jmagly/marketing-retrospective
plugins/marketing/skills/marketing-retrospective/SKILL.md
Project directory path (default current directory)
$ install --global
skillsauthnpx skillsauth add jmagly/aiwg marketing-retrospectiveInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- namespace:
- aiwg
- name:
- marketing-retrospective
- platforms:
- [all]
- description:
- Project directory path (default current directory)
- argumentHint:
- <initiative-name> [--retro-type value] [--project-directory value] [--guidance "text"] [--interactive]
Marketing Retrospective Command
Conduct retrospective analysis of marketing initiatives to capture learnings and drive improvement.
What This Command Does
-
Gathers Feedback
- Team input
- Performance data
- Stakeholder feedback
-
Analyzes Results
- What worked well
- What didn't work
- Root cause analysis
-
Documents Learnings
- Key insights
- Action items
- Best practices
Orchestration Flow
Retrospective Request
↓
[Project Manager] → Retrospective Facilitation
↓
[Marketing Analyst] → Performance Analysis
↓
[Campaign Orchestrator] → Campaign Review
↓
[Production Coordinator] → Process Review
↓
[Reporting Specialist] → Documentation
↓
Retrospective Complete
Agents Involved
| Agent | Role | Output | |-------|------|--------| | Project Manager | Facilitation | Retro structure | | Marketing Analyst | Analysis | Performance data | | Campaign Orchestrator | Campaign | Campaign insights | | Production Coordinator | Process | Process insights | | Reporting Specialist | Documentation | Final report |
Retrospective Types
| Type | Scope | Frequency | |------|-------|-----------| | Campaign | Single campaign | Post-campaign | | Quarterly | All Q activities | Quarterly | | Annual | Full year review | Annually | | Process | Specific workflow | As needed |
Retrospective Framework
Start-Stop-Continue
- Start: Things we should begin doing
- Stop: Things we should stop doing
- Continue: Things working well
5 Whys Analysis
For issues, drill down to root cause through successive "why" questions.
Output Artifacts
Saved to .aiwg/marketing/retrospectives/:
retro-{initiative-name}.md- Full retrospectivelearnings.md- Key insightsaction-items.md- Improvement actionsbest-practices.md- Documented successesprocess-improvements.md- Process changes
Parameter Handling
--guidance Parameter
Purpose: Provide upfront direction to tailor priorities and approach
Examples:
--guidance "Focus on process improvements"
--guidance "Cross-functional learnings"
--guidance "Budget efficiency analysis"
How Applied:
- Parse guidance for keywords: priority, timeline, audience, focus, constraints
- Adjust agent emphasis and output depth based on stated priorities
- Modify deliverable order based on timeline constraints
- Influence scope and detail level based on context
--interactive Parameter
Purpose: Guide through discovery questions for comprehensive input
Questions Asked (if --interactive):
- What campaign or period is being reviewed?
- What were the original objectives?
- Who should participate?
- What went well that should be repeated?
- What challenges were encountered?
- What process improvements are suggested?
Usage Examples
# Campaign retrospective
/marketing-retrospective "Spring Campaign 2024" --retro-type campaign
# Quarterly review
/marketing-retrospective "Q3 2024" --retro-type quarterly
# Process improvement
/marketing-retrospective "Creative Process" --retro-type process
# With strategic guidance
/marketing-retrospective "Example" --guidance "Your specific context here"
# Interactive mode
/marketing-retrospective "Example" --interactive
Success Criteria
- [ ] Team feedback collected
- [ ] Performance data reviewed
- [ ] Wins documented
- [ ] Issues identified
- [ ] Root causes analyzed
- [ ] Action items assigned
- [ ] Learnings captured
- [ ] Best practices documented
References
- @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/vague-discretion.md — Measurable retrospective completion criteria
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/subagent-scoping.md — Multi-agent retrospective facilitation
- @$AIWG_ROOT/docs/cli-reference.md — CLI reference
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