gtmagents/brand-voice-glossary
plugins/brand-strategy/skills/brand-voice-glossary/SKILL.md
Tone, diction, and phrasebook system for consistent writing + localization.
$ install --global
skillsauthnpx skillsauth add gtmagents/gtm-agents brand-voice-glossaryInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
Security Scan Results
3 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
3
Scanners Passed
9
Scanners in report
Clean
TrivyContainer and dependency vulnerability scanner
95%
Clean
SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Skipped
Snyk (dep)Open source security scanning
50%
Skipped
Socket.devSupply chain security analysis
50%
Skipped
VirusTotalMulti-engine malware detection
50%
Skipped
CrowdStrikeAdvanced threat intelligence
50%
Skipped
OSV-ScannerOpen Source Vulnerability database check
50%
Skipped
OWASP Dep-Check
50%
Last scanned: Apr 5, 2026, 2:46 PM8.2s2 files scanned
SKILL.md
- name:
- brand-voice-glossary
- description:
- Tone, diction, and phrasebook system for consistent writing + localization.
Brand Voice Glossary Skill
When to Use
- Launching or updating tone-of-voice guidance.
- Training agencies, freelancers, or new hires on copy standards.
- Localizing content while staying on-brand.
Framework
- Voice Attributes – list do/don't traits with examples (e.g., Bold not boastful).
- Vocabulary Pillars – preferred nouns, verbs, phrases, banned words.
- Grammar & Formatting – casing, punctuation, bullet styles, inclusive language rules.
- Persona Variations – how tone flexes for exec, developer, partner, or consumer audiences.
- Localization Notes – translation guardrails, cultural considerations, fallback phrases.
Templates
- Voice Matrix: See
assets/voice_matrix.mdfor attributes and vocabulary. - One-page cheat sheet for quick reference.
- Long-form guide with annotated examples.
- Localization briefing form capturing nuance requirements.
Tips
- Include audio/video examples for spoken tone if possible.
- Refresh quarterly with new product names and competitive language shifts.
- Pair with
define-brand-platformanddesign-multi-channel-brand-experienceto auto-insert tone guidance.
Related Skills
gtmagents/{{ skill_name }}
tools
VerifiedTrustedCommunity
{{ when to invoke this skill }}
139SKILL.mdUpdated Apr 5, 2026
gtmagents/webinar-design
development
VerifiedTrustedCommunity
Use when crafting compelling webinar narratives, engagement tactics, and attendee experiences.
139SKILL.mdUpdated Apr 5, 2026
gtmagents/registration-ops
development
VerifiedTrustedCommunity
Use when configuring registration flows, reminders, and data sync for webinars.
139SKILL.mdUpdated Apr 5, 2026
gtmagents/engagement-analytics
development
VerifiedTrustedCommunity
Use when measuring webinar funnel performance and diagnosing audience behavior.
139SKILL.mdUpdated Apr 5, 2026