jmagly/pr-launch
agentic/code/frameworks/media-marketing-kit/skills/pr-launch/SKILL.md
Project directory path (default current directory)
$ install --global
skillsauthnpx skillsauth add jmagly/aiwg pr-launchInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
Security Scan Results
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Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
3
Scanners Passed
9
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Clean
TrivyContainer and dependency vulnerability scanner
95%
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SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Skipped
Snyk (dep)Open source security scanning
50%
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Socket.devSupply chain security analysis
50%
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VirusTotalMulti-engine malware detection
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CrowdStrikeAdvanced threat intelligence
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OWASP Dep-Check
50%
Last scanned: May 4, 2026, 7:19 AM163.1s1 file scanned
SKILL.md
- namespace:
- aiwg
- name:
- pr-launch
- platforms:
- [all]
- description:
- Project directory path (default current directory)
- argumentHint:
- <announcement-name> [--launch-type value] [--project-directory value] [--guidance "text"] [--interactive]
PR Launch Command
Coordinate comprehensive public relations launch with media outreach and communications.
What This Command Does
-
Develops PR Strategy
- News angle and positioning
- Target media and outlets
- Timing and embargo strategy
-
Creates PR Materials
- Press release
- Media kit components
- Key messages and Q&A
-
Plans Media Outreach
- Media list development
- Pitch strategy
- Follow-up plan
Orchestration Flow
PR Launch Request
↓
[PR Specialist] → PR Strategy & Press Release
↓
[Media Relations] → Media Targeting & Outreach Plan
↓
[Corporate Communications] → Executive Messaging
↓
[Content Writer] → Supporting Content
↓
[Legal Reviewer] → Compliance Review
↓
[Crisis Communications] → Issues Preparation
↓
PR Launch Package Complete
Agents Involved
| Agent | Role | Output | |-------|------|--------| | PR Specialist | Lead PR strategy | Press release, strategy | | Media Relations | Media outreach | Media list, pitch | | Corporate Communications | Executive voice | Quotes, messaging | | Content Writer | Support content | Blog, social copy | | Legal Reviewer | Compliance | Legal approval | | Crisis Communications | Preparation | Q&A, issues brief |
Output Artifacts
Saved to .aiwg/marketing/pr/{announcement-name}/:
pr-strategy.md- Overall PR strategypress-release.md- Press release draftmedia-list.md- Target media outletspitch-template.md- Media pitchkey-messages.md- Approved messagingqa-document.md- Q&A preparationmedia-kit.md- Media kit contentstimeline.md- Launch timeline
Parameter Handling
--guidance Parameter
Purpose: Provide upfront direction to tailor priorities and approach
Examples:
--guidance "Embargo until announcement date"
--guidance "Target tier-1 tech publications"
--guidance "Executive availability limited, prepare talking points"
How Applied:
- Parse guidance for keywords: priority, timeline, audience, focus, constraints
- Adjust agent emphasis and output depth based on stated priorities
- Modify deliverable order based on timeline constraints
- Influence scope and detail level based on context
--interactive Parameter
Purpose: Guide through discovery questions for comprehensive input
Questions Asked (if --interactive):
- What is being announced?
- What is the target announcement date?
- Which media outlets are priorities?
- Is there an embargo period?
- Who are the spokespeople?
- What supporting assets are needed?
Usage Examples
# Product launch PR
/pr-launch "New Product X" --launch-type product
# Partnership announcement
/pr-launch "Strategic Partnership" --launch-type partnership
# Company news
/pr-launch "Q3 Earnings" --launch-type news
# With strategic guidance
/pr-launch "Example" --guidance "Your specific context here"
# Interactive mode
/pr-launch "Example" --interactive
Success Criteria
- [ ] PR strategy approved
- [ ] Press release drafted and reviewed
- [ ] Media list compiled
- [ ] Pitch strategy defined
- [ ] Key messages approved
- [ ] Q&A prepared
- [ ] Legal review complete
- [ ] Timeline established
References
- @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
- @$AIWG_ROOT/agentic/code/addons/voice-framework/README.md — Voice framework for press release and executive messaging
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/human-authorization.md — Authorization gates for press release approval
- @$AIWG_ROOT/docs/cli-reference.md — CLI reference
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