igorganapolsky/skills/pull-funnel-data
skills/pull-funnel-data/SKILL.md
# Skill: Pull Funnel Data Repeatable skill for pulling checkout funnel analytics data from all sources into a readable local report. ## When to use - CEO asks "why aren't we making money?" or "what does the funnel look like?" - Before any pricing/checkout changes - Weekly revenue check-in ## Steps ### 1. Run the live Plausible poller ```bash cd /Users/igorganapolsky/workspace/git/igor/ThumbGate/repo npm run social:poll:plausible ``` This pulls live Plausible visitors, source attribution,
$ install --global
skillsauthnpx skillsauth add igorganapolsky/mcp-memory-gateway skills/pull-funnel-dataInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Last scanned: May 27, 2026, 2:16 AM8.9s1 file scanned
SKILL.md
Skill: Pull Funnel Data
Repeatable skill for pulling checkout funnel analytics data from all sources into a readable local report.
When to use
- CEO asks "why aren't we making money?" or "what does the funnel look like?"
- Before any pricing/checkout changes
- Weekly revenue check-in
Steps
1. Run the live Plausible poller
cd /Users/igorganapolsky/workspace/git/igor/ThumbGate/repo
npm run social:poll:plausible
This pulls live Plausible visitors, source attribution, and checkout funnel metrics for the last 7 days, then stores the result in the social analytics SQLite store.
2. Read local first-party telemetry quality
cd /Users/igorganapolsky/workspace/git/igor/ThumbGate/repo
node -e "const {getFeedbackPaths}=require('./scripts/feedback-loop'); const {getTelemetryAnalytics}=require('./scripts/telemetry-analytics'); const {FEEDBACK_DIR}=getFeedbackPaths(); console.log(JSON.stringify(getTelemetryAnalytics(FEEDBACK_DIR,{window:'30d'}).trafficQuality,null,2));"
Use trafficQuality.external for demand analysis. Treat raw event totals as
diagnostic input only; they may include internal, test, bot, or low-confidence
direct traffic.
3. Print the local operational dashboard
cd /Users/igorganapolsky/workspace/git/igor/ThumbGate/repo
node scripts/dashboard.js
Look for:
External VisitorsData QualityClean VisitorsPlausible ExportPostHog ExportGA4 ExportVisitor Paths
4. For Stripe truth
Use the Stripe connector to inspect account, products, prices, subscriptions, charges, invoices, and search results. Do not count Igor's own test purchase as commercial revenue.
Event name reference
These are the canonical Plausible event names fired by the checkout pipeline:
| Stage | Event Name | Source |
|-------|-----------|--------|
| CTA click | pricing_cta_click | Client-side (pricing.html onclick) |
| Checkout view | Checkout Pro Viewed | Server-side (plausible-server-events.js) |
| Email submit | Checkout Pro Email Submitted | Server-side |
| Stripe redirect | Checkout Pro Stripe Redirect Started | Server-side |
| Purchase | Checkout Pro Purchase Completed | Server-side only (billing.js Stripe webhook) |
| Success confirmation | Checkout Pro Success Page Confirmed | Client-side success page confirmation |
Troubleshooting
- All zeros from Plausible: check
PLAUSIBLE_API_KEYandPLAUSIBLE_SITE_ID. - No local telemetry: check
.thumbgate/telemetry-pings.jsonland the active feedback directory. - Raw local telemetry looks high but Stripe is zero: inspect
trafficQuality; internal/test traffic may be polluting the raw count. - Purchase count double-counts: verify success-page code does not emit
Checkout Pro Purchase Completed; only the webhook should emit that canonical purchase event.
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