gtmagents/messaging-frameworks
plugins/pr-communications/skills/messaging-frameworks/SKILL.md
Use when building message houses, key statements, and proof structures for announcements or crises.
$ install --global
skillsauthnpx skillsauth add gtmagents/gtm-agents messaging-frameworksInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Last scanned: Apr 5, 2026, 2:47 PM4.4s1 file scanned
SKILL.md
- name:
- messaging-frameworks
- description:
- Use when building message houses, key statements, and proof structures
Messaging Frameworks Skill
When to Use
- Preparing PR/AR launches or executive communications.
- Aligning cross-functional teams on talking points.
- Rapid response situations requiring consistent statements.
Framework
- Headline Statement – core POV or claim.
- Support Pillars – 2-3 proof points with data, customer stories, or analyst quotes.
- Evidence – metrics, testimonials, product differentiators.
- Call to Action – what audiences should think/feel/do next.
- Guardrails – what not to say, words to avoid, regional nuances.
Templates
- Message house diagram (headline, pillars, proof).
- FAQ builder (question, short answer, long answer, owner).
- Talking point checklist per spokesperson.
Tips
- Update frameworks quarterly to reflect roadmap and market shifts.
- Provide short + long versions for different formats (press release vs interview).
- Pair with creative briefs to keep visuals aligned.
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