jmagly/crisis-response
agentic/code/frameworks/media-marketing-kit/skills/crisis-response/SKILL.md
Project directory path (default current directory)
$ install --global
skillsauthnpx skillsauth add jmagly/aiwg crisis-responseInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Last scanned: May 4, 2026, 7:16 AM101.5s1 file scanned
SKILL.md
- namespace:
- aiwg
- name:
- crisis-response
- platforms:
- [all]
- description:
- Project directory path (default current directory)
- argumentHint:
- <crisis-id> [--severity value] [--project-directory value] [--guidance "text"] [--interactive]
Crisis Response Command
Coordinate rapid response to brand, reputation, or communications crisis.
What This Command Does
-
Assesses Situation
- Crisis severity
- Stakeholder impact
- Response urgency
-
Develops Response
- Key messages
- Stakeholder communications
- Response timeline
-
Coordinates Execution
- Team mobilization
- Channel management
- Ongoing monitoring
Orchestration Flow
Crisis Response Request
↓
[Crisis Communications] → Situation Assessment
↓
[Corporate Communications] → Executive Messaging
↓
[PR Specialist] → Media Response
↓
[Social Media Specialist] → Social Response
↓
[Internal Communications] → Employee Communications
↓
[Legal Reviewer] → Legal Review
↓
Crisis Response Package Ready
Agents Involved
| Agent | Role | Output | |-------|------|--------| | Crisis Communications | Lead response | Crisis plan | | Corporate Communications | Executive voice | Leadership messages | | PR Specialist | Media | Press statements | | Social Media Specialist | Social | Social response | | Internal Communications | Internal | Employee comms | | Legal Reviewer | Legal | Statement review |
Severity Levels
| Level | Definition | Response Time | |-------|------------|---------------| | Low | Minor issue, limited impact | 24 hours | | Medium | Moderate concern, some visibility | 4-8 hours | | High | Significant risk, broad awareness | 1-2 hours | | Critical | Major crisis, immediate threat | Immediate |
Output Artifacts
Saved to .aiwg/marketing/crisis/{crisis-id}/:
situation-assessment.md- Crisis analysisresponse-plan.md- Action plankey-messages.md- Approved messagingstakeholder-comms/- Audience-specific messagesmedia-statement.mdsocial-response.mdemployee-message.mdcustomer-message.md
qa-document.md- Q&A preparationmonitoring-plan.md- Ongoing trackingpost-crisis-review.md- After-action analysis
Parameter Handling
--guidance Parameter
Purpose: Provide upfront direction to tailor priorities and approach
Examples:
--guidance "Social media crisis, immediate response needed"
--guidance "Product recall scenario, multi-channel"
--guidance "Executive statement required"
How Applied:
- Parse guidance for keywords: priority, timeline, audience, focus, constraints
- Adjust agent emphasis and output depth based on stated priorities
- Modify deliverable order based on timeline constraints
- Influence scope and detail level based on context
--interactive Parameter
Purpose: Guide through discovery questions for comprehensive input
Questions Asked (if --interactive):
- What is the nature of the crisis?
- When did it start?
- What channels are affected?
- Who needs to be involved in response?
- What is the current public sentiment?
- What responses have been issued so far?
Usage Examples
# Medium severity
/crisis-response "product-recall-jan24" --severity medium
# High severity
/crisis-response "data-breach" --severity high
# Critical
/crisis-response "executive-misconduct" --severity critical
# With strategic guidance
/crisis-response "Example" --guidance "Your specific context here"
# Interactive mode
/crisis-response "Example" --interactive
Success Criteria
- [ ] Situation fully assessed
- [ ] Severity level determined
- [ ] Key messages developed
- [ ] Stakeholder communications drafted
- [ ] Legal review complete
- [ ] Response team briefed
- [ ] Monitoring established
References
- @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/human-authorization.md — Authorization gates for crisis communications
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/vague-discretion.md — Measurable severity levels and response time criteria
- @$AIWG_ROOT/docs/cli-reference.md — CLI reference
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