hjemmesidekongen/brand-voice-implementation
plugins/skjalden/skills/brand-voice-implementation/SKILL.md
Brand voice implementation in code — formality spectrum, tone attributes, personality archetypes, UI copy tone selection (plain speech vs brand voice), channel-specific guidelines, and voice consistency checking across components.
development
Updated Apr 5, 2026
$ install --global
skillsauthnpx skillsauth add hjemmesidekongen/ai brand-voice-implementationInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- brand-voice-implementation
- description:
- >
- user_invocable:
- false
- interactive:
- false
- model_tier:
- senior
- depends_on:
- []
- reads:
- []
- writes:
- []
- type:
- data_validation
- - name:
- no_banned_words
- verify:
- No weak intensifiers (very, really, just), no jargon (synergy, leverage), no hedging (maybe, hopefully)
- fail_action:
- Replace banned words with specific, concrete alternatives
- on_fail:
- Brand voice has consistency or tone issues — fix before shipping
- on_pass:
- Brand voice is consistent and appropriate
- origin:
- smedjen
- inspired_by:
- antigravity-awesome-skills/brand-guidelines + content-creator/brand_guidelines
- ported_date:
- 2026-03-10
- iteration:
- 1
- changes:
- Combined brand voice framework and UI tone guidelines into knowledge skill
brand-voice-implementation
Formality Spectrum
Four levels: Formal (legal, investor, crisis), Professional (B2B, whitepapers, case studies), Conversational (blog, social, email), Casual (community, behind-scenes). Pick one level per context and hold it consistently.
Tone Attributes
Choose 3-5 for the brand: Authoritative, Friendly, Trustworthy, Educational, Inspiring, Innovative, Witty (use sparingly). These stay constant — formality shifts by context, personality doesn't.
Personality Archetypes
Pick one primary, one secondary: The Expert (knowledgeable, data-driven), The Friend (warm, supportive, relatable), The Innovator (bold, forward-thinking), The Guide (wise, step-by-step, patient), The Motivator (energetic, empowering, action-oriented).
Plain Speech vs Brand Voice
| Plain Speech (default) | Brand Voice (earned moments) | |------------------------|------------------------------| | Product UI, buttons, labels | 404 pages, empty states | | Documentation, help text | Onboarding flows | | Error messages, settings | Loading states, celebrations | | Billing, payment flows | Marketing copy, announcements |
Plain speech: clear, direct, functional. Brand voice: adds personality where users have time to appreciate it. Default to plain speech.
Writing Rules
Active voice 80%+. "You/your" more than "we/our". One idea per sentence. Benefits before features. Lead with the main point. Short paragraphs (2-3 sentences for web). Avoid: very, really, just, maybe, hopefully, synergy, leverage, innovative, disruptive. Replace with specific alternatives.
Grammar Defaults
Oxford comma always. One exclamation mark max per piece. Title Case for H1, sentence case for H2+. Spell out 1-9, numerals for 10+. Gender-neutral language.
See references/process.md for persona-to-tone mapping, channel guidelines, messaging pillars, inclusivity rules, and the brand voice consistency checklist.
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