skills/pages/legal/cookie-policy/SKILL.md
When the user wants to create or optimize a cookie policy page. Also use when the user mentions "cookie policy," "cookies," "cookie consent," "GDPR cookies," "cookie banner," "cookie notice," "tracking cookies," or "cookie settings." For legal overview, use legal-page-generator.
npx skillsauth add kostja94/marketing-skills cookie-policy-page-generatorInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Guides cookie policy page content for transparency and regulatory compliance. Often presented as a standalone page or as part of the Privacy Policy.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Identify:
_ga, _ga_*, session cookies, CSRF tokens, preference cookies, ad cookies| Cookie | Type | Purpose | Duration | How to Opt Out |
|--------|------|---------|----------|----------------|
| _ga | Analytics | Distinguishes users; used for aggregate usage measurement | 2 years | GA opt-out browser add-on, block third-party cookies, or enable Do Not Track |
| _ga_<container-id> | Analytics | Persists session state; used with _ga for session-level metrics | 2 years | Same as _ga |
Disclosure requirement: If the site uses Google Analytics, the cookie policy MUST list these cookies. GA ToS §7 requires posted privacy/cookie notice.
| Cookie | Type | Purpose | Duration | How to Opt Out | |--------|------|---------|----------|----------------| | Session ID | Essential | Maintains user session across page loads | Session (deleted on browser close) | Required for service; cannot be disabled | | CSRF Token | Essential | Prevents cross-site request forgery attacks | Session | Required for security; cannot be disabled | | Fair-use quota | Functional | Counts daily usage for rate limiting | 24 hours | Clear browser data; resets on next visit | | Language preference | Functional | Remembers user's language choice | 30 days – 1 year | Clear browser data | | Dark mode / theme | Functional | Remembers display preference | 30 days – 1 year | Clear browser data |
| Cookie | Type | Purpose | Duration | How to Opt Out |
|--------|------|---------|----------|----------------|
| _fbp | Marketing | Meta/Facebook pixel — tracks ad conversions | 90 days | Meta ad preferences or block third-party cookies |
| _gcl_au | Marketing | Google Ads conversion linker | 90 days | Block third-party cookies |
| _rdt_uuid | Marketing | Reddit Ads conversion tracking | 90 days | Block third-party cookies |
This is the most common compliance confusion. Determining which mechanism is needed depends on cookie type:
When to use: Site uses only strictly necessary and analytics cookies (no advertising, no tracking, no third-party marketing cookies).
What it is: A banner or page section stating "We use cookies for [analytics/functionality]. By continuing, you accept this." No accept/reject toggle needed.
Sufficient for: GA4 analytics only, session cookies, CSRF tokens, functional preference cookies.
When to use: Site uses any of: advertising cookies, third-party tracking cookies, social media pixels, or cookies that share data with ad networks.
What it is: An interactive banner with accept/reject/customize options. Must allow granular consent by cookie category. Must be as easy to reject as to accept. Must not use dark patterns (pre-checked boxes, confusing language, "accept all" only).
Required for: Meta pixel, Google Ads conversion tracking, retargeting cookies, any cross-site tracking.
State whether the site responds to browser DNT signals. Most sites do not, which is acceptable as long as disclosed. Example: "[Product] does not currently respond to Do Not Track signals because no uniform standard exists."
Brief, plain-language explanation: "Cookies are small text files stored on your device by websites you visit. They help sites remember your preferences and understand how you use them."
Categorize by function:
Table format for every cookie:
| Cookie Name | Type | Purpose | Duration | How to Opt Out | |-------------|------|---------|----------|----------------| | [name] | [essential/functional/analytics/marketing] | [1-sentence purpose] | [duration] | [specific actionable instruction] |
The "How to Opt Out" column is critical — don't just list cookies, tell users how to control them. This builds trust and satisfies regulatory expectations.
testing
When the user wants to create, audit, or optimize sitemap.xml. Also use when the user mentions "sitemap," "sitemap.xml," "sitemap index," "lastmod," "changefreq," "priority," "URL discovery," "URL discovery for search engines," "single source of truth," "URL config," "unify sitemap IndexNow," or "reduce duplicate maintenance." For IndexNow, use indexnow.
development
When the user wants to configure, audit, or optimize robots.txt. Also use when the user mentions "robots.txt," "crawler rules," "block crawlers," "AI crawlers," "GPTBot," "allow/disallow," "disallow path," "crawl directives," "user-agent," "block Googlebot," "fix robots.txt," "robots.txt blocking," or "search engine crawling." For indexing, use indexing.
testing
When the user wants to create SEO pages at scale using templates and data—including AI-assisted, grounded copy for per-URL differentiation (vs rigid mail-merge templates). Also use when the user mentions "programmatic SEO," "programmatic SEO pages," "template pages," "scale content," "location pages," "city pages," "comparison pages at scale," "X vs Y pages," "integration pages," "pages from data," "automated landing pages," or "programmatic landing pages." Uses a playbook matrix aligned to skills under skills/pages. For user-facing template galleries or marketplaces (browse → use), use template-page-generator.
data-ai
When the user wants to add or optimize Twitter Card metadata for X (Twitter) link previews. Also use when the user mentions "Twitter Card," "twitter:card," "twitter:image," "twitter:title," "X preview," or "tweet preview." For Facebook/LinkedIn previews, use open-graph.