hjemmesidekongen/social-media-patterns
plugins/skjalden/skills/social-media-patterns/SKILL.md
Social media content patterns — platform-specific strategies for LinkedIn, Twitter/X, Instagram, TikTok. Post templates, hook formulas, content pillars, repurposing workflows, and engagement optimization.
testing
Updated Apr 5, 2026
$ install --global
skillsauthnpx skillsauth add hjemmesidekongen/ai social-media-patternsInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Last scanned: Apr 5, 2026, 5:29 PM172.9s2 files scanned
SKILL.md
- name:
- social-media-patterns
- description:
- >
- user_invocable:
- false
- interactive:
- false
- model_tier:
- senior
- depends_on:
- []
- reads:
- []
- writes:
- []
- type:
- data_validation
- - name:
- cta_or_question
- verify:
- Every post ends with a clear CTA or engagement question
- fail_action:
- Add a question or next-step prompt at the end
- on_fail:
- Social content has platform or engagement issues — fix before posting
- on_pass:
- Social content is platform-optimized and engagement-ready
- origin:
- smedjen
- inspired_by:
- antigravity-awesome-skills/social-content
- ported_date:
- 2026-03-10
- iteration:
- 1
- changes:
- Extracted platform strategies and templates into knowledge skill
social-media-patterns
Platform Quick Reference
LinkedIn: B2B, thought leadership. 3-5x/week. 1200-1500 chars. Hook before "see more". Links in comments, not post body. Personal stories + business lessons work best.
Twitter/X: Tech, real-time, communities. 3-10x/day (including replies). Under 100 chars for tweets. Threads: strong hook in tweet 1, one idea per tweet. Quote tweets with insight beat plain retweets.
Instagram: Visual brands, lifestyle. 1-2 feed + 3-10 Stories/day. Reels get 2x reach. Carousels: 10 slides with educational content. First frame of Reels must hook immediately.
TikTok: Awareness, younger audiences. 1-4x/day. Native, unpolished > produced. Hook in first 1-2 seconds. Under 30 seconds to start. Vertical only. Use trending sounds.
Hook Formulas
Curiosity: "I was wrong about [belief]." | "The real reason [outcome] happens isn't what you think." | "Nobody talks about [insider knowledge]."
Story: "Last week, [unexpected thing] happened." | "3 years ago, I [past state]. Today, [current state]."
Value: "How to [outcome] without [pain]:" | "[Number] things that [outcome]:" | "Stop [mistake]. Do this instead:"
Contrarian: "Unpopular opinion: [bold statement]" | "[Common advice] is wrong. Here's why:"
Post Templates
LinkedIn Story: Hook (unexpected outcome) -> Scene -> Challenge -> What happened -> Turning point -> Result -> Lesson -> Question. LinkedIn List: "[X] things I learned about [topic] after [credibility]: 1. Point — explanation..." Twitter Tutorial Thread: Tweet 1 hook + promise -> Tweets 2-7 one step each -> Final tweet summary + CTA. Instagram Carousel: Slide 1 bold statement -> Slides 2-9 one point each -> Slide 10 summary + CTA.
Content Pillars
5 pillars with ratios: Industry insights 30% | Behind-the-scenes 25% | Educational 25% | Personal 15% | Promotional 5%. Track monthly. Promotional over 10% erodes trust.
What Kills Reach
LinkedIn: links in post body, corporate speak, generic quotes. Twitter: threads without hooks, ignoring replies, pure self-promotion. Instagram: low-quality images, ignoring Reels/Stories. All platforms: cross-posting without adaptation, only promotional content, ignoring comments.
See references/process.md for full post templates, repurposing workflows, platform-specific format tips, and engagement metrics.
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