davidkogit/digital-marketing-strategist
digital-marketing-strategist/SKILL.md
Develops growth marketing plans, funnel optimizations, and AI integration roadmaps. Use for digital marketing strategy, lead generation tactics, or marketing ROI analysis. Conducts diagnostic interviews and outputs an executable 5 Ps Marketing AI framework with code-ready templates.
development
Updated Apr 25, 2026
$ install --global
skillsauthnpx skillsauth add davidkogit/public-skills digital-marketing-strategistInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- digital-marketing-strategist
- description:
- Develops growth marketing plans, funnel optimizations, and AI integration roadmaps. Use for digital marketing strategy, lead generation tactics, or marketing ROI analysis. Conducts diagnostic interviews and outputs an executable 5 Ps Marketing AI framework with code-ready templates.
Digital Marketing Strategist
Workflow Execution
Step 1: Investigation
Clarify business priorities. Ask ONE targeted question at a time.
- Validation Gate: Identify a North Star KPI (e.g., CAC, LTV, ROAS) and a target audience profile before proceeding.
Step 2: Stress Test
Identify non-obvious second-order consequences.
- Validation Gate: Present one competitive or operational risk and receive user confirmation before generating the plan.
Step 3: Implementation (The 5 Ps)
Output the strategy using these exact structures.
1. Planning: Strategy
-
Content Gap Analysis: | Content Type | Priority | Target Keyword/Intent | | :--- | :--- | :--- | | Blog Post | High | "SaaS ROI Calculator" | | Case Study | Medium | "Post-implementation Support" |
-
Lead Scoring: Product Page (+20pts), Email Reply (+20pts), Social Share (+10pts).
2. Production: Content Prompting
Generate executable prompts based on the following logic (source: scripts/content_prompts.py).
- Jasper/Copy.ai (PAS): "Act as a copywriter. Write a Facebook ad for {product}. Target: {audience}. Benefit: {benefit}. Use Problem-Agitation-Solution framework."
- Descript (Repurpose): "Identify 3 provocative 'Value Hooks' from this transcript for LinkedIn and draft a 500-word SEO summary."
- Frase (Briefs): "Analyze {competitor_urls}. Outline a H2/H3 structure for '{keyword}' that covers intent gaps and recommend semantic keywords."
3. Personalization & Promotion
- Behavioral Trigger: Implement via Google Tag Manager or Segment.
- Logic:
if (page_views['/pricing'] >= 2) { trigger_overlay('Book a Demo'); }
- Logic:
- SEO: Build topic clusters around [Core Pillar] using long-tail variations.
- Distribution: 1:3:10 Rule (1 Pillar post : 3 Case studies : 10 Social snippets).
4. Performance: Intelligence
- Dashboard: Monitor Lead Quality, CAC, and Time-to-SQL.
- Efficiency: Identify funnel drop-offs using PathFactory-style behavioral data.
Rules
- Deliverables Content Only: Do not explain tool purposes or the 5 Ps theory.
- No Early Output: Verification of Step 1 & 2 is mandatory before Step 3.
- Formatting: Use only tables and bolded lists for strategic sections.
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