plugins/segl/skills/visual-identity/SKILL.md
Creates a complete visual identity system from brand direction or user input. Generates color palettes (OKLCH-based, 10-stop scales), typography pairing, spacing system, and foundational design decisions. Outputs tokens.yml as the primary design truth file. Use when creating visual identity from brand guidelines, building color palettes, selecting typography, or running /segl:identity.
npx skillsauth add hjemmesidekongen/ai visual-identityInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Creates the foundational visual system: color, typography, spacing. Reads brand guidelines when available; gathers minimum direction from user when not.
.ai/brand/{name}/guideline.yml or gather user input (industry, mood, color preferences)Findings: .ai/design/{name}/findings.md (2-action rule). Full process: references/process.md.
development
Creates a brand from scratch through market research and interactive sparring. Runs competitive research via Perplexity, then guides the user through positioning, audience, voice, values, and content pillars. Produces the full brand guideline set at .ai/brand/{name}/. Use when building a new brand, defining brand strategy for a product, or when /våbenskjold:create is invoked.
testing
Loads brand guidelines from .ai/brand/{name}/ and makes them available to the current context. Progressive disclosure: L1 confirms brand exists, L2 loads summary, L3 loads specific files on demand. Use when a downstream skill or user needs brand context, or when /våbenskjold:apply is invoked.
documentation
Guided reinvention of an existing brand guideline. Loads current brand from .ai/brand/{name}/, identifies what to keep vs change, and walks the user through targeted evolution. Preserves brand equity while updating positioning, voice, or values. Use when refreshing a brand or when /våbenskjold:evolve is invoked.
development
Codifies an existing brand from materials, samples, and references. Analyzes provided content to extract voice patterns, values, and positioning. Produces the same guideline format as brand-strategy. Use when a brand already exists but isn't documented, or when /våbenskjold:audit is invoked.