skills/strategies/launch/research-sources/SKILL.md
When the user wants to find information sources for content ideation, competitor monitoring, or industry tracking. Also use when the user mentions "research sources," "information sources," "content ideation," "industry monitoring," "competitor monitoring," "market intelligence," "content research," or "topic research." For keywords, use keyword-research.
npx skillsauth add kostja94/marketing-skills research-sourcesInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Guides selecting and organizing information sources for marketing research: content ideation, competitor monitoring, and industry tracking. Use this skill when planning where to gather signals for content, competitive intelligence, or market trends.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
| Use case | Purpose | |----------|---------| | Content ideation | Topic ideas, trends, gaps for blog, newsletter, social | | Competitor monitoring | Product updates, positioning, pricing, reviews | | Industry tracking | Market shifts, funding, layoffs, regulatory changes |
| Category | Format | Use | |----------|--------|-----| | News | Real-time, daily | Breaking news, announcements | | Blogs | Company, analyst | Deep dives, product updates | | Newsletters | Curated, weekly/daily | Trends, summaries; low effort | | Events | Conferences, webinars | Industry pulse, networking | | Data | Layoffs, market cap, funding | Quantitative signals | | Community | Forums, Q&A | Real questions, pain points | | Archives | Wayback, Internet Archive | Historical content, competitor changes |
Selection criteria: Authority, freshness, coverage, language/locale. Prefer 10–15 high-quality sources over 50+ low-signal ones.
| Category | Examples | |----------|----------| | News | TechCrunch, VentureBeat, MIT Technology Review | | Blogs | Google AI Blog, OpenAI Blog, company blogs | | Newsletters | TLDR AI, Ben's Bites, The Batch (DeepLearning.AI) | | Data | Layoffs.fyi, Crunchbase, Companies Market Cap | | Archives | Internet Archive, Wayback Machine | | Community | Reddit, Quora, Stack Overflow; regional (e.g. Qiita for Japan) |
Note: Add locale-specific sources via localization-strategy; avoid long URL lists.
| Use case | Source types | |----------|--------------| | Content ideation | News, blogs, newsletters, community (Reddit, Quora, Stack Overflow) | | Competitor monitoring | Competitor blogs, review sites, social, funding databases | | Industry tracking | News, newsletters, events, layoff/funding data |
Avoid: Long URL lists that go stale. Use category framework + a few examples; update periodically.
| Skill | How research sources feed in | |-------|------------------------------| | keyword-research | Newsletters, community for long-tail and question keywords | | competitor-research | Competitor blogs, review platforms, funding data | | content-marketing | News, blogs for topic ideas; events for timely content | | content-strategy | Industry trends for pillar/cluster planning |
testing
When the user wants to create, audit, or optimize sitemap.xml. Also use when the user mentions "sitemap," "sitemap.xml," "sitemap index," "lastmod," "changefreq," "priority," "URL discovery," "URL discovery for search engines," "single source of truth," "URL config," "unify sitemap IndexNow," or "reduce duplicate maintenance." For IndexNow, use indexnow.
development
When the user wants to configure, audit, or optimize robots.txt. Also use when the user mentions "robots.txt," "crawler rules," "block crawlers," "AI crawlers," "GPTBot," "allow/disallow," "disallow path," "crawl directives," "user-agent," "block Googlebot," "fix robots.txt," "robots.txt blocking," or "search engine crawling." For indexing, use indexing.
testing
When the user wants to create SEO pages at scale using templates and data—including AI-assisted, grounded copy for per-URL differentiation (vs rigid mail-merge templates). Also use when the user mentions "programmatic SEO," "programmatic SEO pages," "template pages," "scale content," "location pages," "city pages," "comparison pages at scale," "X vs Y pages," "integration pages," "pages from data," "automated landing pages," or "programmatic landing pages." Uses a playbook matrix aligned to skills under skills/pages. For user-facing template galleries or marketplaces (browse → use), use template-page-generator.
data-ai
When the user wants to add or optimize Twitter Card metadata for X (Twitter) link previews. Also use when the user mentions "Twitter Card," "twitter:card," "twitter:image," "twitter:title," "X preview," or "tweet preview." For Facebook/LinkedIn previews, use open-graph.