skills/cro/growth/community-forum/SKILL.md
When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia," "Quora," "Reddit community," "community building," "forum marketing," or "community invite."
npx skillsauth add irismaker/ai-agent-skills-hub community-forumInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Guides forum promotion, community invitation, and vertical community marketing. Community-led growth (CLG) costs ~90% less than paid acquisition with ~3.2x higher customer LTV. Indie Hackers delivers ~23% conversion vs Product Hunt ~3%; HN and Reddit require sustained engagement. For cold start planning (first users, launch channels), see cold-start-strategy.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and brand voice.
Identify:
| Platform | Audience | Use | |----------|----------|-----| | Indie Hacker | Indie makers, founders | Sustained engagement; authentic journey posts; ~23% conversion vs PH 3% | | Hacker News | Tech, startups | Show HN launch; ~1,300 posts/day; front page = luck + timing | | Hackernoon | Dev, tech readers | Content distribution | | Industry forums | Niche verticals | Discount codes, leads; search "[industry] forum"; see discount-marketing-strategy for code strategy | | Reddit | Subreddit-specific | See reddit-posts; 90/10 rule; 29+ posts for traction |
| Practice | Guideline | |----------|-----------| | Title | "Show HN: [Product] - [specific problem solved]"; honest, no clickbait | | Timing | Tue-Thu; peak US hours; avoid weekends, Mon, Fri | | First comment | Invitation to engage; product status (beta/MVP); differentiated solution; try-it link | | Assets | Live demo, GIFs, screenshots, 30-60s demo video | | Expectation | Traffic spike, not sustained growth; partly luck-dependent |
| Channel | Method | |---------|--------| | Welcome email | Post-signup automation; 4x open, 5x CTR vs regular campaigns | | Homepage CTA | Button, popup, banner; above-the-fold upgrade CTA | | In-site placement | High-visibility areas; user-focused sections (e.g. dashboard, settings) | | Banner | Homepage, carousel below hero | | Registration emails | Success/confirmation email with community link | | EDM campaign | Newsletter + banner, interview-for-membership | | Discord | Post event/community info; founder engagement 2-3h/day | | Vertical forums | Search "[industry] forum"; post event/activity promotion | | Post-login form | In-app signup form shown after login; high-intent placement |
Welcome email best practices: One clear CTA per email; front-load value in subject; personalize (signup source, interests); link to best content, events; ask questions (~75% reply rate). Automated 2-4 email sequence.
| Principle | Guideline | |-----------|-----------| | Target | Find channels where target audience gathers | | Niche over broad | Industry-specific subgroups; avoid mass posting | | Caution | Mass posting risks removal; match community tone | | Examples | Reddit subreddits, Discord servers, Quora, X, Hacker News, Stack Overflow, niche B2B communities |
Community-led growth: Engage before promoting; build trust; contribute value first.
| Channel | Use | |---------|-----| | Hashtags | Social tag optimization | | Facebook groups | Indirect referral | | Giveaways | Attention and conversion |
| Platform | Use | |----------|-----| | Wikipedia | Global; neutral, cited content; brand credibility | | Quora | Q&A; brand discussion, thought leadership, long-term SEO | | Stack Overflow | Tech/dev; expertise signals, backlinks | | Regional | Baidu Baike, Sogou (China); see localization-strategy |
Wikipedia: Neutral language, credible references, no promotional content. Regional encyclopedias (e.g. Baidu Baike in China) require verified credentials; prioritize local search share. Free and sustainable; supports long-term conversion while search habits persist.
tools
When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use when the user mentions 'video production,' 'AI video,' 'Remotion,' 'Hyperframes,' 'HeyGen,' 'Synthesia,' 'Veo,' 'Runway,' 'Kling,' 'Pika,' 'video generation,' 'AI avatar,' 'talking head video,' 'programmatic video,' 'video template,' 'explainer video,' 'product demo video,' 'video pipeline,' or 'make me a video.' Use this for video creation, generation, and production workflows. For video content strategy and what to post, see social-content. For paid video ad creative, see ad-creative.
tools
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tool-strategy. For writing the actual content, see copywriting. For the email sequence after capture, see email-sequence.
development
When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' 'generate an image,' 'create a graphic,' 'product mockup,' 'hero image,' 'social media graphic,' 'banner image,' 'cover photo,' 'profile banner,' 'listing screenshot,' 'Flux,' 'Midjourney,' 'DALL-E,' 'GPT Image,' 'Ideogram,' 'Gemini image,' 'Canva,' 'Figma,' 'image optimization,' 'compress images,' 'WebP,' or 'OG image.' Use this for general-purpose marketing image creation and optimization. For paid ad image creative and platform-specific ad specs, see ad-creative. For video production, see video.
testing
Remove signs of AI-generated writing from text. Use when editing or reviewing text to make it sound more natural and human-written. Based on Wikipedia's comprehensive "Signs of AI writing" guide. Detects and fixes patterns including: inflated symbolism, promotional language, superficial -ing analyses, vague attributions, em dash overuse, rule of three, AI vocabulary words, negative parallelisms, and excessive conjunctive phrases. Credits: Original skill by @blader - https://github.com/blader/humanizer