skills/pages/marketing/press-coverage/SKILL.md
When the user wants to create a press coverage page, "As Seen In" section, or media mentions aggregation. Also use when the user mentions "press coverage," "media mentions," "as seen in," "as featured in," "in the news," "press mentions," "media coverage page," or "trusted by publications." For pitching journalists and press releases, use public-relations.
npx skillsauth add kostja94/marketing-skills press-coverage-page-generatorInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Guides press coverage and media mentions aggregation—showcasing third-party coverage from authoritative sites to build trust. Optional page; when coverage is sparse, implement as a small "As Seen In" or "As Featured In" section on homepage or elsewhere. Distinct from media-kit-page-generator (assets for journalists). For conceptual overview and comparison table, see reference.md.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read for company story and key messages.
Identify:
| Format | When to Use | Placement | |--------|-------------|-----------| | Full page | Substantial coverage (10+ mentions); journalists visit for expert contacts; "inbound PR" | /press, /news, /in-the-news | | Section | Sparse coverage (1–10); quick credibility; logo strip or quote carousel | Homepage below hero; About page; footer |
Rule: Homepage section = logos only, minimal, below main CTA. Full page = headlines, links, dates, contact.
| Element | Guideline | |---------|-----------| | Coverage list | Chronological or by publication; headline, outlet, date, link | | Separation | Press coverage (third-party) vs press releases (company-authored); coverage carries more credibility | | Types | News, podcasts, video features, awards, "Best X" lists | | Contact | Media inquiries; link to media kit | | Dates | Optional on evergreen content; omit to keep timeless |
| Element | Guideline | |---------|-----------| | Logos | Publication logos; high-contrast, consistent size | | Placement | Below hero/CTA; above fold or just below | | Quote | Optional: one compelling snippet; extract from best coverage | | Link | Optional: "See all coverage" → full page if exists |
Avoid: Clutter; too many logos; low-authority outlets that dilute trust.
| Type | Example | |------|---------| | News articles | Forbes, Bloomberg, TechCrunch, industry trade | | Podcasts | Interview features, guest appearances | | Video | TV segments, YouTube features | | Awards | "Best X 2024," "Top 10 Startups" | | Reviews | Product reviews, roundups |
testing
When the user wants to create, audit, or optimize sitemap.xml. Also use when the user mentions "sitemap," "sitemap.xml," "sitemap index," "lastmod," "changefreq," "priority," "URL discovery," "URL discovery for search engines," "single source of truth," "URL config," "unify sitemap IndexNow," or "reduce duplicate maintenance." For IndexNow, use indexnow.
development
When the user wants to configure, audit, or optimize robots.txt. Also use when the user mentions "robots.txt," "crawler rules," "block crawlers," "AI crawlers," "GPTBot," "allow/disallow," "disallow path," "crawl directives," "user-agent," "block Googlebot," "fix robots.txt," "robots.txt blocking," or "search engine crawling." For indexing, use indexing.
testing
When the user wants to create SEO pages at scale using templates and data—including AI-assisted, grounded copy for per-URL differentiation (vs rigid mail-merge templates). Also use when the user mentions "programmatic SEO," "programmatic SEO pages," "template pages," "scale content," "location pages," "city pages," "comparison pages at scale," "X vs Y pages," "integration pages," "pages from data," "automated landing pages," or "programmatic landing pages." Uses a playbook matrix aligned to skills under skills/pages. For user-facing template galleries or marketplaces (browse → use), use template-page-generator.
data-ai
When the user wants to add or optimize Twitter Card metadata for X (Twitter) link previews. Also use when the user mentions "Twitter Card," "twitter:card," "twitter:image," "twitter:title," "X preview," or "tweet preview." For Facebook/LinkedIn previews, use open-graph.