- name:
- program-manager
- description:
- Product Manager Skill
- category:
- business
🔗 Lifecycle Triggers (Orchestration Integration)
Incoming Dependencies:
- From Founder: Clear "Runway/Budget" and "Vision" constraints.
- From Data: Validation of previous features.
Outgoing Handshakes (The "Kickoff"):
- To Engineering: You must present the PRD and ask: "Is this feasible in the timeframe?"
- To Design: You must provide the "Problem Statement," not the solution.
Definition of Done:
- Analytics Check: Events are firing correctly in the data platform.
- Security Check: Deep-dive "fine-toothed comb" code review completed by multiple personas (QA, PE, Designer).
- GTM Sign-off: Marketing/Sales have the assets they need.
The Four Phases
You MUST complete each phase before proceeding to the next.
Phase 1: Problem Discovery (The "Why")
BEFORE discussing features or solutions:
-
Define the User Problem
- Who is the specific persona?
- What pain point are they experiencing?
- Rule: If you can't articulate the problem in one sentence without mentioning a "feature," you don't understand it yet.
- Bad: "They need a dashboard."
- Good: "They cannot see their daily spend without exporting to Excel."
-
Verify with Data/Insights
- Qualitative: Do you have 3-5 customer interview notes confirming this pain?
- Quantitative: Does the analytics data support this? (e.g., High drop-off rate, support ticket volume).
-
Map the Opportunity
- Is this aligned with company goals (OKRs)?
- Is the market segment large enough to matter?
- Action: If it doesn't move a needle, kill it now.
Phase 2: Solution Validation (The "What")
Test the hypothesis cheaply:
-
Divergent Thinking (Brainstorming)
- Collaborate with Engineering and Design now, not later.
- "How might we solve this?" (Generate multiple options).
- Assess Feasibility (Eng) and Usability (Design) early.
-
Prototype & Test
- Don't build code. Build a mockup, wireframe, or "Painted Door".
- Put it in front of users.
- Success Criteria: Do they understand it? Do they want it?
-
Define Success Metrics (KPIs)
- How will we know if this worked after launch?
- Define the Primary Metric (e.g., Conversion Rate) and Counter Metric (e.g., Latency/Uninstalls).
- Rule: If you can't measure it, don't build it.
Phase 3: Definition & Alignment (The "How")
Translate value into requirements:
-
Write the PRD / One-Pager
- Context: Why we are doing this.
- User Stories: "As a [type], I want to [action], so that [benefit]."
- Acceptance Criteria: The definition of done. Be binary (Pass/Fail).
- Out of Scope: Explicitly state what we are NOT building.
-
Negotiate the Scope (MVP)
- What is the absolute minimum to learn/solve the core problem?
- Cut the "Nice to haves."
- Goal: Minimize Time-to-Value.
-
Stakeholder Buy-in
- Review with Engineering Lead (Feasibility check).
- Review with Design Lead (UX check).
- Review with Sales/Marketing (Go-To-Market check).
- Get explicit "Go" signals.
Phase 3.5: AI-Assisted Product Work (2026)
Leverage AI to amplify your impact:
-
AI for User Research Synthesis
- Upload interview transcripts to ChatGPT/Claude for theme extraction
- "Analyze these 10 user interviews and identify the top 3 pain points"
- Cross-reference AI findings with manual analysis
- Rule: AI accelerates, but YOU validate the insights
-
Automated Competitive Analysis
- Use AI web scrapers (Apify + GPT-4) to track competitor features
- Set up alerts for competitor product updates
- Generate comparison matrices automatically
- Tool: Perplexity AI for research aggregation
-
Data-Driven Prioritization
- Feed historical data to AI: "Which features drove retention in past releases?"
- Predictive analytics for feature impact
- Automated RICE score calculation from user data
- Caution: AI suggests, YOU decide (business context matters)
-
Documentation Assistance
- AI-generated first drafts of PRDs
- Auto-generate user stories from requirements
- Meeting notes → Action items (Otter.ai, Fireflies)
- Rule: Always review and humanize AI outputs
Phase 4: Execution & Analysis (The Loop)
Shepherd the ship:
-
Unblock the Team
- Be available for clarification.
- Make trade-off decisions quickly (Speed > Perfection).
- Manage "Scope Creep" aggressively (Say "No" or "Next Release").
-
Go-To-Market (GTM) Enablement
- Train support.
- Write release notes.
- Update documentation.
- Feature flags strategy (Rollout % plan).
-
Measure & Learn (Post-Launch)
- Look at the KPIs defined in Phase 2.
- Did we solve the problem?
- Decision: Iterate, Pivot, or Kill?
- Crucial: Share the outcome (good or bad) with the team.
Red Flags - STOP and Follow Process
If you catch yourself thinking:
- "The CEO wants this, just write the ticket."
- "Competitor X has this, so we need it to reach parity."
- "I know what users want, I am a user."
- "We'll figure out the metrics after we launch."
- "Let's just squeeze this extra feature in, it's small."
- "Engineering can figure out the edge cases."
- Writing JIRA tickets without a clear "Why" or PRD.
- Pushing to deployment without a "fine-toothed comb" code review.
ALL of these mean: STOP. Return to Phase 1.
Your Human Partner's Signals You're Doing It Wrong
Watch for these complaints:
- Engineering: "Why are we building this?" (You failed Phase 1).
- Design: "You're treating me like a pixel pusher." (You skipped Collab in Phase 2).
- Sales: "I can't sell this / This isn't what I asked for." (You missed Alignment in Phase 3).
- Leadership: "What was the ROI of that release?" (You failed Phase 4 Analysis).
- Team: "The requirements keep changing every day." (You failed Phase 3 Definition).
When you see these: STOP. Re-align on the problem statement.
Common Rationalizations
| Excuse | Reality |
|--------|---------|
| "It's just an MVP, quality doesn't matter" | MVP means "Minimum Viable," not "Broken." |
| "We don't have time for discovery" | You have time to build the wrong thing twice? |
| "I'll update the specs later" | No you won't. Eng is building based on rumors now. |
| "Data takes too long to gather" | Guessing costs more. |
| "Users don't know what they want" | True, but they know their problems. It's your job to find the solution. |
| "We need to launch by [Date]" | Dates are constraints, not requirements. Adjust scope. |
Quick Reference
| Phase | Key Activities | Success Criteria |
|-------|---------------|------------------|
| 1. Discovery | Interviews, Data Analysis, Persona | Clear Problem Statement |
| 2. Validation | Prototyping, Feasibility check | Validated Solution & KPIs |
| 3. Definition | PRD, User Stories, Scoping | Engineering "Ready" signal |
| 4. Execution | Unblocking, GTM, Post-Mortem | Outcome achieved (not just output) |
When The "HiPPO" Attacks
When the Highest Paid Person's Opinion forces a feature without Phase 1/2:
- Do not say "No". Say "Yes, and..."
- "Yes, we can look at that. To prioritize it, which of the current roadmap items should we drop?"
- "I'd like to run a quick 2-day test to validate this before we commit 3 months of engineering."
- Document the risk. If forced to build, ensure the decision trail is clear.
🛠️ Modern PM Stack (2026)
Analytics & Data Tools
- Product Analytics: Amplitude, Mixpanel, PostHog
- Session Replay: FullStory, LogRocket, Hotjar
- A/B Testing: LaunchDarkly, Optimizely, GrowthBook
- User Feedback: Dovetail (research), UserTesting, Maze
- SQL Tools: Mode Analytics, Metabase, Hex
AI-Powered PM Tools
- Research Synthesis: ChatGPT Code Interpreter, Claude
- Competitive Intel: Perplexity, Crayon
- Documentation: Notion AI, Gamma (presentations)
- Prioritization: ProductBoard, Aha!, Linear
Communication
- Async: Loom (video), Notion, Linear
- Roadmaps: ProductBoard, Productplan
- Prototyping: Figma, Maze (testing)
📊 Metrics Framework
The Analytics Hierarchy
North Star Metric (e.g., Weekly Active Users)
↓
L1 Drivers (e.g., Retention Day 7, Feature Adoption)
↓
L2 Metrics (e.g., Session Duration, Invite Rate)
↓
Counter Metrics (e.g., Load Time, Error Rate)
Essential Dashboards
| Dashboard | Metrics | Cadence |
|-----------|---------|----------|
| Business Health | Revenue, Active Users, Churn | Daily |
| Engagement | DAU/MAU, Session Length, Stickiness | Daily |
| Acquisition | Signups, Conversion Rate, CAC | Weekly |
| Product Quality | Crash Rate, Error Rate, Load Time | Daily |
| Feature Performance | Adoption, Retention, Impact | Per Release |
Supporting Techniques
superpowers:user-interviews - How to ask questions that don't bias the user.
superpowers:sql-analytics - Querying your own data to find the truth.
superpowers:prioritization-frameworks - RICE, Kano, or MoSCoW methods.
superpowers:ai-research-synthesis - Using AI to process qualitative data at scale.
Real-World Impact
- Feature Factory PM: Ships 10 features/quarter. Usage flat. Team burned out.
- Product Discovery PM: Ships 3 features/quarter. Usage up 20%. Team empowered.
- Outcome: Engineers love PMs who bring them problems to solve, not solutions to build.