plugins/seo/skills/seo-internal-linking/SKILL.md
Use when designing internal linking strategy. Covers pillar/cluster architecture, anchor text optimization, link distribution, orphan page detection, click depth, broken link audit.
npx skillsauth add fusengine/agents seo-internal-linkingInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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URL structure (placeholders, no real city):
/services/[service]/ → global pillar — primary "[service]", NO city in title/H1
/zones-intervention/[region]/ → regional hub — groups the local pages, owns "[service] [region]"
/zones-intervention/[city]/ → local page — Map Pack target, owns "[service] [city]"
Link mesh:
/services/[service]/ → down to each local page with a geo-specific anchor ("[service] in [city]"), and each local page → back up to the pillar./zones-intervention/[region]/ → down to its city pages, and back up.Anti-cannibalization (local/global): the primary keyword is exclusive per page — pillar = [service] (no city), local = [service] [city]. See seo-cluster for the one-intent-one-URL rule and when to split.
Doorway risk is a quality judgement, not an absolute page-count threshold. One local page per documented presence/service area, each differentiable on >= 3-4 dimensions (local testimonials, local FAQ, geo context, area-specific services/hours). Risk signal: 70-90% identical content across local pages (templated city-name swap) → near-duplicate suppression.
development
Use when optimizing entity-based / semantic SEO 2026. Covers entity maps, Google Knowledge Graph resolution, salience scoring, passage-level ranking, about/sameAs/knowsAbout schema, Cloud Natural Language API validation.
development
Use when running SEO, GEO, schema, Core Web Vitals, sitemap, hreflang, E-E-A-T, AI Overviews, technical SEO, or structured data tasks. Covers full-site audits, single-page analysis, schema markup, content quality, AI search optimization, local SEO, sitemap/robots, internal linking, semantic clustering, and search experience.
development
Use when optimizing search experience (SXO). Covers intent matching, user personas, user stories, page-type analysis, dwell time, scroll depth, pogo-sticking prevention.
development
Use when optimizing local SEO. Covers Google Business Profile, NAP consistency, citations, reviews acquisition, Local Pack ranking, location pages, LocalBusiness schema.