gtmagents/value-messaging
plugins/pricing-strategy/skills/value-messaging/SKILL.md
Use to map pricing/packaging tiers to tailored value pillars, proof, and objection handling.
$ install --global
skillsauthnpx skillsauth add gtmagents/gtm-agents value-messagingInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Last scanned: Apr 24, 2026, 7:53 AM3.7s1 file scanned
SKILL.md
- name:
- value-messaging
- description:
- Use to map pricing/packaging tiers to tailored value pillars, proof,
Value Messaging Matrix Skill
When to Use
- Preparing sales/CS enablement for new pricing launches.
- Crafting website/product copy that explains packaging differences.
- Equipping deal desk with talk tracks for defending price/value.
Framework
- Tier Overview – summarize who each package is for and core outcomes.
- Value Pillars – list 3-4 benefits per tier with quantified proof.
- Proof Layer – attach customer stories, metrics, analyst quotes per pillar.
- Objections & Responses – map common pricing objections with rebuttals + trade-up logic.
- Upgrade Path – outline triggers for upsell/cross-sell conversations.
Templates
- Tier one-pager (audience, benefits, proof, CTA).
- Objection-response table.
- Upsell trigger checklist.
Tips
- Align language with brand/PMM messaging to avoid drift.
- Include TCO comparisons vs status quo/competitors.
- Pair with
packaging-frameworkto keep messaging tied to fences.
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