irismaker/discount-marketing-strategy
skills/seo/strategy/discount-marketing/SKILL.md
When the user wants to plan, implement, or optimize discount and promotional pricing strategy. Also use when the user mentions "discount strategy," "promo code," "coupon," "redeem code," "lifetime deal," "LTD," "AppSumo," "Black Friday," "Cyber Monday," "BFCM," "seasonal sale," or "promotional pricing."
$ install --global
skillsauthnpx skillsauth add irismaker/ai-agent-skills-hub discount-marketing-strategyInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
Security Scan Results
3 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
3
Scanners Passed
9
Scanners in report
Clean
TrivyContainer and dependency vulnerability scanner
95%
Clean
SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Skipped
Snyk (dep)Open source security scanning
50%
Skipped
Socket.devSupply chain security analysis
50%
Skipped
VirusTotalMulti-engine malware detection
50%
Skipped
CrowdStrikeAdvanced threat intelligence
50%
Skipped
OSV-ScannerOpen Source Vulnerability database check
50%
Skipped
OWASP Dep-Check
50%
Last scanned: Apr 24, 2026, 5:28 AM24.7s1 file scanned
SKILL.md
- name:
- discount-marketing-strategy
- description:
- When the user wants to plan, implement, or optimize discount and promotional pricing strategy. Also use when the user mentions "discount strategy," "promo code," "coupon," "redeem code," "lifetime deal," "LTD," "AppSumo," "Black Friday," "Cyber Monday," "BFCM," "seasonal sale," or "promotional pricing.
- version:
- 1.0.0
Strategies: Discount Marketing
Guides discount and promotional pricing strategy for SaaS, e-commerce, and tools. Covers discount structures, lifetime deals (LTD), redeem codes, Black Friday / Cyber Monday, and campaign design. Aligns with pricing-strategy (base price structure); discounts apply on top of base pricing.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, pricing, and goals.
Identify:
- Product type: SaaS, e-commerce, tool
- Goal: Acquisition, retention, cash flow, annual plan promotion
- Discount type: One-time, recurring, LTD, campaign
- Constraints: LTV:CAC, margin, support capacity
Discount Structures (SaaS)
| Type | Typical Range | Use | |------|---------------|-----| | Annual commitment | 15–25% | Improve cash flow, reduce churn; Slack, Zoom, HubSpot | | Volume-based | 10–40% | Enterprise; scale by seat/volume; Atlassian, Salesforce | | First-time / new customer | 15–30% | Overcome hesitation; 3–12 months; below 15% rarely moves behavior; above 30% attracts price-sensitive, higher churn | | Lifetime deal (LTD) | One-time; heavily discounted | Cold start, AppSumo; fast cash upfront; see LTD section below |
Financial guardrails: Ensure LTV:CAC supports discount; set qualification criteria (timeline, use case, contract length).
Lifetime Deal (LTD) / AppSumo
LTD = one-time payment for lifelong access instead of recurring subscription. Common for cold start and deal platforms.
Benefits
| Benefit | Notes | |---------|-------| | Immediate cash flow | Upfront lump sum; reinvest in product | | Cost-effective acquisition | Community-driven; word-of-mouth; lower CAC | | User feedback | LTD buyers are engaged; direct feedback for roadmap | | Audience access | AppSumo: 500K+ users, 2K+ affiliates |
Challenges
| Risk | Mitigation | |-----|------------| | Revenue cannibalization | Tiered LTD; upsell to premium; limit scope | | Resource strain | Support, infra, dev capacity; plan for surge | | Commission | AppSumo takes cut; factor into pricing | | Pricing perception | May undervalue vs subscription; position clearly |
When to Use
- Cold start: Zero traction; need fast revenue; see cold-start-strategy
- Validation: Test product-market fit; price-sensitive early adopters
- Platform: AppSumo, similar deal platforms; top 1% acceptance
Cold start: LTD is one channel in cold-start-strategy. Use cold-start-strategy for full launch planning; use discount-marketing-strategy for LTD structure, pricing, and trade-offs.
Redeem Code / Coupon
Types
| Type | Use | |------|-----| | Percentage | % off; feels more valuable for higher-priced items | | Fixed amount | $ off; better for lower cart values | | Product-specific | Clear inventory; promote collections | | BOGO / buy X get Y | Increase cart size | | Free shipping | With or without minimum order |
Goals
- Convert hesitant shoppers; reduce cart abandonment (~70% abandonment)
- Track by channel; unique codes per campaign
- Segment customers; targeted discounts
- Retention; loyalty programs
Implementation
- Conditions: Valid codes; minimum order; product eligibility
- Validation: Automated at checkout
- Tracking: Redemption data; attribution
- Placement: Top banner (30–50% redemption lift when used well); popup; email; see top-banner-generator, popup-generator
Black Friday / Cyber Monday (BFCM)
Timing
- Launch: Early November (e.g. Nov 7); lower promo volume post-election
- Peak: Monday before Thanksgiving; 40%+ of email campaigns contain discounts by then
- Planning: Start October
Strategy
| Approach | Notes | |----------|-------| | Strategic pricing | 10–25% often outperforms deep cuts; quality and loyalty over rock-bottom | | Price anchoring | Multiple options: e.g. $1 first month OR 50% off annual | | Psychological triggers | Countdown; "cancel anytime"; % discount prominent | | Multi-channel | Email, website, paid; personalized; peak send 9–10am ET Black Friday | | Post-holiday | Retarget; segment; shift messaging |
Campaign Types
| Campaign | Use | Related | |----------|-----|---------| | BFCM | Seasonal; Nov | See BFCM section above | | LTD | Cold start; AppSumo | See LTD section | | Referral reward | Discount/credits for referrer and referee | referral-program | | Contest / giveaway | Prize = product, discount, cash | contest-page-generator | | Startups / education | Special pricing for segment | startups-page-generator | | Forum / community | Discount codes in niche forums | community-forum | | Affiliate | Coupon sites; affiliate-specific codes | affiliate-marketing |
Implementation Best Practices
- Clear objectives: Define goals (e.g. +20% trial signups, -5% churn)
- ICP alignment: Tailor to segment; startups vs enterprise differ
- Genuine scarcity: Time-bound; avoid perpetual "limited time"
- LTV:CAC: Ensure discount economics work
- Channel tracking: UTM; unique codes per channel
Output Format
- Discount type and structure
- Campaign (if applicable: BFCM, LTD, etc.)
- Redeem code approach (if applicable)
- Financial guardrails
- Related page/component skills (pricing-page, top-banner, contest-page)
Related Skills
- pricing-strategy: Base price structure; pricing-strategy defines when discounts fit; discount-marketing-strategy defines how to execute
- pricing-page-generator: Pricing page display; anchoring, annual discount presentation
- cold-start-strategy: LTD as cold-start channel; full launch planning
- referral-program: Referral rewards (discounts, credits); 10–30% of price
- contest-page-generator: Giveaway/contest; prize = discount
- startups-page-generator: Startups/education discount programs
- top-banner-generator: Promo banner; discount code display; 30–50% redemption lift
- community-forum: Forum promotion; discount codes in industry forums
- affiliate-marketing: Coupon sites; affiliate-specific codes
- landing-page-generator: Promo landing pages
- directory-submission: Promo code field for Product Hunt, deal platforms
Related Skills
irismaker/video
tools
VerifiedTrustedCommunity
When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use when the user mentions 'video production,' 'AI video,' 'Remotion,' 'Hyperframes,' 'HeyGen,' 'Synthesia,' 'Veo,' 'Runway,' 'Kling,' 'Pika,' 'video generation,' 'AI avatar,' 'talking head video,' 'programmatic video,' 'video template,' 'explainer video,' 'product demo video,' 'video pipeline,' or 'make me a video.' Use this for video creation, generation, and production workflows. For video content strategy and what to post, see social-content. For paid video ad creative, see ad-creative.
1SKILL.mdUpdated May 1, 2026
irismaker/lead-magnets
tools
VerifiedTrustedCommunity
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tool-strategy. For writing the actual content, see copywriting. For the email sequence after capture, see email-sequence.
1SKILL.mdUpdated May 1, 2026
irismaker/image
development
VerifiedTrustedCommunity
When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' 'generate an image,' 'create a graphic,' 'product mockup,' 'hero image,' 'social media graphic,' 'banner image,' 'cover photo,' 'profile banner,' 'listing screenshot,' 'Flux,' 'Midjourney,' 'DALL-E,' 'GPT Image,' 'Ideogram,' 'Gemini image,' 'Canva,' 'Figma,' 'image optimization,' 'compress images,' 'WebP,' or 'OG image.' Use this for general-purpose marketing image creation and optimization. For paid ad image creative and platform-specific ad specs, see ad-creative. For video production, see video.
1SKILL.mdUpdated May 1, 2026
irismaker/humanizer
testing
VerifiedTrustedCommunity
Remove signs of AI-generated writing from text. Use when editing or reviewing text to make it sound more natural and human-written. Based on Wikipedia's comprehensive "Signs of AI writing" guide. Detects and fixes patterns including: inflated symbolism, promotional language, superficial -ing analyses, vague attributions, em dash overuse, rule of three, AI vocabulary words, negative parallelisms, and excessive conjunctive phrases. Credits: Original skill by @blader - https://github.com/blader/humanizer
1SKILL.mdUpdated May 1, 2026