kostja94/content-marketing
skills/strategies/brand/content-marketing/SKILL.md
When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Also use when the user mentions "content marketing strategy," "content types," "content formats," "content repurposing," "content calendar," "content mix," "owned content," "content distribution," "content funnel," or "content planning across channels." For SEO calendar, use content-strategy.
$ install --global
skillsauthnpx skillsauth add kostja94/marketing-skills content-marketingInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
Security Scan Results
3 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
3
Scanners Passed
9
Scanners in report
Clean
TrivyContainer and dependency vulnerability scanner
95%
Clean
SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Skipped
Snyk (dep)Open source security scanning
50%
Skipped
Socket.devSupply chain security analysis
50%
Skipped
VirusTotalMulti-engine malware detection
50%
Skipped
CrowdStrikeAdvanced threat intelligence
50%
Skipped
OSV-ScannerOpen Source Vulnerability database check
50%
Skipped
OWASP Dep-Check
50%
Last scanned: Apr 24, 2026, 7:04 PM14.4s1 file scanned
SKILL.md
- name:
- content-marketing
- description:
- When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Also use when the user mentions "content marketing strategy," "content types," "content formats," "content repurposing," "content calendar," "content mix," "owned content," "content distribution," "content funnel," or "content planning across channels." For SEO calendar, use content-strategy.
- version:
- 1.2.1
Strategies: Content Marketing
Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- Content types: What you create (by purpose/theme)
- Content formats: How it's delivered (article, video, email, post)
- Channels: Where it's distributed (blog, email, X, LinkedIn, etc.)
- Repurposing: One core content → multiple formats → multiple channels
- Funnel mapping: Content by stage (awareness, consideration, decision)
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).
Identify:
- Goals: Traffic, conversions, brand, retention
- Existing content: What already exists; audit gaps
- Capacity: Resources, tools, cadence
- Channels: Blog, email, social, video; which channels fit audience
Content Types (What You Create)
| Type | Purpose | Funnel | Skills | |------|---------|--------|--------| | How-to guides | Educate; informational intent | Awareness, Consideration | content-strategy, article-content, article-page-generator | | Comparisons | "X vs Y"; commercial intent | Consideration | content-strategy, alternatives-page-generator | | List posts | "Top 10," "Best X" | Consideration | content-strategy, article-content, article-page-generator | | Case studies | Proof; customer success | Consideration, Decision | customer-stories-page-generator | | Product updates | Feature launches, release notes | Decision, Retention | changelog-page-generator | | News / Trending | Industry news, hot topics | Awareness | article-content, article-page-generator | | Glossaries | Definitions; internal link hub | Awareness | glossary-page-generator | | Tools / calculators | Linkable assets; engagement | Consideration | — | | Funding / PR | Funding, acquisitions | Brand | article-content, article-page-generator | | Onboarding | Welcome, first-use guidance | Retention | email-marketing | | Campaign | Promotions, limited-time | Decision | email-marketing | | Newsletter | Curated insights; nurture | Retention | email-marketing |
Product Marketing Content
| Type | Use | Format | |------|-----|--------| | QA answers | Internal reference or customer-facing; product questions | Docs, FAQ, KB | | Use guide | How to use product; onboarding | Blog, docs, video | | Maintenance guide | Care, upkeep, best practices | Docs, blog | | Troubleshooting | Common issues, bugs, fixes | FAQ, docs, KB |
Use: Blog, docs, or in-product; supports activation and retention. See faq-page-generator, docs-page-generator.
Content Formats (How It's Delivered)
| Format | Use | Skills | |--------|-----|--------| | Pages | Homepage, about, features, pricing, landing | homepage-generator, about-page-generator, landing-page-generator | | Articles | Blog posts, guides, listicles | article-content, article-page-generator, blog-page-generator | | Email | EDM, newsletter, sequences | email-marketing | | Social posts | X, LinkedIn, Reddit, TikTok | twitter-x-posts, linkedin-posts, reddit-posts, tiktok-captions; visual-content for post images | | Video | Short-form, long-form, webinar | video-marketing | | Infographics | Visual summaries | visual-content | | Slides / PDF | Decks, whitepapers, eBooks | — | | Podcast | Audio episodes | — |
Content Repurposing Matrix
Principle: One core content → multiple formats → multiple channels. Maximize ROI.
| Core Content | Formats | Channels | |--------------|---------|----------| | Case study | Article, video, infographic, slides | Blog, email, LinkedIn, YouTube, sales deck | | How-to guide | Article, video, checklist, PDF | Blog, email, YouTube, docs | | Product update | Article, email, post, video | Blog, email, X, LinkedIn, changelog | | Industry insight | Article, podcast, post, newsletter | Blog, Spotify, X, email |
Example: One client success story → article (blog) + video (YouTube) + infographic (LinkedIn) + slides (sales) → 4 channels from 1 creation.
Funnel Mapping
| Stage | Content Focus | Channels | |-------|---------------|----------| | Awareness | Education, thought leadership, glossary, how-tos | Blog, SEO, social, PR | | Consideration | Comparisons, case studies, demos, features | Blog, email, landing, social | | Decision | Pricing, testimonials, product pages, case studies | Website, email, sales | | Retention | Onboarding, newsletter, product updates, changelog | Email, in-app, blog |
Article Orientations
Article types by orientation—drives structure, SEO depth, and schema choice. See article-page-generator for page structure.
| Orientation | Examples | Primary Goal | SEO Priority | |-------------|----------|--------------|--------------| | Funding / PR | Funding rounds, acquisitions, executive hires | Brand awareness, press, investor relations | Low — thin content, few search queries | | Product updates | Feature launches, release notes, changelogs | User education, product adoption | Low–medium — internal announcements rarely rank | | Guides / How-to | Tutorials, step-by-step, best practices | Education, lead nurture, authority | High — matches search intent | | News / Trending | Industry news, hot topics, seasonal | Engagement, social shares, topical relevance | Medium — quick traffic spikes, short shelf life | | Evergreen | Pillar guides, glossaries, comparisons | Long-term traffic, backlinks, authority | High — compounds over time |
SEO-driven vs non-SEO-driven: SEO-driven (how-to, listicles, comparisons) → target keywords, full optimization. Non-SEO-driven (funding, product updates) → focus on clarity, shareability, internal linking to SEO content. Hybrid: product launch posts can include SEO-friendly sections (e.g., "How to use [feature]").
Evergreen vs Timely Mix
| Mix | Ratio | Use | |-----|-------|-----| | Evergreen | 70–75% | Pillar guides, how-tos, comparisons, glossaries; long-term traffic; refresh 6–12 months | | Timely | 25–30% | Seasonal, trending, news; quick spikes; link into evergreen pillars |
Evergreen vs timely (article-level): Evergreen = year-round relevance; steady traffic; refresh every 6–12 months. Timely = weeks to months; spikes then decline; often one-and-done; use NewsArticle schema. Recommended mix: 70/30 or 60/40 evergreen-to-timely.
See content-strategy for SEO topic clusters and pillar-cluster structure.
Content Calendar
- Map content types to topics and keywords
- Prioritize by opportunity (volume → intent → feasibility)
- Schedule by capacity; include update schedule for existing content
- Plan repurposing: which core pieces become formats for which channels
- Visual-first: Plan images in calendar from the start; see visual-content for specs and repurposing
Output Format
- Content types plan (what to create)
- Format × channel matrix (how and where)
- Repurposing plan (one-to-many)
- Funnel mapping (awareness/consideration/decision)
- Content calendar (topics, keywords, deadlines, repurposing)
Related Skills
- content-strategy: SEO topic clusters, pillar-cluster, editorial calendar; SEO content planning
- integrated-marketing: PESO model, channel mix; content as owned media
- article-content: Article body creation; word count by type; writing frameworks
- howto-section-generator: How-to step sections; guides vs FAQ
- article-page-generator: Article page structure, orientations; blog content
- email-marketing: Email content types (onboarding, campaign, newsletter)
- twitter-x-posts, linkedin-posts, reddit-posts, tiktok-captions: Platform-specific post formats
- visual-content: Visual content planning; images for social, infographics, repurposing; cross-channel specs
- landing-page-generator: Landing page copy and structure
- customer-stories-page-generator: Case study content
- branding: Brand voice, storytelling; content consistency
- translation: Translation workflow for multilingual content; glossary, style guide
Related Skills
kostja94/twitter-cards
data-ai
VerifiedTrustedCommunity
When the user wants to add or optimize Twitter Card metadata for X (Twitter) link previews. Also use when the user mentions "Twitter Card," "twitter:card," "twitter:image," "twitter:title," "X preview," or "tweet preview." For Facebook/LinkedIn previews, use open-graph.
571SKILL.mdUpdated Apr 24, 2026
kostja94/open-graph
testing
VerifiedTrustedCommunity
When the user wants to add or optimize Open Graph metadata for social sharing. Also use when the user mentions "Open Graph," "og:tags," "og:title," "og:image," "og:description," "Facebook preview," "LinkedIn preview," or "social share preview." For X (Twitter) link previews, use twitter-cards. For SERP title/description, use title-tag and meta-description.
571SKILL.mdUpdated Apr 24, 2026
kostja94/terms-page-generator
tools
VerifiedTrustedCommunity
When the user wants to create, optimize, or structure Terms of Service page. Also use when the user mentions "terms of service," "terms and conditions," "terms of use," "user agreement," "ToS," "legal terms," "service agreement," or "terms page." For legal overview page, use legal-page-generator.
571SKILL.mdUpdated Apr 24, 2026
kostja94/shipping-page-generator
development
VerifiedTrustedCommunity
When the user wants to create or optimize a shipping or delivery information page. Also use when the user mentions "shipping," "delivery," "shipping policy," "delivery times," "shipping page," "free shipping," "shipping rates," "delivery options," "shipping info," "cross-border shipping," "international delivery," or "order tracking." For legal overview, use legal-page-generator.
571SKILL.mdUpdated Apr 24, 2026