gooseworks-ai/social-kit

Social Kit

One command → X variants + LinkedIn variants + a graphic. A thin orchestrator that chains create-x-content, create-linkedin-content, and goose-graphics, with sensible defaults and a pre-flight check for voice guides.

Invocation

Full args:

/social-kit --brief "..." --format poster --style matt-gray --output ./content/2026-04-21-my-topic/

Partial (asks for format):

/social-kit --brief "..."

Interactive:

/social-kit

Inputs

| Flag | Required | Default | |------|----------|---------| | --brief | Yes (asked if missing) | — | | --format | No | Asked with recommendations | | --style | No | matt-gray if the user has no stated preference; otherwise asked | | --output | No | ./content/YYYY-MM-DD-<topic-slug>/ | | --variants-x | No | create-x-content decides | | --variants-linkedin | No | create-linkedin-content decides | | --skip-graphic | No | false | | --skip-x | No | false | | --skip-linkedin | No | false |

Workflow

Step 1 — Intake

1. Resolve the brief (prompt if missing).
2. Derive a topic-slug from the brief (short kebab-case, 2–4 words).
3. Resolve <output> — default ./content/YYYY-MM-DD-<topic-slug>/. Create the directory if it doesn't exist.

Step 2 — Pre-flight voice guide check

Check ~/.goose-skills/config.json for voice_guides.x and voice_guides.linkedin. If either is missing and that platform isn't skipped:

Missing voice guide for <platform>.
  (a) Generate one now via /generate-voice-guide --platforms <platform>
  (b) Paste an existing path
  (c) Skip <platform> for this run

Do not proceed without resolving every non-skipped platform.

Step 3 — Draft X variants

Invoke /create-x-content with:

--brief "<brief>"
--output <resolved-output>
[--variants <N>]

Wait for completion. Capture the list of created files + the most substantive variant for use in Step 5's graphic brief.

Skip if --skip-x.

Step 4 — Draft LinkedIn variants

Invoke /create-linkedin-content with the same args. Wait for completion.

Skip if --skip-linkedin.

Step 5 — Pick a graphic format

If --format was passed, use it.

Otherwise, analyse the brief and recommend 1–2 formats using this heuristic:

| Brief shape | Recommended format | |-------------|-------------------| | One strong claim, stat, or launch announcement | poster (1080×1350) | | Numbered steps, how-to, or sequential process | carousel (1080×1080 per slide) | | Mechanism/data/timeline with multiple sections | infographic (1080×variable) | | Single testimonial, quote, or result metric | tweet (1080×1080) | | Vertical, mobile-first, under 6 beats | story (1080×1920) | | Widescreen presentation or demo | slides (1920×1080) | | Chart or data visualization | chart (1080×1080) |

Present recommendations as a short menu:

Based on the brief, I'd recommend one of these:
  1. poster — single strong claim, fits the "X costs $0.01 to run" shape
  2. carousel — if you want to walk through the how-it-works steps

Which? (or paste another format name)

Skip this step if --skip-graphic.

Step 6 — Pick a style

If --style was passed, use it.

Otherwise, default to matt-gray unless the user stops the skill to pick another. To change the default per-user, a future enhancement can add a style_default key to ~/.goose-skills/config.json.

Step 7 — Generate the graphic

Invoke /goose-graphics with:

--style <style>
--format <format>
--brief "<distilled-brief>"

Point output at <resolved-output>/graphic/. The distilled brief should include:

• The headline/hook from the most substantive X variant
• 2–4 key beats (steps, numbers, or sections)
• Any specific strings that must appear verbatim (tool names, commands, prices)

Wait for completion. Capture paths to PNG exports + index.html.

Skip if --skip-graphic.

Step 8 — Deliver

Print a summary:

Social kit ready at <resolved-output>/

X drafts (N variants):
  - variant-a-<framing>.md
  - variant-b-<framing>.md
  - ...

LinkedIn drafts (N variants):
  - linkedin-a-<framing>.md
  - linkedin-b-<framing>.md
  - ...

Graphic (<format>, <style>):
  - graphic/slides/          (HTML source)
  - graphic/exports/         (PNG files, N files)
  - graphic/index.html       (preview in browser)

Next steps:
  - Open graphic/index.html to review visuals
  - Open any variant-*.md to copy/paste
  - Pair a variant with a graphic for LinkedIn/X

Output Layout

content/YYYY-MM-DD-<topic>/
├── variant-a-<framing>.md        # X drafts
├── variant-b-<framing>.md
├── ...
├── linkedin-a-<framing>.md       # LinkedIn drafts
├── linkedin-b-<framing>.md
└── graphic/
    ├── slides/                   # HTML source (1+ files depending on format)
    ├── exports/                  # PNG exports
    └── index.html                # preview

Dependencies

Required skills:

• create-x-content
• create-linkedin-content
• goose-graphics

Recommended:

• generate-voice-guide (create voice guides once before first use of social-kit)

Voice guides + config at ~/.goose-skills/voice-guides/ and ~/.goose-skills/config.json are discovered automatically.

Examples

Typical run (format asked):

/social-kit --brief "Claude can now verify email deliverability for $0.01 per check. Install gooseworks and ask. Runs MX, SMTP, RCPT TO, catch-all, disposable, blocklist checks."

→ Drafts X + LinkedIn variants → asks "poster or carousel?" → generates graphic → delivers.

Full args (one-shot):

/social-kit --brief "Someone vibe-coded a full lead gen tool in Claude Code in 2 weeks. Scrapes every business off Google Maps with 30+ data fields, pulls verified emails, reads up to 50 reviews to find pain points. Running $4200 ACV deals." --format carousel --style heatwave-orange

→ Runs end-to-end with no prompts.

Skip graphic:

/social-kit --brief "..." --skip-graphic

→ Just the X + LinkedIn drafts.

Tips

• First-time users: run /generate-voice-guide once before your first /social-kit invocation. This is a one-time setup.
• When the recommended format feels off, it probably is. The heuristic is a starting point — trust your read of the brief more than the recommendation.
• Pair drafts with graphics intentionally. A long mechanism-breakdown X variant pairs with a carousel. A short hype variant pairs with a poster. The file naming makes these pairings easy to spot.
• Iterate on voice before iterating on content. If your drafts feel off, 80% of the fix is re-running /generate-voice-guide with more recent posts or more iterations — not rewriting the skill prompts.
• Output path convention: uses a standard content/YYYY-MM-DD-<topic>/ layout. Keep it consistent for easier cross-referencing later.