gtmagents/deliverability-ops
plugins/email-marketing/skills/deliverability-ops/SKILL.md
Use when investigating inbox placement, reputation, and compliance signals across senders.
$ install --global
skillsauthnpx skillsauth add gtmagents/gtm-agents deliverability-opsInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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3
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Scanners in report
Clean
TrivyContainer and dependency vulnerability scanner
95%
Clean
SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Skipped
Snyk (dep)Open source security scanning
50%
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Socket.devSupply chain security analysis
50%
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VirusTotalMulti-engine malware detection
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CrowdStrikeAdvanced threat intelligence
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OSV-ScannerOpen Source Vulnerability database check
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OWASP Dep-Check
50%
Last scanned: Apr 5, 2026, 2:47 PM4.3s1 file scanned
SKILL.md
- name:
- deliverability-ops
- description:
- Use when investigating inbox placement, reputation, and compliance signals
Deliverability Operations Skill
When to Use
- Inbox placement drops or spam-folder complaints.
- Preparing for IP/domain warmups or volume ramps.
- Auditing authentication, feedback loops, or compliance settings.
Framework
Signals to Monitor
- Engagement – opens, clicks, unsubscribes, spam complaints by ISP.
- Reputation – Google Postmaster, Microsoft SNDS, Talos/Barracuda, Spamhaus, Validity.
- Infrastructure – SPF/DKIM/DMARC alignment, BIMI, TLS, reverse DNS, dedicated vs shared IP.
- List Health – bounce types, spam traps, opt-in provenance, inactivity thresholds.
Playbook Steps
- Snapshot key metrics over last 7/30 days.
- Identify affected mailbox providers (Gmail, Outlook, Yahoo, etc.).
- Validate authentication + sending domains.
- Segment audiences by engagement tier; limit sends to VIP/high intent.
- Recommend remediation actions (warmup plan, content refresh, list cleaning, cadence adjustment).
Templates
- Deliverability diagnostic worksheet (reputation + infrastructure + content).
- IP/domain warmup tracker (volume ramp table).
- Compliance checklist (CAN-SPAM, CASL, GDPR/CCPA, unsubscribe handling).
Tips
- Pair with
segmentationskill to isolate healthy cohorts. - Document every remediation change to correlate with future reputation shifts.
- Align marketing, security, and legal teams on consent language.
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