gtmagents/drip-campaigns
plugins/email-marketing/skills/drip-campaigns/SKILL.md
Use when you need to map sequenced nurture flows with pacing, storytelling arcs, and value ladders.
$ install --global
skillsauthnpx skillsauth add gtmagents/gtm-agents drip-campaignsInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Last scanned: Apr 5, 2026, 2:47 PM4.3s1 file scanned
SKILL.md
- name:
- drip-campaigns
- description:
- Use when you need to map sequenced nurture flows with pacing, storytelling
Drip Campaign Design Skill
Framework
- Objective Mapping – each touch must have a single job (educate, qualify, convert).
- Value Ladder – sequence benefits from awareness → consideration → decision.
- Cadence – balance urgency with fatigue (24–48h early, 72h+ later).
- Signal-Based Branching – accelerate for high intent, slow for low engagement.
Templates
Touch | Timing | Objective | Content Angle | CTA | Personalization
- Message hierarchy worksheet
- Cadence testing checklist
- Personalization matrix (firmographic + behavioral signals)
Tips
- Alternate between insight, proof, and offer touches to keep attention high.
- Use soft CTAs early, stronger CTAs after value delivered.
- Add progressive profiling questions to capture more data per touch.
- Mirror messaging across ads + sales outreach so the drip feels orchestrated.
When to Use
- Launching a new nurture series and need a cadence blueprint.
- Translating product education journeys into sequenced content.
- Reworking underperforming drips with better pacing and offers.
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