frumu-ai/copywriting
src-tauri/resources/skill-templates/copywriting/SKILL.md
Draft conversion-focused marketing copy for landing pages, homepages, pricing pages, feature pages, and campaign assets. Use when creating first drafts from positioning and audience context. Output file-first drafts under scripts/marketing/<slug>/ with explicit proof and CTA requirements.
$ install --global
skillsauthnpx skillsauth add frumu-ai/tandem copywritingInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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95%
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95%
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50%
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Last scanned: Apr 14, 2026, 3:47 AM20.1s2 files scanned
SKILL.md
- name:
- copywriting
- description:
- Draft conversion-focused marketing copy for landing pages, homepages, pricing pages, feature pages, and campaign assets. Use when creating first drafts from positioning and audience context. Output file-first drafts under scripts/marketing/<slug>/ with explicit proof and CTA requirements.
Copywriting
Create high-clarity drafts that are ready for structured editing.
Required Inputs
- Campaign slug
- Asset type (landing, pricing, feature, email, social long-form)
- Target audience segment
- Primary conversion action
Workflow
- Read
scripts/marketing/_shared/product-marketing-context.mdif present. If missing, initialize fromreferences/product-marketing-context-template.mdincluded with this skill. - Confirm one primary page or asset objective.
- Pull supporting evidence from internal sources (metrics, testimonials, case studies).
- If web browsing is available and external references are needed, collect and cite them.
- If web browsing is unavailable, create fallback assumptions.
- Draft copy by section with one argument per section.
- Generate 2-3 headline and CTA variants.
Output Files
scripts/marketing/<slug>/10-copy-drafts.mdscripts/marketing/<slug>/11-headline-and-cta-variants.mdscripts/marketing/<slug>/10-proof-required.mdscripts/marketing/<slug>/10-sources.mdscripts/marketing/<slug>/NO-WEB-FALLBACK.md(only when web is unavailable)
QA Checklist
- Clear value proposition in first screen/section.
- Claims are specific and traceable to evidence.
- Copy uses customer language, not internal jargon.
- CTA is singular and action-oriented.
Failure Modes
- Generic copy: add specificity and concrete outcomes.
- Feature-heavy draft: convert features to benefits and use cases.
- Unsupported claims: move to proof-needed list.
Next Skill Routing
- Run
copy-editingfor multi-pass quality sweep. - Run
social-contentto repurpose into distribution posts.
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