            /* CTA button color (red, orange, etc.) */
  --cta-dark: #ae0c0c;      /* CTA hover state */
  --accent: #d4a843;         /* Accent/highlight color (gold, yellow, etc.) */
  --accent-light: #f0d88a;  /* Light accent for badges */
}

@theme inline {
  --color-background: var(--background);
  --color-foreground: var(--foreground);
  --color-primary: var(--primary);
  --color-primary-dark: var(--primary-dark);
  --color-cta: var(--cta);
  --color-cta-dark: var(--cta-dark);
  --color-accent: var(--accent);
  --color-accent-light: var(--accent-light);
  --font-sans: var(--font-inter);
  --font-heading: var(--font-oswald);
}

body {
  background: var(--background);
  color: var(--foreground);
}

html {
  scroll-behavior: smooth;
}

Color naming convention: Use semantic names (primary, cta, accent) in the skill templates below. When building for a specific client, you can also add client-specific names (e.g., --color-navy, --color-red, --color-gold) for readability.

2c. Configure Fonts (layout.tsx)

Use next/font/google with CSS variable mode. The body font goes on --font-sans, the heading font on --font-heading. Apply both variables to the <html> tag.

IMPORTANT: Route group architecture. The root layout must NOT include Header/Footer directly. Instead, use a (main) route group with its own layout for pages that need the site Header/Footer. SEO guide pages under /t/ also go inside (main) so they share the same Header/Footer as the rest of the site.

Root layout (src/app/layout.tsx): fonts, metadata, Organization JSON-LD, and {children} only.

import { Inter, Oswald } from "next/font/google";

const inter = Inter({ variable: "--font-inter", subsets: ["latin"] });
const oswald = Oswald({ variable: "--font-oswald", subsets: ["latin"] });

// Root layout: NO Header/Footer here
<html lang="en" className={`${inter.variable} ${oswald.variable} h-full antialiased`}>
  <body className="min-h-full flex flex-col font-sans">
    {children}
    {/* Organization JSON-LD here */}
  </body>
</html>

Main layout (src/app/(main)/layout.tsx): wraps all pages with Header/Footer.

import { Header } from "@/components/Header";
import { Footer } from "@/components/Footer";

export default function MainLayout({ children }: { children: React.ReactNode }) {
  return (
    <>
      <Header />
      <main className="flex-1">{children}</main>
      <Footer />
    </>
  );
}

All page routes (homepage, about, wins, faq, precall, AND /t/ guide pages) go inside src/app/(main)/. The (main) directory is a Next.js route group: it does not affect URLs.

Font pairing guide:

• Professional services: Inter + Oswald (clean, authoritative)
• Creative/lifestyle: Lato + Playfair Display
• Tech/SaaS: DM Sans + Space Grotesk
• Legal/finance: Source Sans 3 + Merriweather

---

Phase 3: Build All Pages (Design System & Component Blueprints)

This section contains the exact design patterns, Tailwind class combinations, and component structures that produce a polished, professional website. Follow these blueprints precisely for every client site.

3a. Header Component Blueprint

Sticky nav with logo, dropdown menus, mobile hamburger, and CTA button.

"use client";
import Image from "next/image";
import Link from "next/link";
import { useState } from "react";

// PATTERN: Separate simple links from dropdown groups
const navLinks = [
  { href: "/", label: "Home" },
  { href: "/how-it-works", label: "How It Works" },
  { href: "/wins", label: "Client Results" },
];

const dropdowns = [
  {
    label: "About",
    items: [
      { href: "/about", label: "Our Story" },
      { href: "/faq", label: "FAQ" },
      { href: "/blog", label: "Blog" },
      { href: "/contact", label: "Contact" },
    ],
  },
  // Add more dropdown groups as needed
];

export function Header() {
  const [mobileOpen, setMobileOpen] = useState(false);

  return (
    <header className="sticky top-0 z-50 bg-white border-b border-gray-100 shadow-sm">
      <div className="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8">
        <div className="flex h-16 items-center justify-between">
          {/* Logo: always use next/image with priority */}
          <Link href="/" className="flex items-center">
            <Image src="/images/logo.png" alt="CLIENT_NAME" width={200} height={66} priority />
          </Link>

          {/* Desktop Nav */}
          <nav className="hidden lg:flex items-center gap-6">
            {navLinks.map((link) => (
              <Link
                key={link.href}
                href={link.href}
                className="font-heading text-sm font-semibold uppercase tracking-wider text-gray-700 hover:text-primary transition-colors"
              />
            ))}

            {/* DROPDOWN PATTERN: group + group-hover for CSS-only dropdowns */}
            {dropdowns.map((dropdown) => (
              <div key={dropdown.label} className="relative group">
                <button className="font-heading text-sm font-semibold uppercase tracking-wider text-gray-700 hover:text-primary transition-colors flex items-center gap-1">
                  {dropdown.label}
                  <svg className="h-4 w-4 transition-transform group-hover:rotate-180" fill="none" viewBox="0 0 24 24" stroke="currentColor">
                    <path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M19 9l-7 7-7-7" />
                  </svg>
                </button>
                <div className="invisible opacity-0 group-hover:visible group-hover:opacity-100 transition-all duration-200 absolute top-full left-0 mt-1 w-56 rounded-md bg-white shadow-lg ring-1 ring-black/5 py-2 z-50">
                  {dropdown.items.map((item) => (
                    <Link key={item.href} href={item.href} className="block px-4 py-2 text-sm text-gray-700 hover:bg-gray-50 hover:text-primary transition-colors" />
                  ))}
                </div>
              </div>
            ))}

            {/* CTA BUTTON in nav */}
            <Link
              href="/precall"
              className="rounded-md bg-cta px-5 py-2.5 font-heading text-sm font-semibold uppercase tracking-wider text-white hover:bg-cta-dark transition-colors"
            />
          </nav>

          {/* MOBILE HAMBURGER */}
          <button className="lg:hidden p-2 text-gray-700" onClick={() => setMobileOpen(!mobileOpen)}>
            <svg className="h-6 w-6" fill="none" viewBox="0 0 24 24" stroke="currentColor">
              {mobileOpen ? (
                <path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M6 18L18 6M6 6l12 12" />
              ) : (
                <path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M4 6h16M4 12h16M4 18h16" />
              )}
            </svg>
          </button>
        </div>

        {/* MOBILE NAV: flat list with section headers */}
        {mobileOpen && (
          <nav className="lg:hidden pb-4 space-y-1">
            {navLinks.map((link) => (
              <Link key={link.href} href={link.href} className="block py-2 font-heading text-sm font-semibold uppercase tracking-wider text-gray-700 hover:text-primary" onClick={() => setMobileOpen(false)} />
            ))}
            {dropdowns.map((dropdown) => (
              <div key={dropdown.label}>
                <span className="block py-2 font-heading text-xs font-bold uppercase tracking-wider text-gray-400 mt-2">{dropdown.label}</span>
                {dropdown.items.map((item) => (
                  <Link key={item.href} href={item.href} className="block py-2 pl-4 font-heading text-sm font-semibold uppercase tracking-wider text-gray-700 hover:text-primary" onClick={() => setMobileOpen(false)} />
                ))}
              </div>
            ))}
            <Link href="/precall" className="block rounded-md bg-cta px-5 py-2.5 text-center font-heading text-sm font-semibold uppercase tracking-wider text-white hover:bg-cta-dark mt-3" onClick={() => setMobileOpen(false)} />
          </nav>
        )}
      </div>
    </header>
  );
}

Key classes: sticky top-0 z-50, font-heading text-sm font-semibold uppercase tracking-wider, invisible opacity-0 group-hover:visible group-hover:opacity-100

3b. Footer Component Blueprint

4-column layout: Brand + description, Company links, Resource links, CTA + contact info. Social icons row at bottom.

import Image from "next/image";
import Link from "next/link";

const companyLinks = [
  { href: "/about", label: "About" },
  { href: "/how-it-works", label: "How It Works" },
  { href: "/faq", label: "FAQ" },
  { href: "/contact", label: "Contact" },
  { href: "/blog", label: "Blog" },
  { href: "/privacy-policy", label: "Privacy Policy" },
];

const resourceLinks = [
  { href: "/wins", label: "Client Results" },
  { href: "/testimonials", label: "Testimonials" },
  // ...more resource links
];

export function Footer() {
  return (
    <footer className="bg-primary-dark text-white">
      <div className="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8 py-12">
        <div className="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-4 gap-8">
          {/* Column 1: Brand */}
          <div>
            <div className="mb-4">
              <Image src="/images/logo.png" alt="CLIENT_NAME" width={200} height={66} />
            </div>
            <p className="text-gray-300 text-sm leading-relaxed">
              Short brand description here.
            </p>
          </div>

          {/* Column 2: Company links */}
          <div>
            <h3 className="font-heading text-sm font-semibold uppercase tracking-wider text-accent mb-4">Company</h3>
            <ul className="space-y-2">
              {companyLinks.map((link) => (
                <li key={link.href}>
                  <Link href={link.href} className="text-gray-300 hover:text-white text-sm transition-colors">{link.label}</Link>
                </li>
              ))}
            </ul>
          </div>

          {/* Column 3: Resource links */}
          <div>
            <h3 className="font-heading text-sm font-semibold uppercase tracking-wider text-accent mb-4">Resources</h3>
            <ul className="space-y-2">
              {resourceLinks.map((link) => (
                <li key={link.href}>
                  <Link href={link.href} className="text-gray-300 hover:text-white text-sm transition-colors">{link.label}</Link>
                </li>
              ))}
            </ul>
          </div>

          {/* Column 4: CTA + Contact */}
          <div>
            <h3 className="font-heading text-sm font-semibold uppercase tracking-wider text-accent mb-4">Ready to Get Started?</h3>
            <p className="text-gray-300 text-sm mb-4">Short CTA teaser text.</p>
            <Link href="/precall" className="inline-block rounded-md bg-cta px-6 py-3 font-heading text-sm font-semibold uppercase tracking-wider text-white hover:bg-cta-dark transition-colors mb-6" />
            <div className="space-y-1 text-sm text-gray-300">
              <p><a href="mailto:EMAIL" className="hover:text-white transition-colors">EMAIL</a></p>
              <p><a href="tel:+1PHONE" className="hover:text-white transition-colors">PHONE</a></p>
              <p>CITY, STATE</p>
            </div>
          </div>
        </div>

        {/* SOCIAL ICONS ROW */}
        <div className="mt-8 flex justify-center gap-4">
          {/* Each social: circular button with SVG icon */}
          {socialLinks.map((social) => (
            <a key={social.label} href={social.href} aria-label={social.label}
              className="flex h-10 w-10 items-center justify-center rounded-full bg-gray-700 text-white transition-colors hover:bg-accent hover:text-primary">
              {social.icon}
            </a>
          ))}
        </div>

        {/* COPYRIGHT */}
        <div className="mt-8 border-t border-gray-600 pt-8 text-center">
          <p className="text-gray-400 text-sm">&copy; {new Date().getFullYear()} CLIENT_NAME. All rights reserved.</p>
        </div>
      </div>
    </footer>
  );
}

Key classes: bg-primary-dark text-white, text-accent for section headers, h-10 w-10 rounded-full bg-gray-700 hover:bg-accent hover:text-primary for social icons

3c. Section Layout Patterns

These are the exact section patterns used throughout the site. Each section follows a consistent structure.

Universal Section Wrapper

<section className="bg-{COLOR} py-20 sm:py-28">
  <div className="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8">
    {/* content */}
  </div>
</section>

• Light sections: bg-white or bg-gray-50
• Dark sections: bg-primary with white text
• Section padding: py-20 sm:py-28 (standard), py-16 sm:py-24 (compact), py-12 (stats bar)
• Content max width: max-w-7xl for grids, max-w-3xl for prose, max-w-4xl for CTAs

Section Header Pattern

<div className="text-center max-w-2xl mx-auto mb-16">
  <h2 className="font-heading text-3xl sm:text-4xl font-bold text-primary mb-4">
    Section Title
  </h2>
  <p className="text-gray-600 text-lg">
    Section subtitle/description text.
  </p>
</div>

On dark backgrounds, use text-white for h2 and text-gray-300 for description.

3d. Homepage Section Blueprints

The homepage follows this exact section order:

1. Hero Section (White/Light Background)

<section className="relative bg-white overflow-hidden">
  <div className="relative mx-auto max-w-7xl px-4 sm:px-6 lg:px-8 py-24 sm:py-32 lg:py-40">
    <div className="max-w-3xl">
      <p className="font-heading text-primary text-sm sm:text-base font-semibold uppercase tracking-[0.2em] mb-4">
        TAGLINE / CATEGORY
      </p>
      <h1 className="font-heading text-4xl sm:text-5xl lg:text-6xl font-bold text-primary leading-tight mb-6">
        Main Headline <span className="text-accent">(Accent Phrase)</span>
      </h1>
      <p className="text-lg sm:text-xl text-gray-700 leading-relaxed mb-4">
        Primary subheadline.
      </p>
      <p className="text-base sm:text-lg text-gray-500 leading-relaxed mb-10">
        Secondary description with more detail.
      </p>
      <div className="flex flex-col sm:flex-row gap-4">
        {/* PRIMARY CTA */}
        <Link href="/wins" className="inline-flex items-center justify-center rounded-md bg-cta px-8 py-4 font-heading text-base font-semibold uppercase tracking-wider text-white hover:bg-cta-dark transition-colors">
          Primary Action
        </Link>
        {/* SECONDARY CTA (outline) */}
        <Link href="/about#contact" className="inline-flex items-center justify-center rounded-md border-2 border-primary px-8 py-4 font-heading text-base font-semibold uppercase tracking-wider text-primary hover:bg-primary hover:text-white transition-colors">
          Secondary Action
        </Link>
      </div>
    </div>
  </div>
</section>

Key details:

• Two CTA buttons side by side: solid bg + outline border
• CTA text: font-heading text-base font-semibold uppercase tracking-wider
• CTA padding: px-8 py-4
• Hero padding is larger than other sections: py-24 sm:py-32 lg:py-40
• Accent color used on a key phrase in the headline via <span className="text-accent">

2. Product/Image Strip

<section className="bg-white py-8 overflow-hidden">
  <div className="mx-auto max-w-7xl px-4">
    <Image src="/images/product-strip.png" alt="Description" width={1116} height={134} className="w-full h-auto" />
  </div>
</section>

3. Stats Bar

<section className="bg-white border-b border-gray-100">
  <div className="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8 py-12">
    <div className="grid grid-cols-2 lg:grid-cols-4 gap-8">
      {stats.map((stat) => (
        <div key={stat.label} className="text-center">
          <p className="font-heading text-4xl sm:text-5xl font-bold text-primary">{stat.value}</p>
          <p className="mt-2 text-sm font-semibold uppercase tracking-wider text-gray-500">{stat.label}</p>
        </div>
      ))}
    </div>
  </div>
</section>

Data shape: { value: "275+", label: "Books Published" }

4. Benefits Card Grid (3 columns)

<section className="bg-gray-50 py-20 sm:py-28">
  <div className="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8">
    {/* Section header (centered) */}
    <div className="grid grid-cols-1 md:grid-cols-3 gap-8">
      {benefits.map((benefit) => (
        <div key={benefit.title} className="bg-white rounded-xl p-8 shadow-sm border border-gray-100 hover:shadow-md transition-shadow">
          {/* Icon in colored circle */}
          <div className="inline-flex items-center justify-center w-14 h-14 rounded-lg bg-primary/10 text-primary mb-6">
            {benefit.icon}
          </div>
          <h3 className="font-heading text-xl font-bold text-primary mb-3">{benefit.title}</h3>
          <p className="text-gray-600 leading-relaxed">{benefit.description}</p>
        </div>
      ))}
    </div>
  </div>
</section>

Card pattern: bg-white rounded-xl p-8 shadow-sm border border-gray-100 hover:shadow-md transition-shadow Icon container: w-14 h-14 rounded-lg bg-primary/10 text-primary

5. Process/How It Works (4 columns, numbered)

<section className="bg-white py-20 sm:py-28">
  <div className="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8">
    {/* Section header (centered) */}
    <div className="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-4 gap-8">
      {steps.map((step) => (
        <div key={step.step} className="relative">
          <div className="text-6xl font-heading font-bold text-primary/10 mb-2">{step.step}</div>
          <h3 className="font-heading text-xl font-bold text-primary mb-3">{step.title}</h3>
          <p className="text-gray-600 leading-relaxed">{step.description}</p>
        </div>
      ))}
    </div>
    {/* Optional team/product photo below */}
    <div className="mt-12">
      <Image src="/images/team-photo.png" alt="Team" width={1024} height={768} className="w-full h-auto rounded-xl shadow-lg" />
    </div>
  </div>
</section>

Step number: text-6xl font-heading font-bold text-primary/10 (large, faded background number)

6. Testimonials Section (Dark Background, Glass Cards)

<section className="bg-primary py-20 sm:py-28">
  <div className="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8">
    <div className="text-center max-w-2xl mx-auto mb-16">
      <h2 className="font-heading text-3xl sm:text-4xl font-bold text-white mb-4">Real Results from Real Clients</h2>
      <p className="text-gray-300 text-lg">Description text.</p>
    </div>
    <div className="grid grid-cols-1 md:grid-cols-3 gap-8">
      {testimonials.map((t) => (
        <div key={t.name} className="bg-white/5 border border-white/10 rounded-xl p-8 backdrop-blur-sm">
          {/* Star rating */}
          <div className="flex items-center gap-1 mb-4">
            {[...Array(5)].map((_, i) => (
              <svg key={i} className="h-5 w-5 text-accent" fill="currentColor" viewBox="0 0 20 20">
                <path d="M9.049 2.927c.3-.921 1.603-.921 1.902 0l1.07 3.292a1 1 0 00.95.69h3.462c.969 0 1.371 1.24.588 1.81l-2.8 2.034a1 1 0 00-.364 1.118l1.07 3.292c.3.921-.755 1.688-1.54 1.118l-2.8-2.034a1 1 0 00-1.175 0l-2.8 2.034c-.784.57-1.838-.197-1.539-1.118l1.07-3.292a1 1 0 00-.364-1.118L2.98 8.72c-.783-.57-.38-1.81.588-1.81h3.461a1 1 0 00.951-.69l1.07-3.292z" />
              </svg>
            ))}
          </div>
          {/* Quote */}
          <blockquote className="text-white/90 leading-relaxed mb-6 italic">
            &ldquo;{t.quote}&rdquo;
          </blockquote>
          {/* Author with headshot */}
          <div className="border-t border-white/10 pt-4 flex items-start gap-4">
            <Image src={t.image} alt={t.name} width={64} height={64} className="w-16 h-16 rounded-full object-cover flex-shrink-0" />
            <div>
              <p className="font-heading font-bold text-white">{t.name}</p>
              <p className="text-gray-400 text-sm">{t.title}</p>
              <p className="mt-2 text-accent font-heading font-semibold text-sm uppercase tracking-wider">{t.result}</p>
            </div>
          </div>
        </div>
      ))}
    </div>
    {/* CTA button centered below */}
    <div className="text-center mt-12">
      <Link href="/wins" className="inline-flex items-center justify-center rounded-md bg-cta px-8 py-4 font-heading text-base font-semibold uppercase tracking-wider text-white hover:bg-cta-dark transition-colors">
        See All Client Results
      </Link>
    </div>
  </div>
</section>

Glass card: bg-white/5 border border-white/10 rounded-xl p-8 backdrop-blur-sm Star SVG path: M9.049 2.927c.3-.921 1.603-.921 1.902 0l1.07 3.292a1 1 0 00.95.69h3.462c.969 0 1.371 1.24.588 1.81l-2.8 2.034a1 1 0 00-.364 1.118l1.07 3.292c.3.921-.755 1.688-1.54 1.118l-2.8-2.034a1 1 0 00-1.175 0l-2.8 2.034c-.784.57-1.838-.197-1.539-1.118l1.07-3.292a1 1 0 00-.364-1.118L2.98 8.72c-.783-.57-.38-1.81.588-1.81h3.461a1 1 0 00.951-.69l1.07-3.292z

7. Final CTA Section (White Background)

<section className="bg-white py-20 sm:py-28">
  <div className="mx-auto max-w-4xl px-4 sm:px-6 lg:px-8 text-center">
    <h2 className="font-heading text-3xl sm:text-4xl font-bold text-primary mb-6">
      Ready to Get Started?
    </h2>
    <p className="text-gray-600 text-lg mb-10 max-w-2xl mx-auto">
      Join our clients who have used [PRODUCT] to grow their business.
    </p>
    <div className="flex flex-col sm:flex-row justify-center gap-4">
      <Link href="/precall" className="inline-flex items-center justify-center rounded-md bg-cta px-8 py-4 font-heading text-base font-semibold uppercase tracking-wider text-white hover:bg-cta-dark transition-colors">
        Primary CTA
      </Link>
      <Link href="/wins" className="inline-flex items-center justify-center rounded-md border-2 border-primary px-8 py-4 font-heading text-base font-semibold uppercase tracking-wider text-primary hover:bg-primary hover:text-white transition-colors">
        Secondary CTA
      </Link>
    </div>
  </div>
</section>

3e. Inner Page Hero Pattern (Dark Background)

Used on About, Wins, FAQ, and all non-homepage pages:

<section className="bg-primary py-16 sm:py-24">
  <div className="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8 text-center">
    <h1 className="font-heading text-4xl sm:text-5xl lg:text-6xl font-bold text-white mb-6">
      Page Title
    </h1>
    <p className="text-gray-300 text-lg sm:text-xl max-w-2xl mx-auto">
      Page subtitle.
    </p>
  </div>
</section>

Variant with gradient overlay (precall, FAQ):

<section className="relative bg-primary overflow-hidden">
  <div className="absolute inset-0 bg-gradient-to-br from-primary-dark to-primary opacity-90" />
  <div className="relative mx-auto max-w-7xl px-4 sm:px-6 lg:px-8 py-24 sm:py-32">
    {/* content with z-index above gradient */}
  </div>
</section>

Variant with accent highlight (FAQ):

<h1 className="font-heading text-4xl sm:text-5xl lg:text-6xl font-bold text-white leading-tight">
  Frequently Asked <span className="text-accent">Questions</span>
</h1>

3f. FAQ Accordion Component Blueprint

Client component with useState for expand/collapse:

"use client";
import { useState } from "react";

export function FAQItem({ question, answer }: { question: string; answer: string }) {
  const [isOpen, setIsOpen] = useState(false);

  return (
    <div className="border border-gray-100 rounded-xl overflow-hidden">
      <button
        onClick={() => setIsOpen(!isOpen)}
        className="w-full flex items-center justify-between p-6 text-left bg-white hover:bg-gray-50 transition-colors"
      >
        <span className="font-heading text-lg font-bold text-primary pr-4">{question}</span>
        <svg
          className={`h-6 w-6 text-primary shrink-0 transition-transform ${isOpen ? "rotate-180" : ""}`}
          fill="none" viewBox="0 0 24 24" stroke="currentColor"
        >
          <path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M19 9l-7 7-7-7" />
        </svg>
      </button>
      {isOpen && (
        <div className="px-6 pb-6 bg-white">
          <p className="text-gray-600 leading-relaxed">{answer}</p>
        </div>
      )}
    </div>
  );
}

Usage: Render in a <div className="space-y-4"> container within a bg-gray-50 section. Always include JSON-LD FAQPage schema alongside.

3g. Case Study / Wins Page Blueprint

Two tiers: featured case studies (detailed cards) and additional testimonials (grid).

Featured Case Study Card

interface CaseStudy {
  name: string;
  location: string;
  company: string;
  industry: string;
  books: string[];      // or products, services
  quote: string;
  results: string[];
  highlight: string;    // e.g., "30 to 40x ROI"
  headshot: string;
  bookCover?: string;   // optional product image
}

{/* Card with alternating bg */}
<article className={`rounded-2xl border border-gray-100 overflow-hidden shadow-sm ${idx % 2 === 0 ? "bg-gray-50" : "bg-white"}`}>
  <div className="p-8 sm:p-12">
    <div className="flex flex-col lg:flex-row lg:items-start gap-8">
      {/* LEFT COLUMN (2/5): Info */}
      <div className="lg:w-2/5">
        {/* Industry badge */}
        <span className="inline-block bg-primary text-white text-xs font-heading font-semibold uppercase tracking-wider px-3 py-1 rounded-full">
          {cs.industry}
        </span>
        {/* Headshot + name */}
        <div className="flex items-center gap-4 mb-4">
          <Image src={cs.headshot} alt={cs.name} width={80} height={80} className="rounded-full object-cover w-20 h-20" />
          <div>
            <h3 className="font-heading text-2xl sm:text-3xl font-bold text-primary mb-1">{cs.name}</h3>
            <p className="text-gray-500 mb-0.5">{cs.company}</p>
            <p className="text-gray-400 text-sm">{cs.location}</p>
          </div>
        </div>
        {/* Book/product tags */}
        <div className="flex flex-wrap gap-2">
          {cs.books.map((book) => (
            <span key={book} className="inline-block bg-accent/20 text-primary text-sm font-medium px-3 py-1 rounded-md italic">{book}</span>
          ))}
        </div>
        {/* Highlight metric box */}
        <div className="bg-primary rounded-lg p-4 text-center">
          <p className="text-accent font-heading font-bold text-xl">{cs.highlight}</p>
        </div>
      </div>

      {/* RIGHT COLUMN (3/5): Quote + Results */}
      <div className="lg:w-3/5">
        <blockquote className="text-lg sm:text-xl text-gray-700 italic leading-relaxed mb-8 border-l-4 border-accent pl-6">
          &ldquo;{cs.quote}&rdquo;
        </blockquote>
        <p className="text-sm font-semibold uppercase tracking-wider text-gray-500 mb-3">Key Results</p>
        <ul className="space-y-2">
          {cs.results.map((result) => (
            <li key={result} className="flex items-start gap-3">
              <svg className="h-5 w-5 text-green-500 mt-0.5 shrink-0" fill="none" viewBox="0 0 24 24" stroke="currentColor">
                <path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M5 13l4 4L19 7" />
              </svg>
              <span className="text-gray-700">{result}</span>
            </li>
          ))}
        </ul>
      </div>
    </div>
  </div>
</article>

Additional Testimonials Grid

<div className="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-6">
  {testimonials.map((t) => (
    <div key={t.name} className="bg-white rounded-xl p-6 shadow-sm border border-gray-100 hover:shadow-md transition-shadow flex flex-col">
      {/* Star rating */}
      <div className="flex items-center gap-1 mb-3">
        {[...Array(5)].map((_, i) => (
          <svg key={i} className="h-4 w-4 text-accent" fill="currentColor" viewBox="0 0 20 20">
            <path d="M9.049 2.927c.3-.921 1.603-.921 1.902 0l..." />
          </svg>
        ))}
      </div>
      <blockquote className="text-gray-700 italic leading-relaxed mb-4 flex-1">
        &ldquo;{t.quote}&rdquo;
      </blockquote>
      <div className="border-t border-gray-100 pt-3">
        <p className="font-heading font-bold text-primary text-sm">{t.name}</p>
        <p className="text-gray-500 text-xs">{t.company}</p>
        {t.result && (
          <p className="mt-1 text-accent font-heading font-semibold text-xs uppercase tracking-wider">{t.result}</p>
        )}
      </div>
    </div>
  ))}
</div>

3h. Book a Call / Precall Page Blueprint

Two-column layout: left (2/3) has video + scheduling widget, right (1/3) has testimonials sidebar.

{/* Hero with founder headshot + gradient */}
<section className="relative bg-primary overflow-hidden">
  <div className="absolute inset-0 bg-gradient-to-br from-primary-dark to-primary opacity-90" />
  <div className="relative mx-auto max-w-7xl px-4 sm:px-6 lg:px-8 py-24 sm:py-32">
    <div className="max-w-3xl mx-auto text-center">
      <Image src="/images/founder.png" alt="Founder Name" width={200} height={200} className="rounded-full mx-auto mb-6" />
      <h1 className="font-heading text-4xl sm:text-5xl lg:text-6xl font-bold text-white leading-tight mb-6">
        Ready to Get Started? <span className="text-accent">Book a Call Today!</span>
      </h1>
    </div>
  </div>
</section>

{/* Main Content: 2-column */}
<section className="bg-white py-20 sm:py-28">
  <div className="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8">
    <div className="grid grid-cols-1 lg:grid-cols-3 gap-12">
      {/* LEFT (2/3): Video + Calendly */}
      <div className="lg:col-span-2 space-y-16">
        {/* Video */}
        <div>
          <h2 className="font-heading text-2xl sm:text-3xl font-bold text-primary mb-6">Watch This Video</h2>
          <div className="aspect-video rounded-xl overflow-hidden shadow-lg">
            <iframe src="https://player.vimeo.com/video/VIDEO_ID?badge=0&autopause=0" width="100%" height="100%" frameBorder="0" allow="autoplay; fullscreen; picture-in-picture" allowFullScreen className="w-full h-full" />
          </div>
        </div>
        {/* Scheduling */}
        <div>
          <h2 className="font-heading text-2xl sm:text-3xl font-bold text-primary mb-6">Select a Time Below</h2>
          <div className="bg-white rounded-xl shadow-lg overflow-hidden" style={{ minHeight: '700px' }}>
            <iframe src="https://calendly.com/USER/MEETING?embed_type=Inline&hide_event_type_details=1" width="100%" height="700" frameBorder="0" className="w-full" />
          </div>
        </div>
      </div>

      {/* RIGHT (1/3): Testimonial Sidebar */}
      <div className="space-y-6">
        <h3 className="font-heading text-xl font-bold text-primary mb-4">What Our Clients Say</h3>
        {testimonials.map((t) => (
          <div key={t.name} className="bg-gray-50 rounded-xl p-6 border border-gray-100">
            {/* Stars */}
            <blockquote className="text-gray-700 leading-relaxed mb-3 italic text-sm">&ldquo;{t.quote}&rdquo;</blockquote>
            <div className="flex items-center gap-3">
              {t.headshot && <Image src={t.headshot} alt={t.name} width={48} height={48} className="w-12 h-12 rounded-full object-cover" />}
              <p className="font-heading font-bold text-primary text-sm">{t.name}</p>
            </div>
          </div>
        ))}
        {/* Contact Info Card */}
        <div className="bg-primary rounded-xl p-6 mt-8">
          <h3 className="font-heading text-lg font-bold text-white mb-4">Get in Touch</h3>
          <div className="space-y-3">
            <a href="mailto:EMAIL" className="flex items-center gap-3 text-gray-300 hover:text-white transition-colors text-sm">
              {/* Email SVG icon in text-accent */} EMAIL
            </a>
            <a href="tel:+1PHONE" className="flex items-center gap-3 text-gray-300 hover:text-white transition-colors text-sm">
              {/* Phone SVG icon in text-accent */} PHONE
            </a>
          </div>
        </div>
      </div>
    </div>
  </div>
</section>

3i. About Page Blueprint

Section order: Dark Hero, Stats Bar, Founder Story (prose with photo), Team Photo, Values Grid (2-col), "Who We Serve" Checklist Grid (3-col), Contact CTA (dark bg with glass card).

Values card grid:

<div className="grid grid-cols-1 md:grid-cols-2 gap-8">
  {values.map((v) => (
    <div key={v.title} className="bg-white rounded-xl p-8 shadow-sm border border-gray-100">
      <h3 className="font-heading text-xl font-bold text-primary mb-3">{v.title}</h3>
      <p className="text-gray-600 leading-relaxed">{v.description}</p>
    </div>
  ))}
</div>

"Who We Serve" checklist grid:

<div className="grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-3 gap-6 max-w-4xl mx-auto">
  {professions.map((profession) => (
    <div key={profession} className="flex items-center gap-3 bg-gray-50 rounded-lg p-4">
      <svg className="h-5 w-5 text-accent shrink-0" fill="none" viewBox="0 0 24 24" stroke="currentColor">
        <path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M5 13l4 4L19 7" />
      </svg>
      <span className="text-primary font-medium">{profession}</span>
    </div>
  ))}
</div>

Contact CTA glass card (dark section):

<div className="bg-white/10 border border-white/20 rounded-2xl p-8 sm:p-12 max-w-xl mx-auto">
  <h3 className="font-heading text-2xl font-bold text-white mb-6">Card Title</h3>
  <div className="space-y-4 text-left mb-8">
    {items.map((item) => (
      <div key={item} className="flex items-start gap-3">
        <svg className="h-5 w-5 text-accent mt-0.5 shrink-0" fill="none" viewBox="0 0 24 24" stroke="currentColor">
          <path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M5 13l4 4L19 7" />
        </svg>
        <span className="text-gray-300">{item}</span>
      </div>
    ))}
  </div>
  <Link href="/precall" className="inline-flex items-center justify-center w-full rounded-md bg-cta px-8 py-4 font-heading text-base font-semibold uppercase tracking-wider text-white hover:bg-cta-dark transition-colors">
    CTA Text
  </Link>
</div>

3j. Reusable SVG Icons

Checkmark (for results, features, checklists):

<svg className="h-5 w-5 text-green-500 mt-0.5 shrink-0" fill="none" viewBox="0 0 24 24" stroke="currentColor">
  <path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M5 13l4 4L19 7" />
</svg>

Chevron down (for dropdowns, accordions):

<svg className="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor">
  <path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M19 9l-7 7-7-7" />
</svg>

Star (for ratings):

<svg className="h-5 w-5 text-accent" fill="currentColor" viewBox="0 0 20 20">
  <path d="M9.049 2.927c.3-.921 1.603-.921 1.902 0l1.07 3.292a1 1 0 00.95.69h3.462c.969 0 1.371 1.24.588 1.81l-2.8 2.034a1 1 0 00-.364 1.118l1.07 3.292c.3.921-.755 1.688-1.54 1.118l-2.8-2.034a1 1 0 00-1.175 0l-2.8 2.034c-.784.57-1.838-.197-1.539-1.118l1.07-3.292a1 1 0 00-.364-1.118L2.98 8.72c-.783-.57-.38-1.81.588-1.81h3.461a1 1 0 00.951-.69l1.07-3.292z" />
</svg>

Hamburger / Close (for mobile nav):

{/* Hamburger */}
<path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M4 6h16M4 12h16M4 18h16" />
{/* Close X */}
<path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M6 18L18 6M6 6l12 12" />

3k. Typography Quick Reference

| Element | Classes | |---------|---------| | Page h1 | font-heading text-4xl sm:text-5xl lg:text-6xl font-bold text-primary leading-tight | | Section h2 | font-heading text-3xl sm:text-4xl font-bold text-primary mb-4 | | Card h3 | font-heading text-xl font-bold text-primary mb-3 | | Body text | text-gray-600 leading-relaxed | | Tagline/label | font-heading text-sm font-semibold uppercase tracking-wider text-gray-500 | | Accent label | font-heading text-sm font-semibold uppercase tracking-[0.2em] | | Stat number | font-heading text-4xl sm:text-5xl font-bold text-primary | | Stat label | text-sm font-semibold uppercase tracking-wider text-gray-500 | | Quote text | text-gray-700 italic leading-relaxed | | Dark bg h2 | font-heading text-3xl sm:text-4xl font-bold text-white mb-4 | | Dark bg body | text-gray-300 text-lg | | CTA button | font-heading text-base font-semibold uppercase tracking-wider | | Nav link | font-heading text-sm font-semibold uppercase tracking-wider text-gray-700 |

3l. Color Usage Quick Reference

| Context | Light section | Dark section | |---------|--------------|-------------| | Background | bg-white or bg-gray-50 | bg-primary or bg-primary-dark | | Heading | text-primary | text-white | | Body text | text-gray-600 | text-gray-300 | | Subtle text | text-gray-500 | text-gray-400 | | Card | bg-white rounded-xl p-8 shadow-sm border border-gray-100 | bg-white/5 border border-white/10 rounded-xl p-8 | | CTA button | bg-cta text-white hover:bg-cta-dark | Same | | Outline button | border-2 border-primary text-primary hover:bg-primary hover:text-white | border-2 border-white text-white hover:bg-white hover:text-primary | | Accent highlight | text-accent | text-accent | | Badge | bg-primary text-white text-xs px-3 py-1 rounded-full | N/A | | Divider | border-gray-100 | border-white/10 |

3m. Image Integration Checklist

For every page, verify these images are included:

• [ ] Logo in header (with priority) and footer (both via next/image)
• [ ] Founder/team headshots where referenced
• [ ] Client headshot photos next to testimonials (rounded-full object-cover)
• [ ] Product images (book covers, screenshots, etc.)
• [ ] Team/office photos in about section (rounded-xl shadow-lg)
• [ ] Product gallery or strip on homepage (w-full h-auto)
• [ ] All images have descriptive alt text

3n. Video and Widget Embeds

{/* Vimeo */}
<div className="aspect-video rounded-xl overflow-hidden shadow-lg">
  <iframe
    src="https://player.vimeo.com/video/VIDEO_ID?badge=0&autopause=0"
    width="100%" height="100%" frameBorder="0"
    allow="autoplay; fullscreen; picture-in-picture"
    allowFullScreen title="Video Title" className="w-full h-full"
  />
</div>

{/* Calendly */}
<div className="bg-white rounded-xl shadow-lg overflow-hidden" style={{ minHeight: '700px' }}>
  <iframe
    src="https://calendly.com/USERNAME/MEETING_TYPE?embed_type=Inline&hide_event_type_details=1"
    width="100%" height="700" frameBorder="0"
    title="Schedule a Call" className="w-full"
  />
</div>

3o. Structured Data

Every page gets JSON-LD. Minimum set:

// layout.tsx: Organization (site-wide)
{ "@type": "Organization", "name": "...", "url": "...", "foundingDate": "...", "numberOfEmployees": { "@type": "QuantitativeValue", "value": N }, "sameAs": [...] }

// Each page: BreadcrumbList
{ "@type": "BreadcrumbList", "itemListElement": [{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://domain.com" }, ...] }

// Wins page: Review for each case study
{ "@type": "Review", "author": { "@type": "Person", "name": "..." }, "reviewBody": "...", "itemReviewed": { "@type": "Service", "name": "...", "provider": { "@type": "Organization", "name": "..." } }, "reviewRating": { "@type": "Rating", "ratingValue": 5, "bestRating": 5 } }

// FAQ page: FAQPage
{ "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "...", "acceptedAnswer": { "@type": "Answer", "text": "..." } }] }

// Homepage: WebPage
{ "@type": "WebPage", "name": "...", "url": "...", "description": "..." }

3p. SEO Infrastructure

Create src/app/sitemap.ts listing ALL pages with tiered priorities:

| Priority | Pages | |----------|-------| | 1.0 | Homepage | | 0.9 | Core conversion pages (how it works, wins, book a call) | | 0.8 | Secondary pages (about, faq, contact, blog, podcast) | | 0.6 | Resource pages (guides, trainings, tools, free resources) | | 0.3 | Legal pages (privacy policy, terms) |

Create src/app/robots.ts with sitemap reference.

---

Phase 4: Programmatic SEO Guide Pages

4a. Create Shared Guide Components

Guide pages reuse the site Header/Footer from the (main) layout. They do NOT need their own navbar or footer. Create only these in-page components in src/components/:

| Component | File | Purpose | |-----------|------|---------| | GuideCTASection | guide-cta-section.tsx | Bottom CTA block with heading, body, subtext | | InlineCTA | inline-cta.tsx | Mid-article CTA break | | StickyBottomCTA | sticky-bottom-cta.tsx | Fixed bottom bar CTA (appears on scroll) | | ProofBanner | proof-banner.tsx | Social proof quote with metric badge |

4b. Create SEO Guide Pages

Create guide pages at src/app/(main)/t/{slug}/page.tsx. They live inside the (main) route group so they automatically get the site Header/Footer. Each guide:

Structure:

[Header from (main)/layout.tsx]
  article (max-w-3xl)
    header (h1 + intro paragraph)
    ProofBanner (real client metric)
    nav (table of contents with anchor links)
    section#topic-1 (h2 + content + h3 subtopics)
    section#topic-2
    InlineCTA (after 2nd section)
    section#topic-3
    section#topic-4
    GuideCTASection
  StickyBottomCTA
[Footer from (main)/layout.tsx]

Do NOT import GuideNavbar or GuideFooter in guide pages. The site Header/Footer handle navigation. Only import ProofBanner, InlineCTA, GuideCTASection, and StickyBottomCTA.

Content requirements:

• 2,000+ words of genuinely useful, expert-level content
• Real statistics with sources
• Practical frameworks and actionable advice
• Natural mention of client's service as a solution (not forced)
• Proper heading hierarchy (h1 > h2 > h3)
• Table of contents with anchor links
• Metadata with title, description, OG tags

Topic selection:

• Target long-tail keywords in the client's industry
• Focus on problems the client's product/service solves
• Use "how to", "guide", "complete guide", "strategies" patterns
• Each page should have a unique search intent

4c. Transform Script

Create a transform script at ~/social-autoposter/scripts/transform_{client}_pages.mjs that:

1. Iterates through all (main)/t/[slug]/ directories
2. Injects StickyBottomCTA import and component
3. Adds ProofBanner after </header> with real client metrics
4. Adds InlineCTA after the 2nd </section>
5. Replaces inline CTA sections with GuideCTASection
6. Skips pages already transformed (checks for @/components/)

Template:

const PROOF_QUOTE = "CLIENT_PROOF_QUOTE";
const PROOF_SOURCE = "CLIENT_NAME, LOCATION";
const PROOF_METRIC = "METRIC_VALUE";

---

Phase 5: Build and Verify

5a. Build

cd ~/CLIENT-website && npm run build

Fix any TypeScript or build errors. All routes must compile and generate successfully.

5b. Visual Comparison

Use the isolated browser to take full-page screenshots of the new site and compare side-by-side with the originals from Phase 1d.

Check for:

• [ ] Real logo (not text placeholder)
• [ ] All client/team photos present
• [ ] Video embeds working (not placeholder cards)
• [ ] Scheduling widget embedded (not placeholder)
• [ ] Book/product images displayed
• [ ] Social media icons in footer
• [ ] Navigation matches original site structure
• [ ] Color scheme matches client brand
• [ ] Mobile responsive (test at 375px width)

---

Phase 6: Deploy

6a. Git and GitHub

cd ~/CLIENT-website
git init && git add -A
git commit -m "Initial commit: CLIENT_NAME website"
gh repo create m13v/CLIENT-website --private --source=. --push

6b. Vercel Deployment

vercel --yes
vercel --prod --yes

6c. Environment Variables (if using PostHog)

vercel env add NEXT_PUBLIC_POSTHOG_KEY production <<< "KEY"
vercel env add NEXT_PUBLIC_POSTHOG_HOST production <<< "https://us.i.posthog.com"

6d. Custom Domain (when ready)

vercel domains add CLIENT_DOMAIN

---

Phase 7: Register for Tracking

7a. Add to SEO Pages Dashboard

Edit ~/social-autoposter-website/src/app/api/dashboard/seo-pages/route.ts and add the new client to CLIENT_SEO_CONFIG:

clientname: {
  domain: "clientdomain.com",
  baseUrl: "https://clientdomain.com",
  githubRepo: "m13v/CLIENT-website",
},

7b. Google Search Console

1. Add property in Search Console
2. Add TXT verification record via Vercel DNS
3. Submit sitemap: https://clientdomain.com/sitemap.xml

---

Phase 8: Final Verification Checklist

• [ ] Site loads at production URL
• [ ] All pages render with real content (no placeholder text)
• [ ] All images load (no broken images, no "VIDEO COMING SOON" placeholders)
• [ ] Logo appears in header and footer
• [ ] Navigation dropdowns work on desktop and mobile
• [ ] Video embeds play
• [ ] Scheduling widget loads
• [ ] Social media icons present in footer
• [ ] JSON-LD structured data on every page (validate with Google Rich Results Test)
• [ ] Sitemap accessible at /sitemap.xml
• [ ] robots.txt accessible at /robots.txt
• [ ] Lighthouse desktop score >= 85
• [ ] Lighthouse mobile score >= 70
• [ ] No console errors on any page
• [ ] All internal links work (no 404s)
• [ ] SEO guide pages at /t/{slug} load with ProofBanner, InlineCTA, StickyBottomCTA
• [ ] PostHog captures pageview and cta_click events
• [ ] Google Search Console ownership verified
• [ ] Client added to SEO pages dashboard

---

Quick Reference: File Structure

~/CLIENT-website/
  public/
    images/
      logo.png              # Client logo
      founder.png            # Founder headshot
      team-photo.png         # Team photo
      client-1.png           # Client headshots for testimonials
      client-2.png
      product-1.png          # Product images
      book-covers-strip.png  # Product gallery (if applicable)
  src/
    app/
      globals.css            # Tailwind 4 theme with brand colors
      layout.tsx             # Root layout: fonts, metadata, JSON-LD ONLY (no Header/Footer)
      sitemap.ts             # All pages with priorities
      robots.ts              # Crawl directives
      (main)/                # Route group: all pages with site Header/Footer
        layout.tsx           # Adds Header + Footer around children
        page.tsx             # Homepage
        about/page.tsx
        wins/page.tsx
        how-it-works/page.tsx
        precall/page.tsx
        faq/page.tsx
        blog/page.tsx
        testimonials/page.tsx
        privacy-policy/page.tsx
        t/                   # SEO guide pages (inside (main), so they get Header/Footer)
          guide-topic-1/page.tsx
          guide-topic-2/page.tsx
    components/
      Header.tsx
      Footer.tsx
      FAQItem.tsx             # Accordion client component
      guide-cta-section.tsx   # Bottom CTA block for guide pages
      inline-cta.tsx          # Mid-article CTA break
      sticky-bottom-cta.tsx   # Fixed bottom bar CTA
      proof-banner.tsx        # Social proof quote with metric badge