jmagly/brand-audit
agentic/code/frameworks/media-marketing-kit/skills/brand-audit/SKILL.md
Project directory path (default current directory)
$ install --global
skillsauthnpx skillsauth add jmagly/aiwg brand-auditInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- namespace:
- aiwg
- name:
- brand-audit
- platforms:
- [all]
- description:
- Project directory path (default current directory)
- argumentHint:
- [--audit-scope value] [--project-directory value] [--guidance "text"] [--interactive]
Brand Audit Command
Conduct comprehensive brand health audit across all marketing touchpoints and materials.
What This Command Does
-
Audits Brand Identity
- Visual identity consistency
- Verbal identity alignment
- Brand guideline compliance
-
Reviews Touchpoints
- Digital presence
- Marketing materials
- Customer communications
-
Provides Recommendations
- Compliance gaps
- Brand evolution opportunities
- Action priorities
Orchestration Flow
Brand Audit Request
↓
[Brand Guardian] → Visual Identity Audit
↓
[Brand Guardian] → Verbal Identity Audit
↓
[Positioning Specialist] → Positioning Review
↓
[Quality Controller] → Touchpoint Review
↓
[Marketing Analyst] → Brand Metrics
↓
[Reporting Specialist] → Audit Report
↓
Brand Audit Complete
Agents Involved
| Agent | Role | Output | |-------|------|--------| | Brand Guardian | Lead audit | Compliance review | | Positioning Specialist | Positioning | Positioning analysis | | Quality Controller | Quality | Touchpoint review | | Marketing Analyst | Metrics | Brand health data | | Reporting Specialist | Reporting | Audit report |
Audit Areas
| Area | Key Checks | |------|------------| | Visual | Logo, colors, typography, imagery | | Verbal | Voice, tone, messaging, taglines | | Digital | Website, social, email, ads | | Print | Collateral, signage, packaging | | Experience | Customer touchpoints |
Output Artifacts
Saved to .aiwg/marketing/brand/audit/:
brand-audit-report.md- Comprehensive auditvisual-audit.md- Visual identity reviewverbal-audit.md- Verbal identity reviewtouchpoint-matrix.md- All touchpointscompliance-scorecard.md- Compliance scoresgap-analysis.md- Identified gapsrecommendations.md- Action planbrand-health-metrics.md- Brand health data
Parameter Handling
--guidance Parameter
Purpose: Provide upfront direction to tailor priorities and approach
Examples:
--guidance "Comprehensive audit before rebrand"
--guidance "Focus on digital touchpoints"
--guidance "Competitive comparison with top 3 competitors"
How Applied:
- Parse guidance for keywords: priority, timeline, audience, focus, constraints
- Adjust agent emphasis and output depth based on stated priorities
- Modify deliverable order based on timeline constraints
- Influence scope and detail level based on context
--interactive Parameter
Purpose: Guide through discovery questions for comprehensive input
Questions Asked (if --interactive):
- What is the scope of the audit?
- Are there specific touchpoints to prioritize?
- What triggered this audit?
- What comparisons should be included?
- What is the timeline for completion?
Usage Examples
# Full brand audit
/brand-audit --audit-scope full
# Visual identity only
/brand-audit --audit-scope visual
# Specific touchpoints
/brand-audit --audit-scope touchpoints
# With strategic guidance
/brand-audit "Example" --guidance "Your specific context here"
# Interactive mode
/brand-audit "Example" --interactive
Success Criteria
- [ ] All brand elements audited
- [ ] Touchpoints reviewed
- [ ] Compliance scored
- [ ] Gaps identified
- [ ] Recommendations prioritized
- [ ] Action plan created
References
- @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
- @$AIWG_ROOT/agentic/code/addons/voice-framework/README.md — Voice framework for verbal identity evaluation
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/subagent-scoping.md — Multi-agent audit orchestration
- @$AIWG_ROOT/docs/cli-reference.md — CLI reference
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