skills/components/utility/top-banner/SKILL.md
When the user wants to add, optimize, or audit a top announcement bar or sticky banner. Also use when the user mentions "announcement bar," "top banner," "sticky bar," "promo banner," "discount banner," "student discount banner," "header banner," "announcement bar design," "sticky header," "promo bar," "urgency banner," or "lead capture bar." For promos, use discount-marketing-strategy.
npx skillsauth add kostja94/marketing-skills top-banner-generatorInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
3 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
Guides top announcement bar and sticky banner design for conversion. Top banners answer visitor questions in ~3 seconds (trust, discount, free shipping, urgency) and can increase coupon redemption by 30-50% when used well.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for offers, messaging, and Section 12 (Visual Identity).
Identify:
| Use | Example | |-----|---------| | Lead capture | Newsletter, lead magnet, demo request | | Promo | Discount code, flash sale, free shipping threshold | | Urgency | Limited-time offer, countdown | | Trust | Guarantee, security, shipping info | | Launch | Product launch, event, cross-sell |
| Discount Type | Banner Example | Related | |---------------|----------------|---------| | Annual discount | "Save 20% with annual billing" | discount-marketing-strategy | | Student/education | "Students: 30% off today, 15% off ongoing" | education-program | | Startups/education | "Startups: Special pricing — Apply now" | startups-page-generator | | BFCM / seasonal | "Black Friday: 25% off — Use code BF25" | discount-marketing-strategy | | First-time | "New users: 20% off first year" | discount-marketing-strategy | | Referral code | "Get $10 off — Refer a friend" | referral-program |
Placement: Discount banner is P1 for student/education (homepage); pricing page also shows. See education-program for placement priority (registration P0, pricing P1, banner P1).
testing
When the user wants to create, audit, or optimize sitemap.xml. Also use when the user mentions "sitemap," "sitemap.xml," "sitemap index," "lastmod," "changefreq," "priority," "URL discovery," "URL discovery for search engines," "single source of truth," "URL config," "unify sitemap IndexNow," or "reduce duplicate maintenance." For IndexNow, use indexnow.
development
When the user wants to configure, audit, or optimize robots.txt. Also use when the user mentions "robots.txt," "crawler rules," "block crawlers," "AI crawlers," "GPTBot," "allow/disallow," "disallow path," "crawl directives," "user-agent," "block Googlebot," "fix robots.txt," "robots.txt blocking," or "search engine crawling." For indexing, use indexing.
testing
When the user wants to create SEO pages at scale using templates and data—including AI-assisted, grounded copy for per-URL differentiation (vs rigid mail-merge templates). Also use when the user mentions "programmatic SEO," "programmatic SEO pages," "template pages," "scale content," "location pages," "city pages," "comparison pages at scale," "X vs Y pages," "integration pages," "pages from data," "automated landing pages," or "programmatic landing pages." Uses a playbook matrix aligned to skills under skills/pages. For user-facing template galleries or marketplaces (browse → use), use template-page-generator.
data-ai
When the user wants to add or optimize Twitter Card metadata for X (Twitter) link previews. Also use when the user mentions "Twitter Card," "twitter:card," "twitter:image," "twitter:title," "X preview," or "tweet preview." For Facebook/LinkedIn previews, use open-graph.