skills/pages/utility/404/SKILL.md
When the user wants to create, optimize, or audit 404 error pages. Also use when the user mentions "404 page," "404 error," "error page," "page not found," "broken link page," "404 design," "custom 404," "404 redirect," "404 page UX," or "404 recovery." For sitewide page planning, use website-structure.
npx skillsauth add kostja94/marketing-skills 404-page-generatorInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Guides 404 error page design for UX, conversion recovery, and brand consistency.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for brand voice, key pages, and Section 12 (Visual Identity).
Identify:
| Element | Purpose | |---------|---------| | Site navigation | Header/footer so users know they're still on your site | | Search | Help users find what they need | | Popular pages | Links to homepage, features, pricing, blog | | Similar URLs | Suggest corrections for common typos | | Avoid auto-redirect | Unless confident of user intent |
404 pages can drive conversions by:
testing
When the user wants to create, audit, or optimize sitemap.xml. Also use when the user mentions "sitemap," "sitemap.xml," "sitemap index," "lastmod," "changefreq," "priority," "URL discovery," "URL discovery for search engines," "single source of truth," "URL config," "unify sitemap IndexNow," or "reduce duplicate maintenance." For IndexNow, use indexnow.
development
When the user wants to configure, audit, or optimize robots.txt. Also use when the user mentions "robots.txt," "crawler rules," "block crawlers," "AI crawlers," "GPTBot," "allow/disallow," "disallow path," "crawl directives," "user-agent," "block Googlebot," "fix robots.txt," "robots.txt blocking," or "search engine crawling." For indexing, use indexing.
testing
When the user wants to create SEO pages at scale using templates and data—including AI-assisted, grounded copy for per-URL differentiation (vs rigid mail-merge templates). Also use when the user mentions "programmatic SEO," "programmatic SEO pages," "template pages," "scale content," "location pages," "city pages," "comparison pages at scale," "X vs Y pages," "integration pages," "pages from data," "automated landing pages," or "programmatic landing pages." Uses a playbook matrix aligned to skills under skills/pages. For user-facing template galleries or marketplaces (browse → use), use template-page-generator.
data-ai
When the user wants to add or optimize Twitter Card metadata for X (Twitter) link previews. Also use when the user mentions "Twitter Card," "twitter:card," "twitter:image," "twitter:title," "X preview," or "tweet preview." For Facebook/LinkedIn previews, use open-graph.