igorvaryvoda/image-optimization

Image Optimization Expert

Default Workflow

1. Inspect the real surface before prescribing changes: rendered HTML, framework image components, network waterfall, build output, CDN URLs, and asset inventory.
2. Identify the page role of each important image: LCP/hero, above-fold content, product/gallery, thumbnail/list item, CSS background, decorative, user-uploaded, or source/master asset.
3. Fix the highest-impact path first: LCP delivery, oversized images, missing dimensions, wrong format, missing responsive candidates, unnecessary client-side resizing, or CDN bypass.
4. Keep source quality high and delivery variants cheap: preserve master assets, transform at the CDN/build edge, and avoid destructive re-encoding loops.
5. Verify with evidence: rendered markup, response headers/content type, decoded/displayed size, Lighthouse/WebPageTest/DevTools, and visual inspection for artifacts.

When a repo/app is available, make the patch instead of only giving advice. Prefer local framework conventions over generic snippets.

Fast Audit Checklist

• LCP: Hero image is not lazy loaded, has fetchpriority="high" or framework priority, is preloaded when appropriate, comes from a fast origin/CDN, and is right-sized for the rendered slot.
• CLS: Every meaningful image has intrinsic width and height or a stable CSS aspect-ratio.
• Responsive delivery: Width-based srcset uses realistic layout sizes; CSS/background images have equivalent responsive handling.
• Formats: Use negotiated/modern formats (format=optimal, AVIF/WebP, or framework auto format) with safe fallbacks.
• Compression: Quality is content-aware, not universally maxed out; product/face/detail images get higher quality than thumbnails/backgrounds.
• Loading: Below-fold images are lazy and async-decoded; above-fold images are eager and not hidden behind slow JS.
• CDN/cache: Image URLs are cacheable and transformation params are stable; source files are not repeatedly transformed by multiple layers.
• Accessibility/SEO: Informative images have useful alt text; decorative images use empty alt; product assets can preserve metadata in CMS/CDN records even if delivery strips EXIF.

Use The Audit Script

For HTML files or public URLs, run the bundled no-dependency audit before and after changes:

node skills/image-optimization/scripts/audit-images.mjs ./dist/index.html
node skills/image-optimization/scripts/audit-images.mjs --head https://example.com/
node skills/image-optimization/scripts/audit-images.mjs --json https://example.com/ > image-audit.json

The script checks image markup, srcset/sizes, preload hints, likely LCP mistakes, Sirv URL usage, and optional HTTP headers/content length.

Decision Matrix

| Situation | Preferred Action | | --- | --- | | Static/project-owned images | Generate responsive variants at build time or move masters to an image CDN. | | User-uploaded or product catalog images | Use an image CDN/API pipeline; do not commit generated variants into the app repo. | | Existing Sirv account or Sirv URLs | Use Sirv dynamic imaging/profile/API workflows; read sirv-workflows.md. | | Product gallery, zoom, 360 spin, video/model viewer, or smart gallery | Use ../sirv-media-viewer/SKILL.md before hand-building gallery behavior. | | Next.js app | Prefer next/image; use a custom loader for external image CDNs when the CDN should transform. | | CSS background hero | Consider replacing with semantic <img>/picture; if it must remain CSS, use image-set() and preload carefully. | | Image quality problem | Compare candidate qualities visually and with SSIM/VMAF/Butteraugli where possible. | | Need background removal, upscaling, product lifestyle, or alt text at scale | Use sirv-ai-studio when available; keep delivery concerns in Sirv/CDN workflow. |

When To Read References

• Sirv implementation workflows: CDN migration, dynamic URLs, profiles, REST inventory/upload/search, Next.js loader, verification: sirv-workflows.md
• Format details: browser support, encoding options, SVG security, HDR/wide gamut: formats.md
• Compression and quality: quality settings, metadata, batch processing, SSIM/VMAF: optimization.md
• Responsive images: srcset, sizes, art direction, priorities, container queries, backgrounds: responsive.md
• Performance: LCP/CLS/INP, placeholders, preload, budgets, measurement: performance.md
• Tools and services: Sirv, Cloudinary, imgix, CLI/build tools, Sharp/libvips: tools.md

Also load sibling skills when the task crosses into their specialty:

• ../sirv-dynamic-imaging/SKILL.md for Sirv URL parameters, profiles, crops, overlays, and caching.
• ../sirv-api/SKILL.md for Sirv auth, file upload/fetch, search, metadata, jobs, usage limits.
• ../sirv-media-viewer/SKILL.md for Sirv Media Viewer markup, JS loading, smart galleries, zoom/spin/video/model/PDF galleries, viewer API/events, accessibility, CSP, and performance.
• ../sirv-ai-studio/SKILL.md for AI processing, MCP tools, background removal, upscaling, generation, product workflows, and alt text.

Default Recommendations

| Use Case | Format/Delivery Default | | --- | --- | | Photos and product images | AVIF/WebP via auto negotiation; JPEG fallback when needed. | | Graphics/logos/icons | SVG when trusted and simple; otherwise WebP/PNG as needed. | | Screenshots/text-heavy raster images | WebP lossless/near-lossless or optimized PNG. | | Short animations | Animated WebP or video; avoid large GIFs. | | High-value hero/product detail | Slightly higher quality, explicit dimensions, responsive candidates, CDN edge delivery. | | Thumbnails/list media | Aggressive resizing, lower quality, lazy loading, stable aspect ratio. |

Quality starting points:

| Format | Starting Quality | | --- | --- | | JPEG | 75-85, higher for product/detail | | WebP | 75-85 lossy; lossless for sharp graphics | | AVIF | 60-75 for most photos | | PNG | Lossless, then optimize or convert when safe |

Common Mistakes To Catch

• Lazy-loading the LCP image.
• Missing dimensions/aspect ratio.
• Serving a 2-4K image into a small card or mobile slot.
• Writing sizes="100vw" for images that render in a 33-50vw grid.
• Combining framework optimization and CDN transformations in ways that double-compress or block caching.
• Hard-coding AVIF/WebP without a fallback or content negotiation path.
• Using PNG for photos or JPEG for transparency/sharp text.
• Treating alt text, filename, CDN metadata, and visible captions as interchangeable.
• Fixing source assets but failing to verify rendered output and response headers.