jmagly/campaign-analytics
agentic/code/frameworks/media-marketing-kit/skills/campaign-analytics/SKILL.md
Project directory path (default current directory)
$ install --global
skillsauthnpx skillsauth add jmagly/aiwg campaign-analyticsInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- namespace:
- aiwg
- name:
- campaign-analytics
- platforms:
- [all]
- description:
- Project directory path (default current directory)
- argumentHint:
- <campaign-name> [--analysis-type value] [--project-directory value] [--guidance "text"] [--interactive]
Campaign Analytics Command
Generate comprehensive campaign performance analysis with insights and optimization recommendations.
What This Command Does
-
Collects Performance Data
- Channel-level metrics
- Conversion funnel data
- Attribution analysis
-
Analyzes Performance
- KPI achievement
- Trend analysis
- Comparative benchmarks
-
Generates Recommendations
- Optimization opportunities
- Budget reallocation suggestions
- Strategic insights
Orchestration Flow
Campaign Analytics Request
↓
[Marketing Analyst] → Performance Analysis
↓
[Data Analyst] → Data Quality & Processing
↓
[Attribution Specialist] → Attribution Analysis
↓
[Reporting Specialist] → Report Generation
↓
[Campaign Strategist] → Strategic Recommendations
↓
Comprehensive Campaign Report
Agents Involved
| Agent | Role | Output | |-------|------|--------| | Marketing Analyst | Performance analysis | KPI tracking, insights | | Data Analyst | Data processing | Clean data, validation | | Attribution Specialist | Attribution | Channel contribution | | Reporting Specialist | Reporting | Visualizations, report | | Campaign Strategist | Strategy | Recommendations |
Analysis Types
| Type | Scope | Use Case | |------|-------|----------| | Daily | Quick metrics snapshot | During launch | | Weekly | Detailed channel review | Ongoing optimization | | Final | Complete campaign analysis | Post-campaign | | Deep-dive | Specific area analysis | Problem solving |
Output Artifacts
Saved to .aiwg/marketing/analytics/{campaign-name}/:
performance-summary.md- Executive summarychannel-analysis.md- Channel-by-channel breakdownattribution-report.md- Attribution analysisrecommendations.md- Optimization recommendationsfinal-report.md- Comprehensive final report
Parameter Handling
--guidance Parameter
Purpose: Provide upfront direction to tailor priorities and approach
Examples:
--guidance "Focus on attribution across paid channels"
--guidance "Need deep-dive on email performance"
--guidance "Benchmark against Q3 results"
How Applied:
- Parse guidance for keywords: priority, timeline, audience, focus, constraints
- Adjust agent emphasis and output depth based on stated priorities
- Modify deliverable order based on timeline constraints
- Influence scope and detail level based on context
--interactive Parameter
Purpose: Guide through discovery questions for comprehensive input
Questions Asked (if --interactive):
- What specific metrics are you most interested in?
- What time period should be analyzed?
- Are there specific channels to focus on?
- What benchmarks should we compare against?
- Who is the audience for this report?
Usage Examples
# Weekly analysis
/campaign-analytics "Spring Launch" --analysis-type weekly
# Final campaign report
/campaign-analytics "Q1 Awareness" --analysis-type final
# Deep-dive on specific issue
/campaign-analytics "Holiday Campaign" --analysis-type deep-dive
# With strategic guidance
/campaign-analytics "Example" --guidance "Your specific context here"
# Interactive mode
/campaign-analytics "Example" --interactive
Success Criteria
- [ ] All channel data collected
- [ ] KPIs tracked against targets
- [ ] Attribution analysis complete
- [ ] Insights documented
- [ ] Actionable recommendations provided
- [ ] Report delivered to stakeholders
References
- @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/vague-discretion.md — Measurable KPI thresholds and analytics criteria
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/subagent-scoping.md — Multi-agent analytics orchestration
- @$AIWG_ROOT/docs/cli-reference.md — CLI reference
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