jmagly/email-campaign

Email Campaign Command

Create comprehensive email marketing campaign with strategy, content, and automation planning.

What This Command Does

1. Develops Email Strategy

   • Campaign objectives
   • Audience segmentation
   • Email sequence planning

2. Creates Email Content

   • Subject lines and preview text
   • Email body copy
   • CTA strategy

3. Plans Technical Setup

   • Automation workflow
   • Personalization strategy
   • Testing plan

Orchestration Flow

Email Campaign Request
        ↓
[Email Marketer] → Campaign Strategy & Sequence
        ↓
[Copywriter] → Email Copy & Subject Lines
        ↓
[Graphic Designer] → Email Design Direction
        ↓
[Legal Reviewer] → CAN-SPAM Compliance
        ↓
[Quality Controller] → Email QC Checklist
        ↓
[Accessibility Checker] → Email Accessibility
        ↓
Email Campaign Package Complete

Agents Involved

| Agent | Role | Output | |-------|------|--------| | Email Marketer | Strategy lead | Sequence, automation | | Copywriter | Content | Copy, subject lines | | Graphic Designer | Design | Visual direction | | Legal Reviewer | Compliance | Legal review | | Quality Controller | QC | Pre-send checklist | | Accessibility Checker | Accessibility | Email accessibility |

Campaign Types

| Type | Description | Typical Sequence | |------|-------------|------------------| | Nurture | Lead nurturing series | 5-7 emails over 2-4 weeks | | Promotional | Sales/offer campaign | 2-3 emails over 1 week | | Announcement | News/launch | 1-2 emails | | Automated | Trigger-based | Varies by trigger |

Output Artifacts

Saved to .aiwg/marketing/email/{campaign-name}/:

• email-strategy.md - Campaign strategy
• email-sequence.md - Email sequence plan
• emails/ - Individual email content
  • email-1.md
  • email-2.md
  • etc.
• subject-lines.md - Subject line options
• automation-flow.md - Automation workflow
• testing-plan.md - A/B testing strategy
• compliance-checklist.md - Legal compliance

Parameter Handling

--guidance Parameter

Purpose: Provide upfront direction to tailor priorities and approach

Examples:

--guidance "Nurture sequence for enterprise leads"
--guidance "High personalization, segment by industry"
--guidance "Mobile-first design, 60% mobile open rate"

How Applied:

• Parse guidance for keywords: priority, timeline, audience, focus, constraints
• Adjust agent emphasis and output depth based on stated priorities
• Modify deliverable order based on timeline constraints
• Influence scope and detail level based on context

--interactive Parameter

Purpose: Guide through discovery questions for comprehensive input

Questions Asked (if --interactive):

1. What is the primary goal of this email campaign?
2. Who is the target audience/segment?
3. How many emails in the sequence?
4. What is the timeline for sending?
5. What offers or CTAs will be included?
6. What automation triggers apply?

Usage Examples

# Nurture sequence
/email-campaign "New Subscriber Welcome" --campaign-type nurture

# Promotional campaign
/email-campaign "Black Friday Sale" --campaign-type promotional

# Product announcement
/email-campaign "Feature Launch" --campaign-type announcement

# With strategic guidance
/email-campaign "Example" --guidance "Your specific context here"

# Interactive mode
/email-campaign "Example" --interactive

Success Criteria

• [ ] Campaign strategy defined
• [ ] Email sequence planned
• [ ] All email copy drafted
• [ ] Subject lines created with A/B variants
• [ ] Automation workflow documented
• [ ] Legal compliance verified
• [ ] QC checklist completed
• [ ] Accessibility reviewed

References

• @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
• @$AIWG_ROOT/agentic/code/addons/voice-framework/README.md — Voice framework for email tone and messaging
• @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/subagent-scoping.md — Multi-agent email campaign orchestration
• @$AIWG_ROOT/docs/cli-reference.md — CLI reference