hjemmesidekongen/marketing-psychology-patterns
plugins/skjalden/skills/marketing-psychology-patterns/SKILL.md
Marketing psychology and strategy patterns — PLFS scoring for behavioral models, MFS scoring for marketing ideas, journey-stage model selection, ethical guardrails, and stage-based prioritization (pre-launch through scale).
data-ai
Updated Apr 5, 2026
$ install --global
skillsauthnpx skillsauth add hjemmesidekongen/ai marketing-psychology-patternsInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- marketing-psychology-patterns
- description:
- >
- user_invocable:
- false
- interactive:
- false
- model_tier:
- senior
- depends_on:
- []
- reads:
- []
- writes:
- []
- type:
- data_validation
- - name:
- behavior_mapped
- verify:
- Each model maps to a specific behavior and a real surface (page, CTA, flow)
- fail_action:
- Connect each model to where it applies — no abstract theory
- on_fail:
- Marketing recommendations lack scoring discipline or ethical checks
- on_pass:
- Marketing psychology applied with scoring, ethics, and specificity
- origin:
- smedjen
- inspired_by:
- antigravity-awesome-skills/marketing-psychology + marketing-ideas
- ported_date:
- 2026-03-10
- iteration:
- 1
- changes:
- Combined psychology and strategy scoring into one knowledge skill
marketing-psychology-patterns
PLFS — Psychological Leverage & Feasibility Score
Score every mental model before recommending. Five dimensions (1-5 each): Behavioral Leverage (influence strength), Context Fit (product/audience/stage match), Implementation Ease (cost to apply correctly), Speed to Signal (time to observe impact), Ethical Safety (manipulation risk). Formula: PLFS = (Leverage + Fit + Speed + Ethics) - Implementation Cost. Range: -5 to +15. Score 12-15: apply immediately. 8-11: prioritize. 4-7: test carefully. 1-3: defer. ≤0: do not recommend.
MFS — Marketing Feasibility Score
Score every marketing idea. Five dimensions (1-5): Impact, Fit, Speed to Signal (higher = better) minus Effort, Cost (lower = better). Formula: MFS = (Impact + Fit + Speed) - (Effort + Cost). Range: -7 to +13. Score 10-13: do now. 7-9: prioritize. 4-6: test selectively. 1-3: defer. ≤0: do not recommend.
Journey-Stage Models
Awareness: Mere Exposure, Availability Heuristic, Authority Bias, Social Proof. Consideration: Framing Effect, Anchoring, Jobs to Be Done, Confirmation Bias. Decision: Loss Aversion, Paradox of Choice, Default Effect, Risk Reversal. Retention: Endowment Effect, IKEA Effect, Status-Quo Bias, Switching Costs.
Stage Bias for Ideas
Pre-Launch: speed > impact, favor waitlists/early access/communities. Early: speed + cost sensitivity, favor SEO/founder-led/comparisons. Growth: impact > speed, favor paid acquisition/partnerships/PLG loops. Scale: impact + defensibility, favor brand/international/acquisitions.
Ethical Guardrails (Non-Negotiable)
Forbidden: dark patterns, false scarcity, hidden defaults, exploiting vulnerable users. Required: transparency, reversibility, informed choice, user benefit alignment. If ethical risk exceeds leverage, do not recommend.
Selection Rules
Never recommend more than 5 models or ideas. Never recommend PLFS ≤ 0 or MFS ≤ 0. Each model must map to a specific behavior and real surface. Prefer high-signal, low-effort tests first.
See references/process.md for the mental model library, output format templates, example scorings, and the 140-idea marketing library categories.
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