lucid-fdn/personalized-outreach

Personalized Outreach Video Generation

When to Use

• Sales prospecting — send personalized video to leads
• Customer onboarding — welcome video with account-specific details
• Customer success — renewal/upsell with usage highlights

Template: personalized-outreach-v1

Scene Structure

1. Personalized Greeting (3s): "Hi [First Name]" with their company logo
2. Context (5s): Reference to their specific pain point or recent activity
3. Solution (8s): How your product solves their specific problem
4. Social Proof (4s): Case study from similar company/industry
5. CTA (3s): "Book a call" or specific next step

Data Bindings

• prospect_name: String (first name)
• company_name: String
• company_logo_url: URL (optional)
• pain_point: String (specific to prospect)
• solution_pitch: String (tailored value prop)
• case_study: { company, result, metric }
• cta_text: String
• cta_url: String (calendar link, demo link, etc.)

Personalization Rules

• Always use first name, never full name
• If company logo unavailable, use company name as text
• Match industry vertical in social proof scene
• Keep under 30 seconds — shorter is better for cold outreach
• A/B test: direct CTA vs. soft CTA ("interested?" vs. "book now")