gtmagents/packaging-framework
plugins/pricing-strategy/skills/packaging-framework/SKILL.md
Use to structure pricing/packaging proposals with clear fences and value pillars.
$ install --global
skillsauthnpx skillsauth add gtmagents/gtm-agents packaging-frameworkInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Last scanned: Apr 5, 2026, 2:47 PM4.2s1 file scanned
SKILL.md
- name:
- packaging-framework
- description:
- Use to structure pricing/packaging proposals with clear fences and value
Packaging Framework Skill
When to Use
- Designing or refreshing product editions, add-ons, or usage tiers.
- Preparing pricing council proposals and sales enablement materials.
- Evaluating competitor packages and differentiation opportunities.
Framework
- Segmentation – define target segments, personas, and value drivers.
- Value Pillars – map core benefits/features to each package tier.
- Pricing Metric + Fences – select metric (seats, usage, revenue) and thresholds per tier.
- Add-ons & Exceptions – document rules for add-ons, bundle eligibility, and discount limits.
- Narrative & Proof – craft messaging, RTBs, and ROI examples for each tier.
Templates
- Packaging matrix (tier, features, limits, price metric, add-ons).
- Competitive comparison sheet.
- Sales enablement one-pager per tier.
Tips
- Keep naming conventions simple and consistent with GTM messaging.
- Include implementation/CS requirements for higher tiers to avoid surprises.
- Pair with
value-messagingto ensure positioning stays consistent across teams.
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