gtmagents/advocacy-roster-system
plugins/voice-of-customer/skills/advocacy-roster-system/SKILL.md
Scoring and governance framework for managing reference customers and advocacy cohorts.
$ install --global
skillsauthnpx skillsauth add gtmagents/gtm-agents advocacy-roster-systemInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Last scanned: Apr 24, 2026, 8:35 PM1.6s1 file scanned
SKILL.md
- name:
- advocacy-roster-system
- description:
- Scoring and governance framework for managing reference customers and
Advocacy Roster System Skill
When to Use
- Building or refreshing reference customer pools and advisory boards.
- Evaluating which customers are ready for public storytelling or beta participation.
- Monitoring engagement health and risk signals for active advocates.
Framework
- Scoring Model – satisfaction, product breadth, results achieved, relationship strength, legal clearance.
- Engagement Calendar – cadence for check-ins, stories, events, and feedback loops.
- Risk Monitoring – signals for overuse, upcoming renewals, competitive threats.
- Compliance Layer – NDAs, consent tracking, brand guidelines, incentive policies.
- Reporting – dashboards for advocate pipeline, coverage by persona/industry, and influence on revenue.
Templates
- Roster spreadsheet/Notion DB with scoring, health, assignments.
- Advocate briefing doc with key facts, proof points, and guardrails.
- Quarterly council recap + next-step template.
Tips
- Limit outreach frequency and segment advocates to avoid fatigue.
- Align with CS/AM owners before committing customers to references.
- Pair with
activate-advocacy-programcommand for turnkey campaign launch.
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