skills/platforms/youtube/SKILL.md
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
npx skillsauth add kostja94/marketing-skills youtube-seoInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Guides YouTube video and channel optimization for search and discovery. Google now prioritizes YouTube video results in search; YouTube + Reddit comprise ~78% of social media citations in AI Overviews. Title, description, and thumbnail form an interconnected system; channels using systematic keyword strategies see 156% longer view durations, 89% better CTR, and 312% higher search discovery. Use this skill when optimizing videos for YouTube search, Google search, and AI citation. For website-embedded video SEO, see video-optimization.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 6 (Keywords), 11 (Content Strategy).
Identify:
| Rule | Guideline | |------|-----------| | Length | Under 60 characters; mobile may show partial | | Keyword | Primary keyword in first 5–55 characters | | Structure | Social proof/authority + emotional trigger + primary keyword | | Style | Conversational; avoid keyword stuffing | | Avoid | ALL CAPS except emphasis |
| Rule | Guideline | |------|-----------| | First 2–3 sentences | Primary and secondary keywords naturally; meta description under 160 chars | | Links | Website, store, relevant resources | | Readability | Natural flow; help search understand topic |
90% of best-performing videos use custom thumbnails.
| Rule | Guideline | |------|-----------| | Contrast | High contrast; readable fonts; bold colors | | Composition | Rule of thirds; simple, uncluttered | | Audience | Consider subscribers vs casual viewers | | Test | What works evolves; test styles |
Reinforce the same core message across all three; target different algorithm aspects.
| Context | Implication | |---------|-------------| | Google prioritization | YouTube is core search infrastructure; 48.6B monthly visits; video results favored in main SERP, video mode, Discover | | AI Overviews | YouTube citations surged 25.21% since Jan 2025; instructional (+35.6%), visual demos (+32.5%); long-form (94%) dominates | | GEO | YouTube + Reddit = ~78% of social media citations; optimize for AI citation. See generative-engine-optimization |
Search Engine Land, OtterlyAI
testing
When the user wants to create, audit, or optimize sitemap.xml. Also use when the user mentions "sitemap," "sitemap.xml," "sitemap index," "lastmod," "changefreq," "priority," "URL discovery," "URL discovery for search engines," "single source of truth," "URL config," "unify sitemap IndexNow," or "reduce duplicate maintenance." For IndexNow, use indexnow.
development
When the user wants to configure, audit, or optimize robots.txt. Also use when the user mentions "robots.txt," "crawler rules," "block crawlers," "AI crawlers," "GPTBot," "allow/disallow," "disallow path," "crawl directives," "user-agent," "block Googlebot," "fix robots.txt," "robots.txt blocking," or "search engine crawling." For indexing, use indexing.
testing
When the user wants to create SEO pages at scale using templates and data—including AI-assisted, grounded copy for per-URL differentiation (vs rigid mail-merge templates). Also use when the user mentions "programmatic SEO," "programmatic SEO pages," "template pages," "scale content," "location pages," "city pages," "comparison pages at scale," "X vs Y pages," "integration pages," "pages from data," "automated landing pages," or "programmatic landing pages." Uses a playbook matrix aligned to skills under skills/pages. For user-facing template galleries or marketplaces (browse → use), use template-page-generator.
data-ai
When the user wants to add or optimize Twitter Card metadata for X (Twitter) link previews. Also use when the user mentions "Twitter Card," "twitter:card," "twitter:image," "twitter:title," "X preview," or "tweet preview." For Facebook/LinkedIn previews, use open-graph.