gtmagents/campaign-architecture
plugins/paid-media/skills/campaign-architecture/SKILL.md
Use when structuring paid media campaigns/ad sets to balance testing, delivery, and optimization constraints.
$ install --global
skillsauthnpx skillsauth add gtmagents/gtm-agents campaign-architectureInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
Security Scan Results
3 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
3
Scanners Passed
9
Scanners in report
Clean
TrivyContainer and dependency vulnerability scanner
95%
Clean
SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Skipped
Snyk (dep)Open source security scanning
50%
Skipped
Socket.devSupply chain security analysis
50%
Skipped
VirusTotalMulti-engine malware detection
50%
Skipped
CrowdStrikeAdvanced threat intelligence
50%
Skipped
OSV-ScannerOpen Source Vulnerability database check
50%
Skipped
OWASP Dep-Check
50%
Last scanned: Apr 5, 2026, 2:47 PM4.1s1 file scanned
SKILL.md
- name:
- campaign-architecture
- description:
- Use when structuring paid media campaigns/ad sets to balance testing,
Campaign Architecture Patterns Skill
When to Use
- Designing new campaigns across multiple platforms.
- Reorganizing accounts bloated with overlapping audiences or learning-phase resets.
- Planning test cells to isolate variables (audience, creative, bidding).
Framework
- Objective Alignment – match campaign objective to business KPIs + conversion events.
- Hierarchical Testing – campaign = goal, ad set = audience/bid, ad = creative variant.
- Budget Strategy – CBO vs ABO, pacing guardrails, flighting.
- Signal Quality – ensure each ad set receives enough conversions/week.
- Lifecycle Coverage – separate prospecting, retargeting, and customer expansion streams.
Templates
- Naming convention guide (Channel_CampaignGoal_Audience_TestID).
- Funnel coverage matrix (stage vs channel vs messaging).
- Test design brief (variable, hypothesis, metric, sample size, duration).
Tips
- Limit active tests to preserve learning phase stability.
- Centralize exclusions (existing customers, employees, low-LTV segments).
- Archive underperforming structures monthly to maintain account health.
Related Skills
gtmagents/{{ skill_name }}
tools
VerifiedTrustedCommunity
{{ when to invoke this skill }}
139SKILL.mdUpdated Apr 5, 2026
gtmagents/webinar-design
development
VerifiedTrustedCommunity
Use when crafting compelling webinar narratives, engagement tactics, and attendee experiences.
139SKILL.mdUpdated Apr 5, 2026
gtmagents/registration-ops
development
VerifiedTrustedCommunity
Use when configuring registration flows, reminders, and data sync for webinars.
139SKILL.mdUpdated Apr 5, 2026
gtmagents/engagement-analytics
development
VerifiedTrustedCommunity
Use when measuring webinar funnel performance and diagnosing audience behavior.
139SKILL.mdUpdated Apr 5, 2026