kostja94/multi-domain-brand-seo

SEO: Multi-Domain Brand Search

When a company has multiple domains (e.g., company.com and product.ai), ensure the company/main site ranks first for brand queries. Product sites focus on product keywords and do not compete for brand position. See domain-architecture for structure decisions; rebranding-strategy for domain change and migration.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Typical Scenarios

| Scenario | Description | |----------|-------------| | Multiple domains | Company main site (company.com), product site (product.ai / product.io) | | Brand query competition | Product site or third-party (Crunchbase, LinkedIn, reviews) may outrank main site for brand | | Entity confusion | Legacy brands, sub-brands, directories dilute brand perception | | Goal | Brand queries → company.com first; product.ai → product keywords only |

Hub-Spoke Model

| Role | Domain | Responsibility | |------|--------|----------------| | Hub | company.com | Brand #1; About, Research, ecosystem, product matrix | | Spoke | product.ai | Product keywords, features, pricing; visible "by [Company]" and link back to company.com |

Differentiation

| Dimension | Hub (company.com) | Spoke (product.ai) | |-----------|--------------------|---------------------| | Audience | Investors, partners, media, developers | Product users, prospects | | Keywords | Brand name, company name, industry | Product features, use cases | | Content | Mission, About, Research, Events, product matrix | Features, Use Cases, Pricing, Sign up | | Conversion | Contact, Waitlist, Early Access | Sign up, Try free, Pricing |

Avoid Cannibalization

• Hub does not target Spoke product keywords (e.g., "virtual staging," "AI design tool")
• Spoke does not target Hub brand keywords (Title avoids brand-only; add product description)
• Internal links: Hub → Spoke (Products); Spoke → Hub (About, Footer)

Optimization Checklist

Hub (company.com) On-Page

| Item | Recommendation | |------|----------------| | Title | Company full name + positioning, e.g. [Company] — [Slogan] \| AI Research & Products | | Meta Description | Company name, core business, partners; 150–160 chars | | H1 | Company name or main slogan | | URL | Canonicalize www vs non-www (301) |

Hub Content & Structure

| Item | Recommendation | |------|----------------| | About | Company intro, founders, founding date, positioning; link to product sites | | Products | Product matrix; each product links to its site | | Research / News | Papers, events, partnerships; increase brand mentions | | FAQ | "What is [Company]?" "What is [Product]?"; FAQ schema |

Spoke (product.ai) Differentiation

| Item | Recommendation | |------|----------------| | Title | Product name + product description, e.g. [Product] — [Core function] or [Product keyword] \| [Product]; avoid brand-only | | About | "A product of Company" | | Footer | "© [Company]" or "A [Company] Product" + link to company.com | | Schema | SoftwareApplication with author or publisher pointing to Company |

Schema (Hub)

Use Organization schema with subOrganization to define product relationships:

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Company Name]",
  "url": "https://www.company.com",
  "description": "[Company description]",
  "sameAs": ["https://linkedin.com/company/...", "https://github.com/..."],
  "subOrganization": [
    {
      "@type": "SoftwareApplication",
      "name": "[Product Name]",
      "url": "https://product.ai",
      "applicationCategory": "[Category]"
    }
  ]
}

Entity & Knowledge Panel

See entity-seo for full entity optimization. Key for multi-domain:

• Consistency: Same brand name, description, logo across Hub and Spoke
• Entity Home: Authoritative About page on Hub as primary reference
• Knowledge Panel: Claim via Google; suggest updates when available

Output Format

• Hub vs Spoke mapping (domains, roles)
• On-page checklist (Hub and Spoke)
• Schema (Organization with subOrganization)
• Internal linking plan
• Cannibalization check

Related Skills

• domain-architecture: Hub-Spoke structure; when to use multiple domains
• schema-markup: Organization, SoftwareApplication; subOrganization
• serp-features: Knowledge Panel, Sitelinks; brand SERP
• entity-seo: Entity & Knowledge Panel; Organization schema; consistency
• rebranding-strategy: Domain change; 301 redirects during transition