hjemmesidekongen/content-strategy-patterns
plugins/skjalden/skills/content-strategy-patterns/SKILL.md
Content strategy patterns — pillar strategy (40/25/25/10), editorial calendars, content templates (blog, social, email, video), repurposing matrix, and pre-publishing checklists. Planning framework for consistent content production.
development
Updated Apr 5, 2026
$ install --global
skillsauthnpx skillsauth add hjemmesidekongen/ai content-strategy-patternsInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- content-strategy-patterns
- description:
- >
- user_invocable:
- false
- interactive:
- false
- model_tier:
- senior
- depends_on:
- []
- reads:
- []
- writes:
- []
- type:
- data_validation
- - name:
- cta_present
- verify:
- Every content piece has a clear call-to-action appropriate to the content type
- fail_action:
- Add a CTA that matches the content's purpose and audience stage
- on_fail:
- Content lacks strategic structure — apply framework before publishing
- on_pass:
- Content follows strategy patterns
- origin:
- smedjen
- inspired_by:
- antigravity-awesome-skills/content-creator + content_frameworks
- ported_date:
- 2026-03-10
- iteration:
- 1
- changes:
- Extracted strategy patterns from content-creator into knowledge skill
content-strategy-patterns
Content Pillar Strategy
Four pillars with fixed ratios: Educational 40% (how-tos, tutorials, best practices) | Inspirational 25% (case studies, success stories, vision) | Conversational 25% (behind-scenes, Q&As, polls, community) | Promotional 10% (product updates, offers, CTAs). Track ratio monthly. Promotional over 15% erodes audience trust.
Content Templates
Blog: how-to guide (hook -> prerequisites -> steps -> troubleshooting -> results -> next steps), listicle (numbered items with why/how/pro-tip/example each), case study (challenge -> solution -> results with 3 metrics), thought leadership (current state -> emerging trend -> implications -> recommendations).
Social: LinkedIn (hook -> context -> bullet insights -> story -> takeaway -> question), Twitter/X thread (bold opener -> context -> problem -> better approach in steps -> example -> recap), Instagram (attention line -> story -> 3 numbered points -> audience question).
Email: newsletter (personal hook -> main content in bullets -> resource pick -> quick win -> closing), promotional (pain -> agitate -> solution -> 3 benefits -> social proof -> CTA -> urgency).
Repurposing Matrix
One blog post (2000 words) becomes: 5 social posts (key quotes), 1 LinkedIn article (executive summary), 3 Instagram carousels (main points), 1 newsletter feature, 1 video script, 1 infographic (data points), 1 slide deck. Always adapt format and length — never just truncate.
SEO Content Structure
URL: /primary-keyword. Title tag: Primary Keyword - Benefit | Brand (under 60 chars). Meta: action verb + keyword + benefit + CTA (155 chars). Primary keyword in first 100 words and 2-3 H2s. 2-3 internal links, 1-2 external links. FAQ section for schema markup.
Pre-Publishing Checklist
Keyword research done, title under 60 chars, meta description written, headers structured (H1/H2/H3), internal links added, images have alt text, CTA clear, proofread, mobile preview checked.
See references/process.md for full templates, calendar structures, video scripts, and quality checklists.
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