frumu-ai/sales-competitive-intelligence

Competitive Intelligence

Research your competitors extensively and generate an interactive HTML battlecard you can use in deals. The output is a self-contained artifact with clickable competitor tabs and an overall comparison matrix.

How It Works

┌─────────────────────────────────────────────────────────────────┐
│                  COMPETITIVE INTELLIGENCE                        │
├─────────────────────────────────────────────────────────────────┤
│  ALWAYS (works standalone via web search)                        │
│  ✓ Competitor product deep-dive: features, pricing, positioning │
│  ✓ Recent releases: what they've shipped in last 90 days        │
│  ✓ Your company releases: what you've shipped to counter        │
│  ✓ Differentiation matrix: where you win vs. where they win     │
│  ✓ Sales talk tracks: how to position against each competitor   │
│  ✓ Landmine questions: expose their weaknesses naturally        │
├─────────────────────────────────────────────────────────────────┤
│  OUTPUT: Interactive HTML Battlecard                             │
│  ✓ Comparison matrix overview                                    │
│  ✓ Clickable tabs for each competitor                           │
│  ✓ Dark theme, professional styling                             │
│  ✓ Self-contained HTML file — share or host anywhere            │
├─────────────────────────────────────────────────────────────────┤
│  SUPERCHARGED (when you connect your tools)                      │
│  + CRM: Win/loss data, competitor mentions in closed deals      │
│  + Docs: Existing battlecards, competitive playbooks            │
│  + Chat: Internal intel, field reports from colleagues          │
│  + Transcripts: Competitor mentions in customer calls           │
└─────────────────────────────────────────────────────────────────┘

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Getting Started

When you run this skill, I'll ask for context:

Required:

• What company do you work for? (or I'll detect from your email)
• Who are your main competitors? (1-5 names)

Optional:

• Which competitor do you want to focus on first?
• Any specific deals where you're competing against them?
• Pain points you've heard from customers about competitors?

If I already have your seller context from a previous session, I'll confirm and skip the questions.

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Connectors (Optional)

| Connector | What It Adds | | --------------- | --------------------------------------------------------------------------- | | CRM | Win/loss history against each competitor, deal-level competitor tracking | | Docs | Existing battlecards, product comparison docs, competitive playbooks | | Chat | Internal chat intel (e.g. Slack) — what your team is hearing from the field | | Transcripts | Competitor mentions in customer calls, objections raised |

No connectors? Web research works great. I'll pull everything from public sources — product pages, pricing, blogs, release notes, reviews, job postings.

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Output: Interactive HTML Battlecard

The skill generates a self-contained HTML file with:

1. Comparison Matrix (Landing View)

Overview comparing you vs. all competitors at a glance:

• Feature comparison grid
• Pricing comparison
• Market positioning
• Win rate indicators (if CRM connected)

2. Competitor Tabs (Click to Expand)

Each competitor gets a clickable card that expands to show:

• Company profile (size, funding, target market)
• What they sell and how they position
• Recent releases (last 90 days)
• Where they win vs. where you win
• Pricing intelligence
• Talk tracks for different scenarios
• Objection handling
• Landmine questions

3. Your Company Card

• Your releases (last 90 days)
• Your key differentiators
• Proof points and customer quotes