inference-sh-6/linkedin-content

Install the belt CLI skill: npx skills add belt-sh/cli

LinkedIn Content

Write high-engagement LinkedIn posts via inference.sh CLI.

Quick Start

Requires inference.sh CLI (belt). Install instructions

belt login

# Research trending LinkedIn content patterns
belt app run tavily/search-assistant --input '{
  "query": "LinkedIn viral post examples 2024 high engagement patterns"
}'

# Post to X (cross-posting reference)
belt app run x/post-create --input '{
  "text": "Your cross-posted version here"
}'

Post Anatomy

┌─────────────────────────────────────┐
│ HOOK (first 1-2 lines)             │ ← Visible before "...see more"
│                                     │
│ ...see more ─────────────────────── │ ← The click gate
│                                     │
│ BODY (story/value)                  │
│ - Formatted with line breaks        │
│ - Short paragraphs (1-2 sentences)  │
│ - Lists or numbered points          │
│                                     │
│ CTA (last 1-2 lines)              │ ← Ask for engagement
│                                     │
│ #hashtags (3-5)                     │
└─────────────────────────────────────┘

Character Limits

| Element | Limit | |---------|-------| | Post text | 3,000 characters | | Visible before "see more" | ~210 characters (~2 lines on mobile) | | Hashtags | 3-5 recommended | | Comment | 1,250 characters | | Article title | 100 characters | | Article body | 125,000 characters |

The first 210 characters are everything. If the hook fails, nobody clicks "see more."

Hook Formulas

What Works

| Formula | Example | |---------|---------| | Contrarian opinion | "Unpopular opinion: code reviews are a waste of time." | | Personal story opening | "I got fired on a Tuesday. Best thing that ever happened." | | Surprising stat | "92% of startups fail. But not for the reason you think." | | List promise | "I've hired 200+ engineers. Here are 5 red flags I look for." | | Bold statement | "Your resume doesn't matter. Here's what does." | | Before/after | "3 years ago I couldn't get a single interview. Yesterday I turned down a FAANG offer." | | Pattern interrupt | "Stop. Before you send that cold email, read this." |

What Fails

❌ "Excited to announce that we are pleased to share..." (corporate speak)
❌ "In today's rapidly evolving landscape..." (cliché, says nothing)
❌ "I'd like to take a moment to..." (slow, no hook)
❌ "Just published a new blog post!" (no value proposition)
❌ Starting with a hashtag or emoji

Formatting Rules

Line Breaks Are Your Best Friend

❌ Dense paragraph:
"I learned something important about leadership last week. My team was struggling with a deadline and instead of pushing harder, I decided to remove scope. The result was incredible — we shipped faster and the quality was better. Sometimes less really is more."

✅ Formatted for LinkedIn:
"I learned something about leadership last week.

My team was struggling with a deadline.

Instead of pushing harder, I removed scope.

The result?

We shipped faster.
And the quality was BETTER.

Sometimes less really is more."

Formatting Guidelines

| Rule | Why | |------|-----| | One sentence per line | Easier to scan on mobile | | Blank line between paragraphs | Visual breathing room | | Short paragraphs (1-2 sentences) | Mobile readability | | Use line breaks for dramatic effect | Creates pacing and suspense | | Bold key phrases sparingly | Draws eye to important points | | Numbered lists for tips | Scannable, shareable | | Avoid walls of text | Nobody reads them |

Post Types (Ranked by Engagement)

| Post Type | Engagement | Best For | |-----------|-----------|----------| | Personal story + lesson | Very High | Building connection, authenticity | | Contrarian take | High | Starting conversations, visibility | | Carousel (document post) | High | Educational content, tips | | List/tips (numbered) | High | Actionable value, saves | | Poll | Medium-High | Easy engagement, data gathering | | Photo + story | Medium | Humanizing, events | | Video (native) | Medium | Demonstrations, personality | | Link post | Low | Driving traffic (algorithm penalizes) | | Reshare | Very Low | Don't bother — write original |

Link Posts Strategy

LinkedIn penalizes posts with links (reduces reach). Workarounds:

1. Comment method: Post without link, add link as first comment, edit post to say "Link in comments"
2. No-link method: Summarize the content in the post itself, mention "DM for link"
3. If you must link: Put it at the very end, after strong standalone content

Content Pillars

Every LinkedIn creator should have 3-5 pillars they rotate through:

| Pillar | What It Covers | Example | |--------|---------------|---------| | Expertise | Industry knowledge, how-tos | "5 database patterns every engineer should know" | | Stories | Personal experiences, failures, wins | "The hardest feedback I ever received" | | Opinions | Takes on industry trends, contrarian views | "AI won't replace engineers. Bad managers will." | | Behind the scenes | Building in public, process | "Here's our actual sprint retrospective format" | | Curated insights | Trends, data, research summaries | "I analyzed 500 job postings. Here's what changed." |

Algorithm Signals

| Signal | Impact | How | |--------|--------|-----| | Dwell time | Very High | Longer posts that people read fully | | Comments | Very High | Ask questions, create discussion | | Saves | High | Actionable, reference-worthy content | | "See more" clicks | High | Strong hook that makes people expand | | Shares | Medium | Relatable, quotable content | | Reactions | Medium | Easy to get but weighted less | | External links | Negative | Reduces reach — put links in comments | | Editing after posting | Negative | Don't edit within first hour | | Posting frequency | 3-5x/week | Daily is fine, more than 1/day hurts |

Posting Schedule

| Day | Best Time (your audience's timezone) | |-----|------| | Tuesday-Thursday | 7-8 AM, 12 PM, 5-6 PM | | Monday | 8 AM (people catching up) | | Friday | 7-8 AM (before checkout) | | Weekend | Skip or light content |

Engage in comments for 30-60 minutes after posting — this is more important than the post itself.

Visual Content

# Generate a visual for a LinkedIn post
belt app run infsh/html-to-image --input '{
  "html": "<div style=\"width:1080px;height:1080px;background:#0f172a;display:flex;align-items:center;justify-content:center;padding:80px;font-family:system-ui;color:white;text-align:center\"><div><h1 style=\"font-size:56px;font-weight:900;line-height:1.2;margin:0\">The best code is the code you don&apos;t write</h1><p style=\"font-size:22px;opacity:0.5;margin-top:24px\">— Every senior engineer</p></div></div>"
}'

# Generate a professional photo for a personal post
belt app run falai/flux-dev-lora --input '{
  "prompt": "candid professional photo, person speaking at a conference podium, audience in background blurred, natural stage lighting, authentic moment, corporate event photography",
  "width": 1200,
  "height": 900
}'

CTA Formulas

End every post with engagement driver:

| CTA Type | Example | |----------|---------| | Question | "What's the worst career advice you've received?" | | Agreement check | "Agree or disagree?" | | Share request | "Repost if this resonates ♻️" | | Save prompt | "Save this for your next [situation] 🔖" | | Recommendation ask | "What would you add to this list?" | | Experience ask | "Has this happened to you?" |

Common Mistakes

| Mistake | Problem | Fix | |---------|---------|-----| | Weak hook | Nobody clicks "see more" | Use hook formulas above | | Wall of text | Unreadable on mobile | One sentence per line, blank lines between | | Links in main post | Algorithm reduces reach | Put links in first comment | | Too many hashtags | Looks spammy | 3-5 relevant hashtags max | | Corporate jargon | "Leveraging synergies" = instant scroll past | Write like you talk | | Only self-promotion | Audience stops engaging | 80% value, 20% promotion | | No CTA | No engagement direction | Always end with a question or ask | | Resharing without adding | Near-zero reach | Write original posts, quote instead | | Posting and disappearing | Kills comment momentum | Engage for 30-60 min after posting | | Being generic | "Hard work pays off" = invisible | Specific stories and data |

Related Skills

npx skills add inference-sh/skills@social-media-carousel
npx skills add inference-sh/skills@content-repurposing
npx skills add inference-sh/skills@twitter-thread-creation

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