skills/seo/technical/seo-strategy/SKILL.md
When the user wants to plan SEO strategy, prioritize SEO work, or understand the SEO workflow. Also use when the user mentions "SEO strategy," "SEO plan," "SEO roadmap," "SEO priority," "SEO audit," "SEO workflow," "where to start SEO," "SEO approach," "organic growth strategy," or "search strategy."
npx skillsauth add irismaker/ai-agent-skills-hub seo-strategyInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Guides SEO strategy: workflow order, prioritization, Product-Led SEO, and when to use which skills. Use this skill when planning SEO from scratch, auditing an existing site, or deciding what to do next.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Fix foundation before optimizing pages. Execute in this order:
| Phase | Focus | Skills | |-------|-------|--------| | 1. Technical | Crawlability, indexing, sitemap | robots-txt, xml-sitemap, canonical-tag, indexing, indexnow, site-crawlability | | 2. On-Page | Metadata, structure, schema | title-tag, meta-description, page-metadata, schema-markup, internal-links, url-structure, heading-structure | | 3. Content | Keywords, clusters, optimization | keyword-research, content-strategy, content-optimization | | 4. Off-Page | Backlinks, authority | link-building, backlink-analysis |
Technical issues block indexing and crawl; on-page issues limit how well content ranks; content and off-page build authority over time.
SEO leverages content you already have—brand, features, scenarios, input, output, prompt, processes, knowledge—published in a structured way. Even without SEO, you'd showcase product features; SEO makes that content benefit you in traffic.
Principle: Do SEO around product/users, not around industry/search engines.
| Type | Suited because | |------|----------------| | Tool | Users have clear use cases and needs | | Content | Users have clear information needs | | E-commerce | Users have clear purchase needs | | Service | Users have clear service needs |
Agent/Copilot products: Pure native Agent hard to grow via SEO; users rarely search "agent." Release related features first (e.g., CRM, sales bot for sales agent) to build traffic, then funnel to Agent product. See keyword-research for product positioning test.
| Scenario | Order | Focus | |----------|-------|-------| | New site | website-structure → Technical → On-Page → Content | Plan pages first; build foundation; add content | | Existing site | Technical audit → On-Page audit → Content gap → Off-Page | Fix crawl/index first; then metadata, schema; then content gaps; then links | | Low traffic | keyword-research → content-strategy → content-optimization | Often content or intent mismatch | | Not indexing | indexing, robots-txt, site-crawlability | Technical blockers |
| Priority | Meaning | Examples | |----------|---------|----------| | P0 | Blocker—fix first | Crawlability, indexing, robots blocking | | P1 | Core—do soon | Title, meta, schema, sitemap, internal links | | P2 | Important—not urgent | Open Graph, Twitter Cards, IndexNow | | P3 | Nice to have | Rich results, sitelinks optimization |
| Strategy | When | Skill | |----------|------|-------| | Programmatic SEO | Scale pages with template + data | programmatic-seo | | Parasite SEO | Leverage high-authority platforms | parasite-seo | | GEO | AI search visibility, citations | generative-engine-optimization | | Localization | Multi-language, international | localization-strategy |
tools
When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use when the user mentions 'video production,' 'AI video,' 'Remotion,' 'Hyperframes,' 'HeyGen,' 'Synthesia,' 'Veo,' 'Runway,' 'Kling,' 'Pika,' 'video generation,' 'AI avatar,' 'talking head video,' 'programmatic video,' 'video template,' 'explainer video,' 'product demo video,' 'video pipeline,' or 'make me a video.' Use this for video creation, generation, and production workflows. For video content strategy and what to post, see social-content. For paid video ad creative, see ad-creative.
tools
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tool-strategy. For writing the actual content, see copywriting. For the email sequence after capture, see email-sequence.
development
When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' 'generate an image,' 'create a graphic,' 'product mockup,' 'hero image,' 'social media graphic,' 'banner image,' 'cover photo,' 'profile banner,' 'listing screenshot,' 'Flux,' 'Midjourney,' 'DALL-E,' 'GPT Image,' 'Ideogram,' 'Gemini image,' 'Canva,' 'Figma,' 'image optimization,' 'compress images,' 'WebP,' or 'OG image.' Use this for general-purpose marketing image creation and optimization. For paid ad image creative and platform-specific ad specs, see ad-creative. For video production, see video.
testing
Remove signs of AI-generated writing from text. Use when editing or reviewing text to make it sound more natural and human-written. Based on Wikipedia's comprehensive "Signs of AI writing" guide. Detects and fixes patterns including: inflated symbolism, promotional language, superficial -ing analyses, vague attributions, em dash overuse, rule of three, AI vocabulary words, negative parallelisms, and excessive conjunctive phrases. Credits: Original skill by @blader - https://github.com/blader/humanizer