gbalabanli/copywriting

Copywriting

Use this skill to produce clear, specific, high-conversion marketing copy.

Workflow

1. Confirm conversion objective.

• Identify page type, traffic source, and primary CTA.
• Define target audience and stage of awareness.
• Capture hard constraints (tone, legal limits, word count, brand guardrails).

2. Collect message inputs.

• Extract customer language from reviews, calls, and support data when available.
• Gather proof points: outcomes, numbers, social proof, guarantees.
• Clarify top objections and decision blockers.

3. Select message strategy.

• Choose one dominant promise and one supporting proof strategy.
• Select a page framework from copy-frameworks.md.
• Plan section-to-section flow using natural-transitions.md.

4. Draft core sections.

• Write headline, subheadline, and CTA first.
• Build body sections that move from pain to outcome to evidence to action.
• Keep one argument per section.

5. Run conversion quality pass.

• Replace vague claims with concrete outcomes.
• Remove weak qualifiers and filler.
• Ensure features are translated into user outcomes.

6. Run objection pass.

• Address risk, complexity, trust, and switching cost concerns.
• Add concise FAQ or proof blocks where needed.
• Tighten CTA language to reflect user value, not internal process.

7. Prepare variants.

• Provide 3 headline variants and 2 CTA variants.
• Provide one conservative and one aggressive tone option when useful.
• Keep variants meaningfully different, not cosmetic rewrites.

Output Rules

• Prioritize clarity over cleverness.
• Use specific outcomes, numbers, and concrete verbs.
• Keep sentences short and scannable.
• Avoid hype, jargon, and unverifiable claims.

References

• copy-frameworks.md
• natural-transitions.md