plugins/skjalden/skills/content-writer/SKILL.md
Drafts brand-aware written content: READMEs, landing pages, blog posts, social posts, product descriptions, email newsletters, and marketing copy. Applies brand voice, SEO, and copywriting best practices with automated quality checks. Use for any content writing or copywriting task.
npx skillsauth add hjemmesidekongen/ai content-writerInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Orchestrate brand context and knowledge skills into quality-gated content drafts.
| Type | Skills Used | Output | |------|------------|--------| | README | web-copywriting, seo-fundamentals | Audience-matched README | | Landing page | web-copywriting, seo-fundamentals, marketing-psychology-patterns | Above-fold + CTA sections | | Blog post | content-strategy-patterns, seo-fundamentals, brand-voice-implementation | Article with SEO metadata | | Social media | social-media-patterns, brand-voice-implementation | Platform-adapted posts | | Marketing copy | web-copywriting, marketing-psychology-patterns | Benefit-driven copy | | Email | content-strategy-patterns, brand-voice-implementation | Newsletter or campaign copy |
Intake → Load context (brand-loader + skills) → Draft → Quality gate (5 checks) → Deliver.
Voice priority: user override > brand voice.yml > neutral default. See references/process.md.
development
Creates a brand from scratch through market research and interactive sparring. Runs competitive research via Perplexity, then guides the user through positioning, audience, voice, values, and content pillars. Produces the full brand guideline set at .ai/brand/{name}/. Use when building a new brand, defining brand strategy for a product, or when /våbenskjold:create is invoked.
testing
Loads brand guidelines from .ai/brand/{name}/ and makes them available to the current context. Progressive disclosure: L1 confirms brand exists, L2 loads summary, L3 loads specific files on demand. Use when a downstream skill or user needs brand context, or when /våbenskjold:apply is invoked.
documentation
Guided reinvention of an existing brand guideline. Loads current brand from .ai/brand/{name}/, identifies what to keep vs change, and walks the user through targeted evolution. Preserves brand equity while updating positioning, voice, or values. Use when refreshing a brand or when /våbenskjold:evolve is invoked.
development
Codifies an existing brand from materials, samples, and references. Analyzes provided content to extract voice patterns, values, and positioning. Produces the same guideline format as brand-strategy. Use when a brand already exists but isn't documented, or when /våbenskjold:audit is invoked.