skills/pages/marketing/solutions/SKILL.md
When the user wants to create, optimize, or audit solutions pages. Also use when the user mentions "solutions," "solutions page," "by industry," "industry solutions," "by company size," "SMB," "enterprise," "by outcome," "business outcomes," or "how we solve X." For sitewide page planning, use website-structure.
npx skillsauth add kostja94/marketing-skills solutions-page-generatorInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Guides solutions pages focused on business outcomes. Industry-first is the B2B norm (Salesforce, HubSpot). Answer "what outcome do I get for my industry/team/size?" rather than "what does it do?" Distinct from features (capabilities) and use cases (scenarios); solutions emphasize measurable value by segment.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, outcomes, and proof points.
Identify:
| Section | Purpose | |---------|---------| | Headline | Outcome-led; "Achieve X with [Product]" | | Challenge | Business problem, context | | Solution | How product delivers the outcome | | Proof | Metrics, case study, ROI | | Features used | Link to relevant features | | CTA | Book demo, start trial, see case study | | Related | Other solutions, use cases (as sub-applications) |
| Dimension | Priority | Examples | |-----------|----------|----------| | By Industry | Primary | Healthcare, Retail, Manufacturing, Financial Services | | By Company Size | Secondary | SMB, Mid-Market, Enterprise | | By Team | Secondary | Marketing, Sales, Service, Operations | | By Outcome | Alternative | Scale support, Reduce churn, Accelerate sales |
Automotive, Communications, Consumer Goods, Consumer Services, Construction & Real Estate, Education, Energy & Utilities, Financial Services, Government, Healthcare & Life Sciences, Manufacturing, Media, Nonprofit, Professional Services, Retail, Technology, Travel & Hospitality.
| Size | Typical | Focus | |------|---------|-------| | Startup | <50 | Speed, agility | | SMB | 50–500 | Ease of use, affordability | | Mid-Market | 500–5000 | Scalability | | Enterprise | 5000+ | Customization, compliance, integration |
| Page | Answers | Primary Organization | |------|---------|----------------------| | Features | What does it do? | Capabilities | | Use cases | When would I use it? | By scenario, persona, business goal | | Solutions | What outcome do I get? | By industry, company size, team |
Hierarchy: Solutions (industry/segment) can contain Use Cases as sub-applications. Example: /solutions/healthcare → use cases: patient scheduling, telemedicine.
| Need | Use | |------|-----| | By industry (Healthcare, Retail) | Solutions | | By company size (SMB, Enterprise) | Solutions | | By team (Marketing, Sales) | Solutions | | By outcome (Scale support) | Solutions | | By scenario (Event marketing) | Use Cases | | By persona (For Realtors, For CMOs) | Use Cases | | By business goal (Acquisition, Retention) | Use Cases | | Industry-specific application | Use Cases (as Solutions sub-page) |
testing
When the user wants to create, audit, or optimize sitemap.xml. Also use when the user mentions "sitemap," "sitemap.xml," "sitemap index," "lastmod," "changefreq," "priority," "URL discovery," "URL discovery for search engines," "single source of truth," "URL config," "unify sitemap IndexNow," or "reduce duplicate maintenance." For IndexNow, use indexnow.
development
When the user wants to configure, audit, or optimize robots.txt. Also use when the user mentions "robots.txt," "crawler rules," "block crawlers," "AI crawlers," "GPTBot," "allow/disallow," "disallow path," "crawl directives," "user-agent," "block Googlebot," "fix robots.txt," "robots.txt blocking," or "search engine crawling." For indexing, use indexing.
testing
When the user wants to create SEO pages at scale using templates and data—including AI-assisted, grounded copy for per-URL differentiation (vs rigid mail-merge templates). Also use when the user mentions "programmatic SEO," "programmatic SEO pages," "template pages," "scale content," "location pages," "city pages," "comparison pages at scale," "X vs Y pages," "integration pages," "pages from data," "automated landing pages," or "programmatic landing pages." Uses a playbook matrix aligned to skills under skills/pages. For user-facing template galleries or marketplaces (browse → use), use template-page-generator.
data-ai
When the user wants to add or optimize Twitter Card metadata for X (Twitter) link previews. Also use when the user mentions "Twitter Card," "twitter:card," "twitter:image," "twitter:title," "X preview," or "tweet preview." For Facebook/LinkedIn previews, use open-graph.