jmagly/budget-review
agentic/code/frameworks/media-marketing-kit/skills/budget-review/SKILL.md
Project directory path (default current directory)
$ install --global
skillsauthnpx skillsauth add jmagly/aiwg budget-reviewInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Last scanned: May 4, 2026, 7:15 AM123.4s1 file scanned
SKILL.md
- namespace:
- aiwg
- name:
- budget-review
- platforms:
- [all]
- description:
- Project directory path (default current directory)
- argumentHint:
- <review-period> [--budget-area value] [--project-directory value] [--guidance "text"] [--interactive]
Budget Review Command
Analyze marketing budget performance with spend tracking, ROI analysis, and optimization recommendations.
What This Command Does
-
Tracks Spending
- Budget vs. actual
- Category breakdown
- Variance analysis
-
Analyzes ROI
- Channel efficiency
- Campaign ROI
- Cost per acquisition
-
Provides Recommendations
- Reallocation opportunities
- Efficiency improvements
- Forecasting
Orchestration Flow
Budget Review Request
↓
[Budget Planner] → Budget Analysis
↓
[Marketing Analyst] → Performance Correlation
↓
[Attribution Specialist] → Channel ROI
↓
[Campaign Orchestrator] → Campaign Efficiency
↓
[Reporting Specialist] → Budget Report
↓
Budget Review Complete
Agents Involved
| Agent | Role | Output | |-------|------|--------| | Budget Planner | Lead analysis | Budget tracking | | Marketing Analyst | Performance | ROI analysis | | Attribution Specialist | Attribution | Channel efficiency | | Campaign Orchestrator | Campaigns | Campaign costs | | Reporting Specialist | Reporting | Final report |
Output Artifacts
Saved to .aiwg/marketing/budget/:
budget-review-{period}.md- Budget analysisroi-analysis.md- ROI breakdownvariance-report.md- Budget vs. actualrecommendations.md- Optimization suggestionsforecast.md- Forward projections
Parameter Handling
--guidance Parameter
Purpose: Provide upfront direction to tailor priorities and approach
Examples:
--guidance "Q4 optimization, reallocate underperforming channels"
--guidance "New budget request justification"
--guidance "Year-end close, maximize ROI"
How Applied:
- Parse guidance for keywords: priority, timeline, audience, focus, constraints
- Adjust agent emphasis and output depth based on stated priorities
- Modify deliverable order based on timeline constraints
- Influence scope and detail level based on context
--interactive Parameter
Purpose: Guide through discovery questions for comprehensive input
Questions Asked (if --interactive):
- What is the review period?
- What triggered this review?
- Are there specific channels to analyze?
- What is the decision context (optimization, new request)?
- Who needs this analysis?
Usage Examples
# Quarterly review
/budget-review "Q3 2024"
# YTD paid media
/budget-review "YTD" --budget-area paid-media
# Monthly all areas
/budget-review "October 2024" --budget-area all
# With strategic guidance
/budget-review "Example" --guidance "Your specific context here"
# Interactive mode
/budget-review "Example" --interactive
Success Criteria
- [ ] Spending tracked against budget
- [ ] Variances explained
- [ ] ROI calculated by channel/campaign
- [ ] Optimization opportunities identified
- [ ] Reallocation recommendations provided
- [ ] Forecast updated
References
- @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/vague-discretion.md — Measurable ROI thresholds and review criteria
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/subagent-scoping.md — Multi-agent budget analysis orchestration
- @$AIWG_ROOT/docs/cli-reference.md — CLI reference
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