jmagly/competitive-analysis
plugins/marketing/skills/competitive-analysis/SKILL.md
Project directory path (default current directory)
$ install --global
skillsauthnpx skillsauth add jmagly/aiwg competitive-analysisInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Last scanned: May 4, 2026, 7:17 AM189.9s1 file scanned
SKILL.md
- namespace:
- aiwg
- name:
- competitive-analysis
- platforms:
- [all]
- description:
- Project directory path (default current directory)
- argumentHint:
- [--analysis-focus value] [--competitors value] [--project-directory value] [--guidance "text"] [--interactive]
Competitive Analysis Command
Conduct comprehensive analysis of competitor marketing strategies, tactics, and positioning.
What This Command Does
-
Audits Competitors
- Digital presence
- Messaging and positioning
- Content strategy
- Campaign activity
-
Analyzes Landscape
- Share of voice
- Positioning gaps
- Best practices
-
Generates Insights
- Competitive advantages
- Opportunity areas
- Strategic recommendations
Orchestration Flow
Competitive Analysis Request
↓
[Market Researcher] → Market Landscape
↓
[Positioning Specialist] → Positioning Analysis
↓
[Content Strategist] → Content Comparison
↓
[Social Media Specialist] → Social Analysis
↓
[SEO Specialist] → SEO/Digital Audit
↓
[Marketing Analyst] → Benchmarks & Metrics
↓
Competitive Intelligence Report
Agents Involved
| Agent | Role | Output | |-------|------|--------| | Market Researcher | Lead research | Market landscape | | Positioning Specialist | Positioning | Messaging analysis | | Content Strategist | Content | Content comparison | | Social Media Specialist | Social | Social audit | | SEO Specialist | Digital | SEO analysis | | Marketing Analyst | Metrics | Benchmarks |
Output Artifacts
Saved to .aiwg/marketing/competitive/:
competitive-landscape.md- Market overviewcompetitor-profiles/- Individual competitor analysespositioning-map.md- Competitive positioningcontent-analysis.md- Content comparisondigital-audit.md- Digital presenceopportunity-gaps.md- Strategic opportunitiesrecommendations.md- Action items
Parameter Handling
--guidance Parameter
Purpose: Provide upfront direction to tailor priorities and approach
Examples:
--guidance "Focus on pricing and positioning gaps"
--guidance "New market entrant analysis"
--guidance "Feature comparison for sales enablement"
How Applied:
- Parse guidance for keywords: priority, timeline, audience, focus, constraints
- Adjust agent emphasis and output depth based on stated priorities
- Modify deliverable order based on timeline constraints
- Influence scope and detail level based on context
--interactive Parameter
Purpose: Guide through discovery questions for comprehensive input
Questions Asked (if --interactive):
- Which competitors should be analyzed?
- What aspects are most important (pricing, features, positioning)?
- What is the intended use of this analysis?
- What timeframe for data collection?
- Are there specific differentiators to highlight?
Usage Examples
# Overall competitive analysis
/competitive-analysis
# Focus on messaging
/competitive-analysis --analysis-focus messaging
# Specific competitors
/competitive-analysis --competitors "CompA,CompB,CompC"
# With strategic guidance
/competitive-analysis "Example" --guidance "Your specific context here"
# Interactive mode
/competitive-analysis "Example" --interactive
Success Criteria
- [ ] Key competitors identified
- [ ] Positioning mapped
- [ ] Messaging analyzed
- [ ] Content strategies compared
- [ ] Digital presence audited
- [ ] Gaps and opportunities identified
- [ ] Actionable recommendations provided
References
- @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/research-before-decision.md — Research-first approach for competitor analysis
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/subagent-scoping.md — Multi-agent competitive research orchestration
- @$AIWG_ROOT/docs/cli-reference.md — CLI reference
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