growupanand/send-email

Send Email with Resend

Overview

Resend provides two endpoints for sending emails:

| Approach | Endpoint | Use Case | |----------|----------|----------| | Single | POST /emails | Individual transactional emails, emails with attachments, scheduled sends | | Batch | POST /emails/batch | Multiple distinct emails in one request (max 100), bulk notifications |

Choose batch when:

• Sending 2+ distinct emails at once
• Reducing API calls is important (by default, rate limit is 2 requests per second)
• No attachments or scheduling needed

Choose single when:

• Sending one email
• Email needs attachments
• Email needs to be scheduled
• Different recipients need different timing

Quick Start

1. Detect project language from config files (package.json, requirements.txt, go.mod, etc.)
2. Install SDK (preferred) or use cURL - See references/installation.md
3. Choose single or batch based on the decision matrix above
4. Implement best practices - Idempotency keys, error handling, retries

Best Practices (Critical for Production)

Always implement these for production email sending. See references/best-practices.md for complete implementations.

Idempotency Keys

Prevent duplicate emails when retrying failed requests.

| Key Facts | | |-----------|---| | Format (single) | <event-type>/<entity-id> (e.g., welcome-email/user-123) | | Format (batch) | batch-<event-type>/<batch-id> (e.g., batch-orders/batch-456) | | Expiration | 24 hours | | Max length | 256 characters | | Duplicate payload | Returns original response without resending | | Different payload | Returns 409 error |

Error Handling

| Code | Action | |------|--------| | 400, 422 | Fix request parameters, don't retry | | 401, 403 | Check API key / verify domain, don't retry | | 409 | Idempotency conflict - use new key or fix payload | | 429 | Rate limited - retry with exponential backoff (by default, rate limit is 2 requests/second) | | 500 | Server error - retry with exponential backoff |

Retry Strategy

• Backoff: Exponential (1s, 2s, 4s...)
• Max retries: 3-5 for most use cases
• Only retry: 429 (rate limit) and 500 (server error)
• Always use: Idempotency keys when retrying

Single Email

Endpoint: POST /emails (prefer SDK over cURL)

Required Parameters

| Parameter | Type | Description | |-----------|------|-------------| | from | string | Sender address. Format: "Name <[email protected]>" | | to | string[] | Recipient addresses (max 50) | | subject | string | Email subject line | | html or text | string | Email body content |

Optional Parameters

| Parameter | Type | Description | |-----------|------|-------------| | cc | string[] | CC recipients | | bcc | string[] | BCC recipients | | reply_to* | string[] | Reply-to addresses | | scheduled_at* | string | Schedule send time (ISO 8601) | | attachments | array | File attachments (max 40MB total) | | tags | array | Key/value pairs for tracking (see Tags) | | headers | object | Custom headers |

*Parameter naming varies by SDK (e.g., replyTo in Node.js, reply_to in Python).

Minimal Example (Node.js)

import { Resend } from 'resend';

const resend = new Resend(process.env.RESEND_API_KEY);

const { data, error } = await resend.emails.send(
  {
    from: 'Acme <[email protected]>',
    to: ['[email protected]'],
    subject: 'Hello World',
    html: '<p>Email body here</p>',
  },
  { idempotencyKey: `welcome-email/${userId}` }
);

if (error) {
  console.error('Failed:', error.message);
  return;
}
console.log('Sent:', data.id);

See references/single-email-examples.md for all SDK implementations with error handling and retry logic.

Batch Email

Endpoint: POST /emails/batch (but prefer SDK over cURL)

Limitations

• No attachments - Use single sends for emails with attachments
• No scheduling - Use single sends for scheduled emails
• Atomic - If one email fails validation, the entire batch fails
• Max 100 emails per request
• Max 50 recipients per individual email in the batch

Pre-validation

Since the entire batch fails on any validation error, validate all emails before sending:

• Check required fields (from, to, subject, html/text)
• Validate email formats
• Ensure batch size <= 100

Minimal Example (Node.js)

import { Resend } from 'resend';

const resend = new Resend(process.env.RESEND_API_KEY);

const { data, error } = await resend.batch.send(
  [
    {
      from: 'Acme <[email protected]>',
      to: ['[email protected]'],
      subject: 'Order Shipped',
      html: '<p>Your order has shipped!</p>',
    },
    {
      from: 'Acme <[email protected]>',
      to: ['[email protected]'],
      subject: 'Order Confirmed',
      html: '<p>Your order is confirmed!</p>',
    },
  ],
  { idempotencyKey: `batch-orders/${batchId}` }
);

if (error) {
  console.error('Batch failed:', error.message);
  return;
}
console.log('Sent:', data.map(e => e.id));

See references/batch-email-examples.md for all SDK implementations with validation, error handling, and retry logic.

Large Batches (100+ Emails)

For sends larger than 100 emails, chunk into multiple batch requests:

1. Split into chunks of 100 emails each
2. Use unique idempotency keys per chunk: <batch-prefix>/chunk-<index>
3. Send chunks in parallel for better throughput
4. Track results per chunk to handle partial failures

See references/batch-email-examples.md for complete chunking implementations.

Deliverability

Follow these practices to maximize inbox placement.

For more help with deliverability, install the email-best-practices skill with npx skills add resend/email-best-practices.

Required

| Practice | Why | |----------|-----| | Valid SPF, DKIM, DMARC record | authenticate the email and prevent spoofing | | Links match sending domain | If sending from @acme.com, link to https://acme.com - mismatched domains trigger spam filters | | Include plain text version | Use both html and text parameters for accessibility and deliverability (Resend generates a plain text version if not provided) | | Avoid "no-reply" addresses | Use real addresses (e.g., support@) - improves trust signals | | Keep body under 102KB | Gmail clips larger messages |

Recommended

| Practice | Why | |----------|-----| | Use subdomains | Send transactional from notifications.acme.com, marketing from mail.acme.com - protects reputation | | Disable tracking for transactional | Open/click tracking can trigger spam filters for password resets, receipts, etc. |

Tracking (Opens & Clicks)

Tracking is configured at the domain level in the Resend dashboard, not per-email.

| Setting | How it works | Recommendation | |---------|--------------|----------------| | Open tracking | Inserts 1x1 transparent pixel | Disable for transactional emails - can hurt deliverability | | Click tracking | Rewrites links through redirect | Disable for sensitive emails (password resets, security alerts) |

When to enable tracking:

• Marketing emails where engagement metrics matter
• Newsletters and announcements

When to disable tracking:

• Transactional emails (receipts, confirmations, password resets)
• Security-sensitive emails
• When maximizing deliverability is priority

Configure via dashboard: Domain → Configuration → Click/Open Tracking

Webhooks (Event Notifications)

Track email delivery status in real-time using webhooks. Resend sends HTTP POST requests to your endpoint when events occur.

| Event | When to use | |-------|-------------| | email.delivered | Confirm successful delivery | | email.bounced | Remove from mailing list, alert user | | email.complained | Unsubscribe user (spam complaint) | | email.opened / email.clicked | Track engagement (marketing only) |

CRITICAL: Always verify webhook signatures. Without verification, attackers can send fake events to your endpoint.

See references/webhooks.md for setup, signature verification code, and all event types.

Tags

Tags are key/value pairs that help you track and filter emails.

tags: [
  { name: 'user_id', value: 'usr_123' },
  { name: 'email_type', value: 'welcome' },
  { name: 'plan', value: 'enterprise' }
]

Use cases:

• Associate emails with customers in your system
• Categorize by email type (welcome, receipt, password-reset)
• Filter emails in the Resend dashboard
• Correlate webhook events back to your application

Constraints: Tag names and values can only contain ASCII letters, numbers, underscores, or dashes. Max 256 characters each.

Templates

Use pre-built templates instead of sending HTML with each request.

const { data, error } = await resend.emails.send({
  from: 'Acme <[email protected]>',
  to: ['[email protected]'],
  subject: 'Welcome!',
  template: {
    id: 'tmpl_abc123',
    variables: {
      USER_NAME: 'John',      // Case-sensitive!
      ORDER_TOTAL: '$99.00'
    }
  }
});

IMPORTANT: Variable names are case-sensitive and must match exactly as defined in the template editor. USER_NAME ≠ user_name.

| Fact | Detail | |------|--------| | Max variables | 20 per template | | Reserved names | FIRST_NAME, LAST_NAME, EMAIL, RESEND_UNSUBSCRIBE_URL, contact, this | | Fallback values | Optional - if not set and variable missing, send fails | | Can't combine with | html, text, or react parameters |

Templates must be published in the dashboard before use. Draft templates won't work.

Testing

WARNING: Never test with fake addresses at real email providers.

Using addresses like [email protected], [email protected], or [email protected] will:

• Bounce - These addresses don't exist
• Destroy your sender reputation - High bounce rates trigger spam filters
• Get your domain blocklisted - Providers flag domains with high bounce rates

Safe Testing Options

| Method | Address | Result | |--------|---------|--------| | Delivered | [email protected] | Simulates successful delivery | | Bounced | [email protected] | Simulates hard bounce | | Complained | [email protected] | Simulates spam complaint | | Your own email | Your actual address | Real delivery test |

For development: Use the resend.dev test addresses to simulate different scenarios without affecting your reputation.

For staging: Send to real addresses you control (team members, test accounts you own).

Domain Warm-up

New domains must gradually increase sending volume to establish reputation.

Why it matters: Sudden high volume from a new domain triggers spam filters. ISPs expect gradual growth.

Recommended Schedule

Existing domain

| Day | Messages per day | Messages per hour | |-----|---------------------|---------------------| | 1 | Up to 1,000 emails | 100 Maximum | | 2 | Up to 2,500 emails | 300 Maximum | | 3 | Up to 5,000 emails | 600 Maximum | | 4 | Up to 5,000 emails | 800 Maximum | | 5 | Up to 7,500 emails | 1,000 Maximum | | 6 | Up to 7,500 emails | 1,500 Maximum | | 7 | Up to 10,000 emails | 2,000 Maximum |

New domain

| Day | Messages per day | Messages per hour | |-----|---------------------|---------------------| | 1 | Up to 150 emails | | | 2 | Up to 250 emails | | | 3 | Up to 400 emails | | | 4 | Up to 700 emails | 50 Maximum | | 5 | Up to 1,000 emails | 75 Maximum | | 6 | Up to 1,500 emails | 100 Maximum | | 7 | Up to 2,000 emails | 150 Maximum |

Monitor These Metrics

| Metric | Target | Action if exceeded | |--------|--------|-------------------| | Bounce rate | < 4% | Slow down, clean list | | Spam complaint rate | < 0.08% | Slow down, review content |

Don't use third-party warm-up services. Focus on sending relevant content to real, engaged recipients.

Suppression List

Resend automatically manages a suppression list of addresses that should not receive emails.

Addresses are added when:

• Email hard bounces (address doesn't exist)
• Recipient marks email as spam
• You manually add them via dashboard

What happens: Resend won't attempt delivery to suppressed addresses. The email.suppressed webhook event fires instead.

Why this matters: Continuing to send to bounced/complained addresses destroys your reputation. The suppression list protects you automatically.

Management: View and manage suppressed addresses in the Resend dashboard under Suppressions.

Common Mistakes

| Mistake | Fix | |---------|-----| | Retrying without idempotency key | Always include idempotency key - prevents duplicate sends on retry | | Using batch for emails with attachments | Batch doesn't support attachments - use single sends instead | | Not validating batch before send | Validate all emails first - one invalid email fails the entire batch | | Retrying 400/422 errors | These are validation errors - fix the request, don't retry | | Same idempotency key, different payload | Returns 409 error - use unique key per unique email content | | Tracking enabled for transactional emails | Disable open/click tracking for password resets, receipts - hurts deliverability | | Using "no-reply" sender address | Use real address like support@ - improves trust signals with email providers | | Not verifying webhook signatures | Always verify - attackers can send fake events to your endpoint | | Testing with fake emails ([email protected]) | Use [email protected] - fake addresses bounce and hurt reputation | | Template variable name mismatch | Variable names are case-sensitive - USER_NAME ≠ user_name | | Sending high volume from new domain | Warm up gradually - sudden spikes trigger spam filters |

Notes

• The from address must use a verified domain
• If the sending address cannot receive replies, set the reply_to parameter to a valid address.
• Store API key in RESEND_API_KEY environment variable
• Node.js SDK supports react parameter for React Email components
• Resend returns error, data, headers in the response.
• Data returns { id: "email-id" } on success (single) or array of IDs (batch)
• For marketing campaigns to large lists, use Resend Broadcasts instead