irismaker/cold-start-strategy

Strategies: Cold Start

Guides cold start strategy for AI/SaaS products: getting first users and traction when you have zero. The cold start problem is overcoming the chicken-and-egg barrier; most startups fail due to poor distribution, not product quality.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and positioning.

Identify:

1. Product type: AI tool, SaaS, app, B2B, B2C
2. Target audience: Where they spend time
3. Budget: Zero, minimal ($500–1K), or moderate
4. Timeline: Pre-launch, launch week, post-launch

Cold Start Channels

| Channel | Audience | Use | Notes | |---------|----------|-----|-------| | Product Hunt | Indie makers, early adopters | Launch-day buzz; community upvotes | ~3% conversion; traffic spike; see directory-submission | | AppSumo / LTD | Deal seekers, early adopters | Lifetime deal for fast revenue, validation | Quick cash; price-sensitive users; see discount-marketing-strategy for LTD structure, trade-offs | | Reddit | Subreddit-specific | r/AlphaAndBetaUsers, r/roastmystartup, r/devops, r/SaaS | 80/20 rule; 5+ months for traction; lead with story | | Indie Hackers | Indie makers, founders | Sustained engagement; authentic journey | ~23% conversion; 4–6 months; not one-time launch | | Hacker News | Tech, startups | Show HN launch | Luck + timing; front page = traffic spike | | Directory submission | AI tools, product launch | Taaft, G2, niche directories | Validate PMF; seed users; see directory-submission | | Founder-led outbound | B2B, high ACV | Cold email, LinkedIn; 10–15 personalized outreaches/day | Pre-$5K MRR; only reliable path when ACV >$500/mo | | Community engagement | Target users | Forums, LinkedIn groups, Discord | 45–90 days; contribute value first |

Multi-Channel Launch (6–7 Week)

Coordinated launch across channels yields 5–6× more users than single-channel:

| Week | Focus | |------|-------| | 1–2 | Audience building (LinkedIn 3×/week) | | 3–4 | Beta; community engagement | | 5 | Pre-launch countdown | | 6 | Product Hunt + Reddit/Indie Hackers | | 7 | Post-launch follow-up |

Build in public before launch—share progress, validate ideas, create invested audience.

Pre-Launch

• Validate demand: 10–15 target user conversations; 20–30 before launch
• Waitlist: 8–12 weeks before launch; target 200–1,000 signups
• Landing page: Ready; screenshots, description, media kit
• Avoid: Perfectionism; paid ads before PMF validation—see paid-ads-strategy

What Doesn't Work Early

• Hiring SDRs before founder has closed 10 customers
• Paid ads before product-market fit—see paid-ads-strategy
• Sporadic execution; "spray and pray" targeting
• Mass submission to low-quality directories

Output Format

• Channel selection (2–3 channels; execute well)
• Timeline (pre-launch, launch, post-launch)
• Readiness checklist
• Platform-specific actions (Product Hunt, Reddit, etc.)

Related Skills

• paid-ads-strategy: When NOT to use paid ads (pre-PMF); when to add paid after cold start
• discount-marketing-strategy: LTD structure, pricing, trade-offs; cold start uses LTD as channel
• directory-submission: Product Hunt, Taaft, G2—directory listings as cold-start channel
• community-forum: Indie Hackers, HN, Reddit—forum/community as cold-start channel
• reddit-posts: Reddit post copy for cold-start posts
• integrated-marketing: Channel mix; cold start is early-stage channel strategy
• media-kit-page-generator: Assets required for Product Hunt and directory submissions